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Marketing Manager Wine Jobs (NOW HIRING)

Bluff Group

Wine Sales Manager

Manhattan, NY · On-site

$60 - $80/hr

Oversee e-commerce * Assist and consult marketing manager on DTC campaigns Wholesale & Distribution * Work with winery manager to build and manage relationships with distributors, retailers, and on ...

Private Club Marketing

Global Marketing Manager

Chicago, IL · On-site

$125 - $150/hr

... Global Marketing Manager to join their team in Chicago, IL. This marketing role requires a ... Brasada Ranch & Foley Wines (Foley Hospitality Group) · Las Vegas, NV Be the first to know about ...

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Palm Bay International

Customer Marketing Manager

Customer Marketing Manager, Strategic Accounts Off-Premise & National Accounts On Premise Palm Bay ... imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay ...

Aba

Divisional Marketing Manager

Chicago, IL

$70K - $80K/yr

... wines from lesser known Mediterranean regions. Overview The Team behind Aba, Antico Posto, Beatrix, Beatrix Market, The Dalcy, Ema, & L.woods is Hiring Now: DIVISIONAL MARKETING MANAGER Lettuce ...

Lettuce Escape

$60 - $80/hr

... rare wines from lesser known Mediterranean regions. The Team behind Aba, Antico Posto, Beatrix, Beatrix Market, The Dalcy, Ema, & L.woods is Hiring Now: DIVISIONAL SOCIAL MEDIA MARKETING MANAGER ...

Lettuce Escape

Divisional Marketing Manager

Chicago, IL · On-site

$60 - $80/hr

... rare wines from lesser known Mediterranean regions. The Team behind Aba, Antico Posto, Beatrix, Beatrix Market, The Dalcy, Ema, & L.woods is Hiring Now: DIVISIONAL SOCIAL MEDIA MARKETING MANAGER ...

Aba

Divisional Marketing Manager

Chicago, IL · On-site

$70K - $80K/yr

... wines from lesser known Mediterranean regions. Overview The Team behind Aba, Antico Posto, Beatrix, Beatrix Market, The Dalcy, Ema, & L.woods is Hiring Now: DIVISIONAL MARKETING MANAGER Lettuce ...

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Marketing Manager Wine information

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$33K

$83.5K

$145.5K

How much do marketing manager wine jobs pay per year?

As of Sep 8, 2026, the average yearly pay for marketing manager wine in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a marketing manager in the wine industry do?

A Marketing Manager in the wine industry is responsible for developing and executing marketing strategies to promote wine brands, increase sales, and build brand awareness. They conduct market research, manage advertising campaigns, oversee social media presence, and collaborate with distributors and retailers. Additionally, they often organize wine events, tastings, and promotional activities to engage both trade partners and consumers.

What are the key skills and qualifications needed to thrive as a marketing manager in the wine industry?

To thrive as a Marketing Manager in the wine industry, you need expertise in marketing strategy, brand management, and a solid understanding of both wine products and consumer trends, often supported by a degree in marketing or business. Familiarity with digital marketing platforms, CRM systems, and data analytics tools is essential, and certification in wine studies (such as WSET) can be highly advantageous. Creativity, strong communication, and relationship-building skills set outstanding candidates apart in this competitive field. These skills and qualifications are crucial for effectively promoting wine brands, engaging target audiences, and driving business growth in a nuanced market.

What are some common challenges marketing managers face when promoting wine brands, and how can they be addressed?

Marketing Managers in the wine industry often face challenges such as differentiating their brand in a crowded market, navigating strict alcohol advertising regulations, and targeting the right consumer segments. To address these, it’s important to develop a strong brand identity, leverage storytelling to connect with consumers, and stay updated on relevant compliance laws. Collaborating closely with sales, production, and legal teams ensures campaigns are both creative and compliant, while utilizing data analytics helps refine targeting and measure campaign success.

What is the difference between Marketing Manager Wine vs Marketing Coordinator Wine?

AspectMarketing Manager WineMarketing Coordinator Wine
ResponsibilitiesDevelops marketing strategies, manages campaigns, oversees teamAssists in campaign execution, coordinates events, supports marketing activities
Required CredentialsBachelor's degree in Marketing, Business, or related field; experience in wine industry preferredAssociate's or Bachelor's degree; entry-level experience acceptable
Work EnvironmentOffice-based, winery events, trade showsOffice, winery visits, event support
Industry UsageCommonly employed in wineries, wine distributors, and wine retail companiesOften found in marketing teams supporting wine companies

The Marketing Manager Wine role involves strategic planning and team leadership, while the Marketing Coordinator Wine focuses on supporting marketing activities and event coordination. Both roles are essential in the wine industry but differ in scope and seniority.

How to become a marketing manager wine?

To become a marketing manager in the wine industry, candidates typically need a bachelor's degree in marketing, business, or a related field, along with experience in marketing or sales. Knowledge of the wine industry, strong communication skills, and proficiency with marketing tools like social media and analytics are also important. Gaining industry-specific certifications or training can enhance prospects for this role.
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What cities are hiring for Marketing Manager Wine jobs?

Cities with the most Marketing Manager Wine job openings:

What states have the most Marketing Manager Wine jobs?

States with the most job openings for Marketing Manager Wine jobs include:

What job categories do people searching Marketing Manager Wine jobs look for?

The top searched job categories for Marketing Manager Wine jobs are:

Marketing Manager Wine jobs near you
Infographic showing various Marketing Manager Wine job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Wine Sales Manager

Bluff Group

Manhattan, NY • On-site

$60 - $80/hr

Other

Medical, Retirement, PTO

Posted 6 days ago

Key responsibilities

  • Drive revenue growth across tasting room, wine club, online sales, and wholesale distribution.

  • Lead and coach staff to improve tasting room performance, hospitality standards, and sales conversion.

  • Build and manage relationships with distributors, retailers, and on-premise accounts, and represent the brand at trade events.

Job description

Be a part of our future vision and grow with us personally and professionally.

Now in it’s 11th year, Point of the Bluff Vineyards is poised for tremendous growth with the vision of leadership that we hope will include you. We are now at a point where we are comfortable with growing within all channels of sales including DTC, e-Commerce, Club, and Wholesale. Point of the Bluff is an acclaimed winery with passionate ownership and leadership as part of the Point of the Bluff Hospitality group who also has awarded and celebrated restaurants, sustainable farms, concert venues and events venues. This position is to focus on the growth of all things wine with our winery manager and management team.

We’re looking for a Wine Sales Manager who can own and grow both direct-to-consumer (DTC) and wholesale channels, bringing energy, creativity, and strategic thinking to everything from the tasting room floor to distributor relationships. We have multiple locations for expansion and growth with DTC as well as several accounts ready for us to make the plunge into wholesale, including Michelin star restaurants in Manhattan. Growth in this position will only be limited by creativity.

Position Overview

This role is responsible for driving revenue across tasting room, wine club, online sales, and wholesale distribution. You’ll be equally comfortable coaching staff during a busy Saturday, analyzing sales trends on Monday morning, and pitching placements to accounts midweek.

This is a hands‑on leadership role for someone who understands that great wine sells through story, experience, and consistency.

Key Responsibilities

Direct-to-Consumer (DTC)

  • Lead and elevate tasting room performance, hospitality standards, and sales conversion
  • Train and coach staff on steps of service, upselling, and wine club acquisition
  • Develop and execute strategies to grow:
    • Wine club memberships
    • Average order value
    • Repeat visitation
  • Oversee e-commerce
  • Assist and consult marketing manager on DTC campaigns

Wholesale & Distribution

  • Work with winery manager to build and manage relationships with distributors, retailers, and on-premise accounts
  • Work with winery manager to identify and secure new placements in key markets
  • Conduct staff trainings, tastings, and market visits
  • Collaborate on pricing strategy, allocations, and inventory planning
  • Represent the brand at trade events and tastings
  • Work with winery manager to create and execute a cohesive sales strategy across all channels
  • Analyze sales data and trends to inform decision‑making
  • Collaborate with other managers on product positioning and storytelling
  • Assist in forecasting and production planning based on sales goals
  • Lead by example—this is not a desk‑only role

Qualifications

  • 3+ years in wine sales, hospitality, or related field (management experience preferred)
  • An understanding of DTC sales and/or wholesale distribution with desire to learn and grow with the company
  • Proven drive to increase revenue and build customer relationships
  • Excellent communication and leadership skills
  • Passion for wine; knowledge of Finger Lakes wines a plus
  • Comfortable working weekends, events, and occasional travel
  • Knowledge of or ability to learn POS and CMS technology systems
  • Must be able to lift 50lbs

What We’re Looking For

  • Someone who can balance hospitality and hustle
  • A natural leader who can motivate a team and hold standards
  • Creative thinker who brings fresh ideas to drive sales
  • Organized, accountable, and results‑driven
  • Someone who genuinely enjoys connecting people to wine
  • Someone with confidence to work alongside other passionate leaders and operate with transparency for the betterment of the company as a whole
  • Someone who sincerely enjoys helping others in different departments or owned companies and willing to ask for return help as needed.

Pay: From $63,000.00 per year

  • 401(k)
  • 401(k) matching
  • Health insurance
  • Paid time off

This is an in-person role based in Hammondsport, NY.

If this role sounds like a great fit, we’d love to hear from you. Send your resume and cover letter to work@pointofthebluff.com

We are always on the hunt for passionate, driven people to join our team.
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