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Marketing Program Coordinator Jobs in Reston, VA

Umd

Program Coordinator

College Park, MD

Knowledge of outreach and marketing strategies. Knowledge of clerical and administrative procedures ... Program Coordination (15%) Leads the creation, oversight and updates of an alumni database; Directs ...

AAAS

Marketing Coordinator

Washington, DC

$48K - $66K/yr

Support the execution of integrated marketing campaigns across Advertising, Custom Publishing, and other publishing programs by coordinating projects, managing marketing assets, and ensuring ...

onecase

Marketing Coordinator

Washington, DC

$53K - $57K/yr

Marketing Coordinator Title: Marketing Coordinator Division: Marketing and Business Development ... CASE is eligible for the Public Service Loan Forgiveness (PSLF) program . At this time, CASE will ...

onecase

Marketing Coordinator

Washington, DC

$53K - $57K/yr

Marketing Coordinator Title: Marketing Coordinator Division: Marketing and Business Development ... CASE is eligible for the Public Service Loan Forgiveness (PSLF) program . At this time, CASE will ...

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Marketing Program Coordinator information

See Reston, VA salary details

$15

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$34

How much do marketing program coordinator jobs pay per hour?

As of Jul 28, 2026, the average hourly pay for marketing program coordinator in Reston, VA is $25.79, according to ZipRecruiter salary data. Most workers in this role earn between $21.78 and $28.75 per hour, depending on experience, location, and employer.

What is the difference between Marketing Program Coordinator vs Marketing Specialist?

AspectMarketing Program CoordinatorMarketing Specialist
ResponsibilitiesCoordinates marketing programs, manages schedules, and supports campaign executionDevelops marketing strategies, creates content, and analyzes campaign performance
Required SkillsOrganizational skills, communication, basic marketing knowledgeCreativity, analytical skills, content creation
CredentialsBachelor's degree in marketing or related fieldBachelor's degree in marketing, communications, or related field
Work EnvironmentOffice setting, supporting marketing teamsOffice or remote, involved in campaign development

While both roles require a bachelor's degree and involve marketing activities, the Marketing Program Coordinator primarily manages and supports marketing programs and logistics, whereas the Marketing Specialist focuses on strategy, content creation, and campaign analysis. The Coordinator role is more administrative and organizational, while the Specialist role is more creative and strategic.

What does a Marketing Program Coordinator do?

A Marketing Program Coordinator is responsible for organizing and managing marketing campaigns and programs within an organization. They work closely with marketing teams to plan, execute, and monitor promotional activities, events, and digital campaigns. Their role often involves coordinating schedules, tracking budgets, communicating with vendors, and ensuring that marketing initiatives align with business goals. Additionally, they may assist in gathering and analyzing data to measure the effectiveness of marketing efforts.

What are the key skills and qualifications needed to thrive as a Marketing Program Coordinator, and why are they important?

To thrive as a Marketing Program Coordinator, you need strong project management, organizational, and communication skills, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms, CRM systems, and analytics tools is typically required, along with certifications like HubSpot or Google Analytics being advantageous. Attention to detail, adaptability, and collaborative teamwork are soft skills that distinguish top performers in this role. These competencies enable effective campaign execution, cross-functional coordination, and measurable marketing outcomes.

How does a Marketing Program Coordinator typically collaborate with cross-functional teams?

As a Marketing Program Coordinator, you’ll regularly work with teams such as sales, product management, creative, and digital marketing to ensure campaigns are executed smoothly and align with overall business goals. This often involves organizing meetings, gathering input, and managing timelines so that all stakeholders are informed and deliverables stay on track. Strong communication and organization skills are key, as you’ll serve as the main point of contact between departments, helping to translate marketing strategies into actionable tasks. This collaborative environment not only builds your project management abilities but also provides a strong foundation for future advancement into senior marketing or program management roles.
What are popular job titles related to Marketing Program Coordinator jobs in Reston, VA? For Marketing Program Coordinator jobs in Reston, VA, the most frequently searched job titles are:
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Marketing Program Coordinator jobs near you

Program Coordinator

Umd

College Park, MD

Full-time

Posted 22 days ago

Job description

Job Description SummaryThe Program Coordinator plays a vital role in advancing the mission, vision and goals of the C.D. Mote, Jr. Incentive Awards Program (IAP). Reporting to the Assistant Director, and working collaboratively with the IAP team, the Program Coordinator facilitates programming, communication and student services. Responsibilities of this position include recruiting in high schools, supporting selection, providing professional and personal advising to students, managing the program's tutoring component, overseeing student committees, coordinating office communications, and other duties as assigned to ensure a supportive and enriching experience for all IAP students and seamless execution of programmatic initiatives.
Physical Demands: Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. Must have the ability to lift and small carry parcels, packages and other items, to walk short distances as well as travel to on- and off-campus locations to deliver and pick up materials or attend required events.
Licenses/Certifications: N/AMinimum Qualifications

Education: Bachelor's degree from an accredited college or university.
Experience: One (1) year of professional program, outreach, or event coordination experience.
Other: Additional work experience as defined above may be substituted on a year for year basis for up to four (4) years of the required education.

KNOWLEDGE, SKILLS, & ABILITIES:

Knowledge of outreach and marketing strategies.
Knowledge of clerical and administrative procedures and systems such as filing and record-keeping.
Skill in oral and written communication.
Skill in the use of Microsoft Office products.
Ability to multitask and prioritize assignments.

Additional Job Details

About the C.D. Mote, Jr. Incentive Awards Program
The C.D. Mote, Jr. Incentive Awards Program (IAP) is designed to recognize and promote scholarship, leadership, and community responsibility among students from select high schools, making it financially possible for these students to enroll at the University of Maryland. Beyond the scholarship component, IAP focuses on developing character, critical thinking skills, and leadership in the context of an intimate community of peers. Students selected to join IAP have demonstrated uncommon persistence, ingenuity, and maturity by maintaining good academic performance in the face of challenging circumstances. Many IAP students are first-generation college attendees, and all of them join the program from underserved communities or high schools. IAP students rely heavily on program staff as their primary source of support, requiring staff members to provide comprehensive, high-touch services and to be equipped to address a wide range of complex and diverse student needs.

Responsibilities:

Recruitment and Selection (25%)
Manages outreach initiatives in assigned geographic regions, using knowledge about these areas to support prospective students and engage with high school counselors; Delivers IAP presentations at high schools in geographic areas; Assesses and executes changes to outreach initiatives; Supports other recruitment efforts, as identified; Manages the online application system and processes all incoming applications and supporting documents.

Advising and Scholar Tracking (25%)

Provides strategic, progressive and one-on-one advising to a caseload of students and identifies interventions and wraparound services to improve academic outcomes and support students holistically; Offers career preparatory strategies to enhance readiness for students' chosen professional paths; Strategizes to support students through times of decision-making and transitions; Tracks IAP scholars' program requirement completion and satisfactory academic progress.

Tutoring Component (20%)
Identifies, hires and supports tutors; establishes semester schedule; advertises and recruits tutees; coordinates tutor payment with UGST's business office; Assesses tutors and program consistently, recommending changes based on feedback.

Program Coordination (15%)
Leads the creation, oversight and updates of an alumni database; Directs student committees, communicating effectively, providing guidance on viable programming and ensuring quality execution of events; Manage office and programmatic supplies inventory; Support all IAP programs and events (Summer Discovery, Fall Welcome, retreats, community meetings, Gratitude & Impact Dinner, Mentor Mixer, etc.).

Publications & Communication (15%)
Collaborates with UGST's communication office to carry out program website updates; Produces content for various program communications (IAP Insider, family communications; student progress); Direct the social media committee's engagement on social media platforms and leads engagement when students are on break; Develops Giving Day content and manages pre-event, day-of and day-after communications; Coordinates correspondence to prospective students; Co-produces annual InTouch, the IAP newsletter; Manages the office's digital signage, creating content to share programmatic information; Supports communication and outreach initiatives as needed.

Preferences:

  • At least 3 years of relevant professional experience; working experience in higher education, specifically at UMD

  • Experience in academic advising, counseling, student activities, social work, and/or student affairs;

  • Experience working with first-generation, low-income, underrepresented students

  • Strong organizational and interpersonal skills

  • Ability to work collaboratively with others

  • Strong attention to detail, dependable, and conscientious

  • Ability to take initiative to resolve issues, and provide creative solutions to support the work of IAP

  • Efficiently manage tasks amidst an active environment

  • Ability to adapt to evolving responsibilities and priorities in a newly established position

  • Experience with technological systems to efficiently perform tasks (i.e. mail merge, mass communication, database creation and management), and the ability to prioritize multiple tasks

  • Experience in managing and developing social media content to effectively engage target audiences.

  • Deep knowledge of Google Suite and the ability to learn University systems as required

  • Flexibility with work hours, some evening and weekend hours will be required

Licenses/ Certifications: A valid driver's license

Required Application Materials: Cover Letter, Resume and 3 References Upon Request

Best Consideration Date: July 24, 2026

Open Until Filled: Yes


Job RisksNot Applicable to This PositionFinancial Disclosure RequiredNo

For more information on Financial Disclosure, please visit Maryland's State Ethics Commission website.

DepartmentUGST-Incentive Awards ProgramWorker Sub-Type Staff RegularSalary Range$70,000 - $72,000
Benefits Summary

For more information on Regular Exempt benefits, select this link.

Background Checks

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify anyone from employment. Before any adverse decision, the finalist will have an opportunity to provide information to the University regardingdisclosablebackground checkinformation. The University reserves the right to rescind the offer of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.

Employment Eligibility

The successful candidate must complete employment eligibility verification (on Form I-9) by presenting documents that establish identity and work authorization within the timeframe required by federal immigration law, and where applicable, to demonstrate renewed employment authorization. Failure to complete employment eligibility verification or reverification within the timeframe set forth by law may result in suspension or termination of employment.

EEO Statement

The University of Maryland, College Park is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment. Please read the University's Equal Employment Opportunity Statement of Policy.

Title IX Non-Discrimination NoticeResources

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