ZipRecruiter

Log In

1

Marketing Activation Manager Jobs (NOW HIRING)

Crayola

Brand Activation Manager

Easton, PA · On-site

Marketing Activation Planning & Execution: * Support the planning and development of annual ... Create and manage activation toolkits that align marketing with sales, global teams, and agency ...

Crayola

Brand Activation Manager

Easton, PA · On-site

Marketing Activation Planning & Execution: * Support the planning and development of annual ... Create and manage activation toolkits that align marketing with sales, global teams, and agency ...

Crayola LLC

Brand Activation Manager

Easton, PA · On-site

Marketing Activation Planning & Execution: * Support the planning and development of annual ... Create and manage activation toolkits that align marketing with sales, global teams, and agency ...

Charlotte Football Club

$90 - $130/hr

Manager - Marketing Activation & Events CLTFC 8600 McAlpine Park Dr, Charlotte, NC 28211, USA Position : Manager-Marketing Activation & Events, CLTFC Department: Marketing Reporting Relationship:

New

Sixt

Marketing Activation Senior Manager

Dallas, TX · On-site

As Marketing Activation Senior Manager , you'll lead U.S. marketing activations that strengthen the SIXT brand, grow customer engagement and loyalty, and drive direct revenue. Serving as a key ...

Cypress HCM

Brand Activation Manager

Santa Clara, CA · On-site

$65 - $88/hr

Brand Activation Manager We are looking for a highly organized and detail-oriented Brand Activation Manager Contractor to support the Brand Marketing team. This individual will be crucial in the ...

next page

Showing results 1-20

All JobsBusiness JobsMarketing JobsBrand Marketing Manager JobsMarketing Activation Manager Jobs

Marketing Activation Manager information

See salary details

$33K

$83.5K

$145.5K

How much do marketing activation manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for marketing activation manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a Marketing Activation Manager do?

A Marketing Activation Manager is responsible for planning and executing campaigns that bring a brand’s marketing strategies to life, often focusing on engaging consumers and driving sales. Their work includes coordinating events, promotions, partnerships, and digital campaigns to ensure cohesive brand messaging across all channels. They collaborate closely with sales, creative, and product teams to ensure that marketing initiatives are effectively implemented and measured for success. This role requires strong project management, communication, and analytical skills. Ultimately, the goal is to activate the brand in ways that create memorable experiences and measurable business results.

What are the key skills and qualifications needed to thrive as a Marketing Activation Manager?

To thrive as a Marketing Activation Manager, you need expertise in campaign planning, brand strategy, and project management, often supported by a degree in marketing, business, or a related field. Familiarity with marketing automation platforms, CRM systems, and analytics tools like Google Analytics is typically required. Strong communication, creativity, and stakeholder management skills set standout candidates apart in this role. These skills are essential for executing effective marketing campaigns that drive brand engagement and deliver measurable business results.

How does a Marketing Activation Manager typically collaborate with sales and product teams to ensure successful campaign rollouts?

A Marketing Activation Manager works closely with sales and product teams to align campaign strategies with business objectives and product features. This collaboration often involves regular meetings to share market insights, coordinate launch timelines, and tailor messaging to specific customer segments. By maintaining open communication channels, the manager ensures that campaigns are both creatively engaging and commercially effective, leading to smoother rollouts and better overall results. This cross-functional teamwork is essential for adapting to market feedback and optimizing campaign performance in real time.

What is the difference between Marketing Activation Manager vs Marketing Coordinator?

AspectMarketing Activation ManagerMarketing Coordinator
ResponsibilitiesDevelops and executes marketing campaigns, manages activation strategies, oversees event marketingSupports marketing campaigns, coordinates activities, assists with event planning
Required SkillsStrategic planning, project management, communication, campaign executionOrganizational skills, communication, basic marketing knowledge
CredentialsBachelor’s degree in marketing, communications, or related field; relevant certificationsBachelor’s degree often preferred; entry-level certifications beneficial
Work EnvironmentFast-paced marketing teams, agency or corporate settingsSupport roles within marketing departments, often in office settings

The Marketing Activation Manager focuses on developing and executing marketing campaigns and activation strategies, often leading projects. In contrast, the Marketing Coordinator provides support, assists with campaign coordination, and handles logistical tasks. Both roles require strong communication skills and marketing knowledge, but the Activation Manager typically has more strategic responsibilities and experience.

More about Marketing Activation Manager jobs

What cities are hiring for Marketing Activation Manager jobs?

Cities with the most Marketing Activation Manager job openings:

What are the most commonly searched types of Marketing Activation jobs?

The most popular types of Marketing Activation jobs are:

What states have the most Marketing Activation Manager jobs?

States with the most job openings for Marketing Activation Manager jobs include:

Marketing Activation Manager jobs near you
Infographic showing various Marketing Activation Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Marketing Activation Manager

Reyes Holdings | Our Culture

Niles, IL • On-site

$99K - $124K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 14 days ago

Reyes Holdings rating

7.8

Company rating: 7.8 out of 10

Based on 18 frontline employees who took The Breakroom Quiz

109th of 443 rated food and drinks producers

Job description

Responsibilities

Join the leading beverage provider, Reyes Coca-Cola Bottling!

  • Benefits: Medical, Dental, Vision, 401K Match, PTO, Education Reimbursement
  • Salary: $99,360 - $124,200 plus annual target bonus

If you enjoy our products, you'll really enjoy being a part of our team!

Position Responsibilities:

  • Lead, coach, and develop Marketing Activation team members, setting clear priorities, performance expectations, development plans, and accountability for results.
  • Lead direct report responsible for special events while also independently executing the core duties of the Market Activation Manager, including planning, coordinating, and delivering market activation programs and event-based initiatives.
  • Translate the strategic pillar event and market activation roadmap into regional plans, identifying initiatives that support commercial, channel, brand, shopper, and customer priorities.
  • Assign work and manage team capacity, timelines, and resources across multiple activation programs to ensure quality execution and delivery against commitments.
  • Establish and continuously improve best-in-class activation processes, tools, routines, and post-program learning practices.
  • Lead collaboration across Commercial, Sales, Shopper Marketing, Brand, Digital, Creative, Special Events, Finance, Legal, Supply Chain, and other cross-functional partners to align objectives and execution requirements.
  • Build productive relationships with external brand partners, agencies, vendors, venues, customers, and community partners and hold them accountable to agreed scope, timing, quality, and deliverables.
  • Develop and implement activation strategies grounded in consumer, customer, product, cultural, and marketplace insights to build demand and market share within the assigned region or geography.
  • Proactively generate and encourage the team to generate creative, multifaceted ideas that engage consumers while supporting commercial priorities and brand objectives.
  • Develop and implement strong commercial strategy plans, executive-ready presentations, and recommendations tailored to different audiences.
  • Define success measures and monitor program performance, execution quality, budget status, and key risks; communicate progress, insights, and corrective actions to leadership and stakeholders.
  • Manage activation budgets, forecasts, purchase requirements, and agency or vendor spend within established controls; identify efficiencies and escalate material changes with urgency.
  • Ensure team and partner execution complies with applicable brand standards, contractual commitments, safety requirements, legal guidance, and company policies.
  • Represent Marketing Activation in planning routines, market visits, customer discussions, and cross-functional business reviews.
  • Other projects or duties as assigned.
Qualifications

Required Education and Experience:

  • Bachelor's Degree with 6 plus years of related experience or High School Diploma/General Education Diploma with 9 plus years of specific experience

Preferred Education and Experience:

  • Master's Degree
Essential Information for Our EmployeesAt the Reyes Family of Businesses, our Total Rewards Strategy prioritizes the holistic well-being of our employees, and our compensation philosophy embraces diverse factors for fair pay decisions, valuing skills, experience, and the needs of our business. Company policy prohibits discrimination and harassment against any applicant or employee based on any status or basis protected by applicable law. In addition, the Company is committed to providing reasonable accommodation to applicants and employees in accordance with applicable law. Please note, if you are an employee in the US moving from one position to another, you may be subject to additional background screening based on the requirements of the new role.Employment Type: FULL_TIME

What Reyes Holdings employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply