ZipRecruiter

Log In

1

Marketing Activation Jobs (NOW HIRING)

Crayola

Brand Activation Manager

Easton, PA · On-site

Marketing Activation Planning & Execution: * Support the planning and development of annual marketing activation strategies that drive awareness, engagement, consideration, and conversion for ...

Crayola LLC

Brand Activation Manager

Easton, PA · On-site

Marketing Activation Planning & Execution: * Support the planning and development of annual marketing activation strategies that drive awareness, engagement, consideration, and conversion for ...

AEG

Intern, Activation Support

Miami Lakes, FL · On-site

$13.50 - $18/hr

Marketing & Communications REPORTS TO: Marketing Activation Coordinator STATUS: Internship - Unpaid, Onsite SUMMARY: The Orange Bowl Committee is looking for local college students interested in ...

HerCampus.com

$15.25 - $20.50/hr

Integrated Marketing (Activation) interns will work directly with the Integrated Marketing (Activation) team to help plan, execute, and report on advertisers' marketing campaigns across Her Campus ...

previous pagenext page

Showing results 21-40

All JobsBusiness JobsMarketing JobsBrand Marketing Manager JobsMarketing Activation Jobs

Marketing Activation information

See salary details

$2.3K

$4.9K

$6.8K

How much do marketing activation jobs pay per month?

As of Sep 3, 2026, the average monthly pay for marketing activation in the United States is $4,947.33, according to ZipRecruiter salary data. Most workers in this role earn between $4,500.00 and $6,000.00 per month, depending on experience, location, and employer.

What is a marketing activation?

A Marketing Activation job involves executing campaigns and strategies to engage consumers and drive brand awareness, sales, or loyalty. Professionals in this role work on promotional initiatives, events, sponsorships, and digital marketing efforts to bring a brand’s message to life. They collaborate with cross-functional teams to ensure campaigns align with business goals and resonate with target audiences. Effective marketing activation requires creativity, data analysis, and strong project management skills to optimize impact and engagement.

What are the typical daily responsibilities of a marketing activation professional?

A Marketing Activation professional typically plans and executes promotional campaigns, coordinates with creative and sales teams, and manages events or in-store activations to drive customer engagement. Their day may include briefing agencies, tracking campaign performance using analytics tools, overseeing logistics, and collaborating across departments to ensure alignment with brand goals. They also analyze consumer responses to optimize ongoing and future activities and manage timelines to ensure deliverables are met. This fast-paced role requires strong organizational skills, adaptability, and attention to detail to ensure every activation is both on-brand and effective.

What are the key skills and qualifications needed to thrive in the marketing activation position, and why are they important?

To thrive in Marketing Activation, you need a strong understanding of brand strategy, campaign execution, and consumer behavior, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms, digital marketing tools, event management software, and analytics systems is commonly expected. Outstanding project management, communication, and collaboration skills help you effectively coordinate with internal teams and external partners. These abilities are essential for driving impactful marketing initiatives that enhance brand engagement and deliver measurable results.

More about Marketing Activation jobs

What cities are hiring for Marketing Activation jobs?

Cities with the most Marketing Activation job openings:

What are the most commonly searched types of Marketing Activation jobs?

The most popular types of Marketing Activation jobs are:

What states have the most Marketing Activation jobs?

States with the most job openings for Marketing Activation jobs include:

What job categories do people searching Marketing Activation jobs look for?

The top searched job categories for Marketing Activation jobs are:

Marketing Activation jobs near you
Infographic showing various Marketing Activation job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $59,368 per year, or $28.5 per hour.

Brand Activation Manager

Crayola

Easton, PA • On-site

Full-time

Medical, Retirement

Re-posted yesterday

Crayola rating

6.4

Company rating: 6.4 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

Job description

Brand Activation Manager, Hybrid, Easton PA
GENERAL SUMMARY:
Creative, strategic, and highly collaborative to bring our brand to life in meaningful, engaging ways. This role will be instrumental in planning and executing annual marketing activation strategies that drive awareness, engagement, consideration, and conversion across key product, platform, seasonal, and brand priorities.
An experienced marketer who thrives at the intersection of strategy and execution, brings a global mindset, and excels in cross-functional collaboration. You are energized by turning insights into action and passionate about delivering best-in-class consumer and shopper experiences.
PRINCIPAL DUTIES & RESPONSIBILITIES:
Marketing Activation Planning & Execution:
  • Support the planning and development of annual marketing activation strategies that drive awareness, engagement, consideration, and conversion for priority products, platforms, seasons, and brand initiatives.
  • Lead the execution and implementation of activation plans, partnering closely with activation, platform, shopper, digital, partnerships, and sales teams to achieve annual commercial objectives.
  • Serve as a key liaison between platform, activation, sales, and global marketing teams to ensure connectivity, collaboration, efficiency, and alignment with marketing priorities and goals.
  • Translate product, audience, and marketplace insights into actionable, relevant, and demand-driving campaigns and activations.
  • Create and manage activation toolkits that align marketing with sales, global teams, and agency partners.
  • Craft and share clear, compelling activation briefs with platform, agency, global, and activation partners.
  • Execute activation plans within approved budgets and timelines, ensuring strong alignment with overall business priorities.
  • Partner with global marketing leads to share activation plans, assets, results, and best practices, driving consistency and scale where appropriate.
  • Own post-activation analysis, highlighting successes, marketplace impact, best practices, and opportunities for improvement.
  • Maintain and update the global marketing scorecard on a quarterly basis to track performance and inform future planning.

Shopper Marketing Support:
In partnership with the Manager, Shopper Marketing
  • Plan and activate retail marketing programs across Grocery, Craft, Education, Office, and Value channels to drive demand for priority products.
  • Provide activation strategy, assets, and support to retail partners, ensuring alignment with national and enterprise-wide programs.
  • Serve as a liaison between sales teams and activation partners to enable fast, collaborative execution and marketplace synergy.
  • Deliver post-program analysis to assess effectiveness, efficiency, and ROI, and inform continuous improvement.

JOB SPECIFICATIONS:
  • 5+ years of experience in integrated marketing, brand activation, or related roles.
  • Bachelor's degree in Marketing or a related discipline; advanced coursework or certifications a plus.
  • Shopper marketing and global brand experience strongly preferred.
  • Proficient Microsoft Office skills

Capabilities & Mindset
  • Strategic Mindset: Ability to translate brand vision and commercial goals into clear, actionable activation strategies.
  • Collaboration & Influence: Proven ability to partner cross-functionally and align execution with national and global priorities.
  • Exceptional Communication: Clear, confident communicator across functions, seniority levels, regions, and cultures-written, verbal, and visual.
  • Results-Driven Approach: Strong focus on commercial performance, ROI, and continuous improvement.
  • Agility & Adaptability: Thrives in a fast-paced, matrixed environment with shifting priorities.
  • Project & Campaign Leadership: Demonstrated success leading complex, multi-stakeholder initiatives from planning through execution.
  • Attention to Detail: Ensures flawless execution across consumer, marketplace, and retail activations.
  • Customer-Centric Mindset: Passion for creating best-in-class experiences at every touchpoint.

Ownership & Accountability: Takes full ownership of initiatives and consistently delivers results.
PHYSICAL CONDITIONS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to twenty-five pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
DISCLAIMER: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
WHY CRAYOLA?
  • Kid Inspired Culture
  • Free Admission to Crayola Experience for Employees
  • Community Volunteerism Opportunities
  • Annual Bonus Potential for all Full-Time Employees
  • Company Matched 401k & Employee Value Sharing Plan
  • Comprehensive Healthcare Benefits for Eligible Employees
  • Education Assistance Program
  • Wellness Programs
  • Employee Resource Groups
  • Generous Product Discounts Onsite & Online
  • Company Sponsored Employee Events
  • Discounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainment

Green is our favorite color!Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability
Crayola is committed to providing competitive market compensation. Our pay ranges are established using reliable market data and consider factors such as job responsibilities, industry benchmarks, and geographic location.
Individual starting pay is determined by a candidate's skills, experience and qualifications. This role is eligible to participate in an annual incentive plan as per plan guidelines. For a full list of Crayola benefits, please visit https://www.crayola.com/company/employee-benefits.
No phone calls please.Search Firm Representatives - Please Read Carefully:Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.
Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

What Crayola employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply