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Senior Product Marketing Manager

Reports To: VP of Marketing

Position Overview

The Senior Product Marketing Manager shapes how Drips products are brought to market, positioned, and sold to customers. This role drives product marketing end-to-end including positioning and messaging, sales enablement, customer storytelling and go-to-market execution.

Operating within a small, high-impact team, this individual contributor role balances strategy and cross-functional leadership with hands-on execution. The Senior Product Marketing Manager defines product marketing strategy and standards while directly delivering the programs, materials, and insights that drive adoption, pipeline and expansion. This role serves as a trusted partner to Product, UX, Sales, Marketing, and Customer Success leadership and as a strategic voice in cross-functional planning and decision-making.

What Success Looks Like

• Sales teams are confident, prepared, and aligned on product value and differentiation
• Product messaging is clear, consistent, and compelling across all channels
• Customer stories and proof are actively used in sales and marketing motions
• Go-to-market launches are well-coordinated, timely, and effective
• Product marketing is seen as a strategic partner across the organization

Core Responsibilities Go-to-Market Strategy & Execution

• Define and drive cross-functional go-to-market strategy across products and use cases, ensuring launches are well-orchestrated internally and deliver measurable adoption, engagement, and growth
• Lead product launches and major releases from strategy through execution, owning prioritization, timelines, messaging, and enablement
• Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in customer value with an outside-in, market-first perspective.

Product Positioning & Messaging

• Define and evolve product positioning, messaging architectures, and value propositions aligned to market needs, competitive dynamics, and business objectives
• Translate product capabilities into compelling, differentiated narratives across personas, segments, and stages of the customer lifecycle
• Act as a strategic partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning.

Sales Enablement

• Develop enablement strategies and high-impact sales tools, training, and messaging frameworks
• Ensure sales teams are consistently equipped to articulate value, differentiate effectively, and handle objections with confidence
• Use field feedback and performance data to continuously refine enablement programs and improve sales productivity

Customer Insight & Storytelling

• Provide strategic input and leadership on insight initiatives which may include persona development, win/loss analysis and qualitative research.
• Translate insights into actionable improvements across messaging, go-to-market strategy, and enablement
• Develop scalable customer proof—case studies, stories, and value narratives that reinforce differentiation and outcomes. Ensure value story is pushed through multiple channels including digital, social, events, etc.

Market & Performance Intelligence

• Own competitive intelligence strategy, including ongoing monitoring, analysis, and battlecard development
• Track key product marketing success metrics, using insights to inform prioritization and strategic decisions
• Continuously assess go-to-market effectiveness and identify opportunities to increase impact and efficiency

Cross-Functional Leadership

• Act as a unifying force across Product, Sales, Marketing, and Customer Success, driving alignment on priorities and execution
• Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy

Who You Are

• Scrappy, creative and resourceful. You find ways to make things happen based on what the business needs, not what has been documented or done before.
• Three steps ahead. You anticipate what Sales needs for successful selling, before they ask for it.
• Comfortable in a fast-paced startup environment where things move in days, not weeks
• AI-first, using technology to accelerate output without sacrificing quality, voice or originality
• Bias toward action, you’d rather ship, learn and iterate high-quality output than wait for perfect.

Experience Requirements

• 7+ years of experience in product marketing supporting B2B selling to executive buyers in healthcare, insurance or other highly regulated industry.
• Strong storytelling and content creation skills, including writing, editing, and bringing to life complex ideas in a value-based story
• Data-driven mindset, comfortable using metrics and analytics to measure go-to-market impact and guide decisions
• Demonstrated influence on product roadmap, pricing and packaging, or market segmentation
• Proven ownership of go-to-market strategy across a product portfolio, beyond launch execution alone
• Experience building or strengthening product marketing programs, processes, or the function itself in a small or scaling team
• A track record of operating as both a strategic thinker and a hands-on contributor, influencing cross-functional teams