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Marketing Operations Associate Jobs in Washington

Troon Golf

Marketing Associate

Reston, VA · On-site

Job Summary: The Sales and Marketing Associate plays an active role in bringing marketing ... Serve as a liaison between the marketing team and facility sales/operational leaders to gather ...

Troon

Marketing Associate

Reston, VA · On-site

Job Summary: The Sales and Marketing Associate plays an active role in bringing marketing ... Serve as a liaison between the marketing team and facility sales/operational leaders to gather ...

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Marketing Operations Associate information

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$18

$33

$49

How much do marketing operations associate jobs pay per hour?

As of Jun 15, 2026, the average hourly pay for marketing operations associate in Washington is $33.39, according to ZipRecruiter salary data. Most workers in this role earn between $25.05 and $43.56 per hour, depending on experience, location, and employer.

What are some common challenges faced by Marketing Operations Associates, and how can they be addressed?

Marketing Operations Associates often encounter challenges such as managing multiple projects simultaneously, ensuring data accuracy across marketing platforms, and aligning marketing processes with sales objectives. To address these challenges, it's important to develop strong organizational skills, leverage automation tools for data management, and maintain open communication with cross-functional teams. Regular training and staying current on the latest marketing technologies can also help streamline workflows and improve overall efficiency.

What are the key skills and qualifications needed to thrive as a Marketing Operations Associate, and why are they important?

To thrive as a Marketing Operations Associate, you need strong analytical skills, attention to detail, and a background in marketing or business, often supported by a relevant degree. Familiarity with marketing automation tools (like HubSpot or Marketo), CRM systems, and data analytics platforms is typically required. Excellent organizational skills, communication, and the ability to collaborate across teams help distinguish top performers in this role. These competencies ensure efficient campaign execution, accurate data management, and optimal marketing performance.

What are Marketing Operations Associates?

Marketing Operations Associates are professionals who support and optimize a company's marketing processes, technology, and data management. They help coordinate campaigns, manage marketing platforms, analyze performance metrics, and ensure the smooth operation of marketing workflows. Their role bridges the gap between marketing strategy and execution, ensuring that marketing initiatives are efficient, measurable, and aligned with business goals.

What is the difference between Marketing Operations Associate vs Marketing Coordinator?

AspectMarketing Operations AssociateMarketing Coordinator
ResponsibilitiesFocuses on marketing systems, data management, automation, and process optimizationHandles campaign execution, content creation, and event coordination
Required SkillsData analysis, marketing technology, project managementCommunication, content development, campaign management
Work EnvironmentOften in marketing operations or analytics teamsIn marketing or advertising teams, often cross-functional
Common CertificationsMarketing automation tools, data analysis certificationsMarketing or communications certifications

The Marketing Operations Associate primarily manages marketing systems, data, and automation processes, while the Marketing Coordinator focuses on executing campaigns and coordinating marketing activities. Both roles support marketing efforts but differ in technical versus operational execution.

What are the most commonly searched types of Marketing Operations jobs in Washington? The most popular types of Marketing Operations jobs in Washington are:
What are popular job titles related to Marketing Operations Associate jobs in Washington? For Marketing Operations Associate jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Marketing Operations Associate jobs in Washington look for? The top searched job categories for Marketing Operations Associate jobs in Washington are:
What cities in Washington are hiring for Marketing Operations Associate jobs? Cities in Washington with the most Marketing Operations Associate job openings:
Marketing Operations Associate jobs near you
Marketing Manager

Marketing Manager

Merchant McIntyre Associates

Washington, DC • On-site

$90K - $115K/yr

Full-time

Medical, Retirement, PTO

Posted 27 days ago

Job description

Description:

Merchant McIntyre & Associates is a midsize federal grants and government relations firm headquartered in Washington, D.C., that helps nonprofit clients from the higher education, healthcare, and local government sectors reach their federal funding and legislative advocacy goals.


Merchant McIntyre is seeking a Marketing Manager to lead the execution and optimization of Salesforce initiatives. This role uses CRM insights to drive targeted outreach and support the Business Development team.


Key Responsibilities

CRM Strategy & Ownership

  • Support the development and execution of MM’s Salesforce CRM marketing strategy aligned with firm growth and client engagement goals
  • Serve as primary owner of CRM platform(s), ensuring data integrity, usability, and alignment with business needs
  • Collaborate with firm leadership, aligning business objectives with CRM workflows, segmentation strategies, and campaign architecture

Campaign Development & Execution

  • Work with leadership to plan and build multi-channel campaigns within Salesforce (e.g., email, newsletters, targeted outreach)
  • Develop audience segmentation strategies to deliver relevant, tailored messaging to key client segments
  • Collaborate with the Business Development team to execute the campaign lifecycle, including briefing, copy development, deployment, and optimization
  • Support business development efforts through targeted CRM-enabled outreach and cultivating campaigns

Client Lifecycle & Engagement

  • Map and optimize client and prospect journeys across touchpoints
  • Work with leadership to identify opportunities to improve engagement and conversion through personalized communication strategies
  • Partner with client service teams to align outreach with potential client needs and the cultivation stage

Data, Analytics & Optimization

  • Monitor and report on Salesforce and campaign performance (e.g., engagement rates, conversion, retention)
  • Use CRM data to generate actionable insights and continuously improve marketing effectiveness

Cross-Functional Collaboration

  • Partner with leadership to support pipeline development and strategic initiatives
  • Coordinate with external vendors or consultants as needed
Requirements:
  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 3–5 years of experience in CRM marketing, digital marketing, or marketing operations
  • 2–3 years of hands-on experience with Salesforce (or similar CRM platform such as HubSpot or Marketo)
  • Familiarity with CRM-driven business development or client lifecycle marketing
  • Working knowledge of email marketing best practices, segmentation, and personalization
  • Demonstrated experience building and executing data-driven marketing campaigns
  • Strong writing skills, with the ability to develop clear, compelling, and audience-specific messaging for email campaigns, client communications, and marketing materials
  • Strong analytical skills with the ability to translate data into actionable insights
  • Experience in professional services, consulting, or government relations environments is preferred
  • Basic proficiency in HTML, Excel, or reporting tools is a plus


Compensation & Benefits:

  • Full-time, salaried position.
  • Remote possible, but Greater Washington, D.C. area, preferred.
  • MM's benefits package includes the opportunity to participate in a Health Reimbursement Arrangement (HRA), Health Savings Account (HSA) or Flexible Spending Account (FSA), retirement benefits with a generous match, monthly transportation benefits, an annual professional development allowance, a flexible PTO policy including 13 federal holidays, and more.
  • Compensation range: $90,000-$115,000, commensurate with experience