The duties of a marketing liaison involve coordinating marketing efforts for a firm or organization. In this career, you may work with an in-house marketing department, or directly on the development of a marketing campaign for an organization or another type of client. This job requires an excellent understanding of the different aspects of marketing. Educational qualifications usually include a bachelor’s degree in marketing or business. You need experience organizing the various elements of a marketing campaign, along with the knowledge and skills to ensure these different aspects meet the organization's goals and brand identity.