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Marketing Manager Wine Jobs (NOW HIRING)

WX

Trade Marketing Manager

Novato, CA · On-site

$120K - $130K/yr

This role will manage and execute trade marketing strategies that drive sales growth, strengthen ... About Us: • WX Brands is one of the fastest growing wine companies in the US and is on its way to ...

Fior Di Sole LLC

Marketing Manager

Napa, CA · On-site

$100K - $125K/yr

Oversee wine award submissions, accolades programs, ratings submissions, and industry recognition ... Hire, train, coach, and manage marketing team members while conducting performance evaluations in ...

Fior Di Sole LLC

Marketing Manager

Napa, CA · On-site

$100K - $125K/yr

Oversee wine award submissions, accolades programs, ratings submissions, and industry recognition ... Hire, train, coach, and manage marketing team members while conducting performance evaluations in ...

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Marketing Manager Wine information

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$33K

$83.5K

$145.5K

How much do marketing manager wine jobs pay per year?

As of Aug 6, 2026, the average yearly pay for marketing manager wine in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are some common challenges marketing managers face when promoting wine brands, and how can they be addressed?

Marketing Managers in the wine industry often face challenges such as differentiating their brand in a crowded market, navigating strict alcohol advertising regulations, and targeting the right consumer segments. To address these, it’s important to develop a strong brand identity, leverage storytelling to connect with consumers, and stay updated on relevant compliance laws. Collaborating closely with sales, production, and legal teams ensures campaigns are both creative and compliant, while utilizing data analytics helps refine targeting and measure campaign success.

What are the key skills and qualifications needed to thrive as a marketing manager in the wine industry?

To thrive as a Marketing Manager in the wine industry, you need expertise in marketing strategy, brand management, and a solid understanding of both wine products and consumer trends, often supported by a degree in marketing or business. Familiarity with digital marketing platforms, CRM systems, and data analytics tools is essential, and certification in wine studies (such as WSET) can be highly advantageous. Creativity, strong communication, and relationship-building skills set outstanding candidates apart in this competitive field. These skills and qualifications are crucial for effectively promoting wine brands, engaging target audiences, and driving business growth in a nuanced market.

What is the difference between Marketing Manager Wine vs Marketing Coordinator Wine?

AspectMarketing Manager WineMarketing Coordinator Wine
ResponsibilitiesDevelops marketing strategies, manages campaigns, oversees teamAssists in campaign execution, coordinates events, supports marketing activities
Required CredentialsBachelor's degree in Marketing, Business, or related field; experience in wine industry preferredAssociate's or Bachelor's degree; entry-level experience acceptable
Work EnvironmentOffice-based, winery events, trade showsOffice, winery visits, event support
Industry UsageCommonly employed in wineries, wine distributors, and wine retail companiesOften found in marketing teams supporting wine companies

The Marketing Manager Wine role involves strategic planning and team leadership, while the Marketing Coordinator Wine focuses on supporting marketing activities and event coordination. Both roles are essential in the wine industry but differ in scope and seniority.

What does a marketing manager in the wine industry do?

A Marketing Manager in the wine industry is responsible for developing and executing marketing strategies to promote wine brands, increase sales, and build brand awareness. They conduct market research, manage advertising campaigns, oversee social media presence, and collaborate with distributors and retailers. Additionally, they often organize wine events, tastings, and promotional activities to engage both trade partners and consumers.
More about Marketing Manager Wine jobs
What cities are hiring for Marketing Manager Wine jobs? Cities with the most Marketing Manager Wine job openings:
What states have the most Marketing Manager Wine jobs? States with the most job openings for Marketing Manager Wine jobs include:
What job categories do people searching Marketing Manager Wine jobs look for? The top searched job categories for Marketing Manager Wine jobs are:
Marketing Manager Wine jobs near you
Infographic showing various Marketing Manager Wine job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Portfolio Manager, Wine (Connecticut)

Martignetti Companies

Stratford, CT • On-site

Other

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago

Job description

Description

Position Overview 


Wine Director. This position serves as the leader of knowledge and core initiatives related to H&P's vast wine portfolio. 


Key Accountabilities:


Collaborating with senior leadership to set overall direction related to H&P's wine portfolio 

Developing and implementing training programs with a focus on product knowledge and sales technique

Develop professional, productive partnership relationships with wineries and suppliers

Meeting with suppliers to collaborate on objectives, strategies, and review performance

Working side by side with managers and sales representatives to develop and enhance their ability to sell the H&P wine portfolio

Working in conjunction with Sales Manager and Division Managers to ensure that each salesperson meets or exceeds all distribution and sales goals

Identify new products to bring into H&P's wine portfolio

Active, knowledgeable participation in departmental and inter-departmental meetings 

Work with purchasing and analyze reports in order to maintain proper inventory levels

Complete other special projects as needs arise and as requested 

Other duties may be assigned as required


Requirements

Knowledge/Skills/Abilities:


Extensive wine knowledge is required

Strong communication and interpersonal skills, and self-motivation

Strong desire to coach and develop others

Ability to design, implement, and evaluate effective educational programs

Excellent organization skills

Effective presentation and facilitation skills

Must have strong ethics and work as an effective, collaborative leader



Education/Training/Experience


WSET Liaison. Level 3 Award

Minimum of 5 years + experience in the wine & spirts industry preferred 

Bachelor's Degree required, Business, Marketing, Supply Chain/Operations or other relevant field preferred

Computer literacy is a must and experience in Word, Excel, and Outlook is essential


Physical Demands and Environment:


While performing the duties of this position, the employee is regularly required to sit, stand and walk.


Martignetti Companies prides itself on being a company where you can bring your best self to work every day. We strive to be an employer of choice where everyone feels they belong. We act on our commitment to Diversity, Equity & Inclusion by offering a substantial benefits package that includes generous paid time off, medical, dental, and vision insurance, a comprehensive 401K plan, and employee discounts. All are welcome to apply to work for a company that believes its employees are its greatest asset!


Martignetti Companies is an equal opportunity employer. We provide equal employment opportunities to all employees and applicants regardless of race, color, religion, age, sex, gender, sexual orientation, national origin, ancestry, disability, genetics, veteran status, or any other characteristic protected by state, federal, and local laws. We also comply with applicable state and local laws governing nondiscrimination in employment in every location where we have facilities.



EEO M/F/D/V 



NOTE:  This job description covers the essentials but isn't exhaustive. Employees may be asked to take on additional tasks or duties to help meet the evolving needs of our organization.


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