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Marketing Program Manager Jobs in Iowa (NOW HIRING)

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Marketing Program Manager information

See Iowa salary details

$16

$51

$81

How much do marketing program manager jobs pay per hour?

As of Sep 1, 2026, the average hourly pay for marketing program manager in Iowa is $51.49, according to ZipRecruiter salary data. Most workers in this role earn between $38.85 and $61.88 per hour, depending on experience, location, and employer.

What does a marketing program manager do?

A marketing program manager is in charge of creating and running a marketing campaign, primarily working in the marketing department of a company or small business. Duties include running ads on social media, emailing newsletters, and creating web copy for clients to reach their desired audience. Other tasks include managing budgets and bringing in new customers. In this career, you often run a team of marketers and should have extensive experience in marketing strategies. The job involves predicting and understanding audience behavior to tailor campaigns so you must possess strong problem-solving skills. Education qualifications include a bachelor’s degree, but some employers prefer a master’s degree.

What are the key skills and qualifications needed to thrive as a marketing program manager, and why are they important?

A Marketing Program Manager is a professional responsible for planning, executing, and overseeing marketing initiatives and campaigns within an organization. They coordinate cross-functional teams, manage budgets, and ensure that marketing programs align with business objectives. This role often involves analyzing market trends, measuring campaign effectiveness, and optimizing strategies to drive brand awareness and revenue growth. Marketing Program Managers also work closely with stakeholders to ensure that projects are delivered on time and within scope.

How does a marketing program manager typically collaborate with cross-functional teams to execute campaigns?

Marketing Program Managers work closely with cross-functional teams such as product, sales, creative, and analytics to ensure campaigns are executed smoothly and align with broader business goals. They coordinate project timelines, facilitate regular check-ins, and communicate key deliverables to keep everyone on track. Effective collaboration often involves hosting meetings, managing shared project resources, and proactively resolving any bottlenecks or misalignments that arise. This teamwork is essential for launching successful, multi-channel marketing initiatives.

What is the difference between Marketing Program Manager vs Marketing Coordinator?

AspectMarketing Program ManagerMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages budgets, develops strategies, and coordinates multiple projects.Supports marketing activities, assists with campaign execution, and handles administrative tasks.
Required SkillsProject management, strategic planning, leadership, and communication skills.Organizational skills, communication, and familiarity with marketing tools.
CredentialsBachelor’s degree in marketing, business, or related field; experience in campaign management.Bachelor’s degree or relevant coursework; entry-level experience often sufficient.
Work EnvironmentTypically in an office setting, collaborating with cross-functional teams.Office environment, often working closely with marketing teams and vendors.

The Marketing Program Manager focuses on strategic oversight and managing multiple marketing initiatives, while the Marketing Coordinator provides support and handles day-to-day tasks. Both roles require marketing knowledge, but the Program Manager typically has more leadership responsibilities and experience.

More about Marketing Program Manager jobs

What are the most commonly searched types of Marketing Program jobs in Iowa?

The most popular types of Marketing Program jobs in Iowa are:

What cities in Iowa are hiring for Marketing Program Manager jobs?

Cities in Iowa with the most Marketing Program Manager job openings:

Infographic showing various Marketing Program Manager job openings in Iowa as of August 2026, with employment types broken down into 2% As Needed, 78% Full Time, 17% Part Time, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $107,100 per year, or $51.5 per hour.

Marketing Specialist

Midwest Heritage

West Des Moines, IA • On-site

Other

This job post has expired today. Applications are no longer accepted.


Job description

Marketing Specialist

At Midwest Heritage, the core of our culture is taking care of the customer and taking care of each other. Our employees appreciate that their contributions make a direct impact on the success of our business as well as their own personal and professional growth.

General Function:

Collaborates with leadership in planning, coordinating, and implementing advertising and marketing initiatives. Develops, designs, and implements communications and marketing programs and materials for Midwest Heritage.

Core Competencies

  • Creation
  • Communication
  • Organization
  • Publish Written and Visual Content
  • Strategic Thinking

Reporting Relations:

Accountable and Reports to: Director of Marketing

Positions that Report to you: None

Primary Duties and Responsibilities:

  • Develops, designs, and implements marketing programs and materials for Midwest Heritage that effectively create brand awareness.
  • Conceptualizes visuals based on requirements.
  • Prioritize and manage multiple projects within project and campaign specifications.
  • Coordinates company promotions and special events that create brand awareness and promote marketing efforts.
  • Responsible for maintaining marketing briefs and campaign recaps to improve marketing efforts.
  • Creates, designs and manages communication and other marketing collateral for website, social media, presentations, newsletters, meetings, career fairs, customer surveys, etc.

Knowledge, Skills, Abilities, and Worker Characteristics:

  • Commitment to the Midwest Heritage mission and willingness to promote the values of the company.
  • Proficient with marketing concepts and ability to successfully utilize concept in a creative and business mindset.
  • Proficient computer skills, including current social media platforms and must be proficient in Microsoft Office, Adobe Creative Suite and Canva.
  • Ability to interpret reports and develop marketing initiatives in response.
  • Excellent organizational and time management skills.
  • Excellent interpersonal skills; ability to relate to and interact with other people in a friendly, professional manner.
  • Ability to identify problems, develop and execute solutions.

Education and Experience:

  • High school diploma or equivalent. College degree in a related field is preferred.
  • Two plus years of related experience.
  • Bachelor's degree in related field preferred.
  • Previous banking experience is a plus.
  • Must have demonstrated expertise in Microsoft Office, Adobe Creative Suite, and Canva.

Physical Requirements:

  • This position is classified sedentary/light and requires the ability to sit for long periods of time.
  • Visual requirements include: ability to see detail at near range with or without correction.
  • Must be able to perform the following physical activities: sitting for long periods, talking (in person and by telephone), hearing and repetitive motions.

Working Conditions:

  • The duties of this position are normally performed in a general office setting. This is a fast paced work environment.
  • There is frequent pressure to meet deadlines and handle multiple projects in a day.
  • Minimal travel

Equipment Used to Perform Job:

Computer (PC with Microsoft Office programs), telephone, calculator, telephone, copier, fax, and printer.

Contacts:

This position works with Midwest Heritage employees, customers, Hy-Vee employees, vendors and outside agents doing direct business with Midwest Heritage

Confidentiality:

This position has the responsibility to protect the privacy and confidentiality of customers, employees and bank/insurance/financial information at all times.

In the performance of their respective tasks and duties all employees are expected to:

  • Follow all state and federal regulatory requirements and complete assigned training courses within the required timeframes.
  • Perform quality work within deadlines.
  • Interact professionally with other employees, customers and suppliers.
  • Work effectively as a team contributor on all assignments.
  • Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.