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Marketing Activation Manager Jobs (NOW HIRING)

Crayola

Brand Activation Manager

Easton, PA · On-site

Marketing Activation Planning & Execution: * Support the planning and development of annual ... Create and manage activation toolkits that align marketing with sales, global teams, and agency ...

Crayola

Brand Activation Manager

Easton, PA · On-site

Marketing Activation Planning & Execution: * Support the planning and development of annual ... Create and manage activation toolkits that align marketing with sales, global teams, and agency ...

Crayola LLC

Brand Activation Manager

Easton, PA · On-site

Marketing Activation Planning & Execution: * Support the planning and development of annual ... Create and manage activation toolkits that align marketing with sales, global teams, and agency ...

Advantage Solutions

Brand Activation Manager

Austin, TX

$68K - $78K/yr

Brand Activation Manager - Temp 8/5-11/10 Join the world-renowned Anheuser-Busch family, where ... Job Will Remain Open Until Filled The Company is one of North America's leading sales and marketing ...

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Marketing Activation Manager information

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$33K

$83.5K

$145.5K

How much do marketing activation manager jobs pay per year?

As of Jul 17, 2026, the average yearly pay for marketing activation manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Marketing Activation Manager, and why are they important?

To thrive as a Marketing Activation Manager, you need expertise in campaign planning, brand strategy, and project management, often supported by a degree in marketing, business, or a related field. Familiarity with marketing automation platforms, CRM systems, and analytics tools like Google Analytics is typically required. Strong communication, creativity, and stakeholder management skills set standout candidates apart in this role. These skills are essential for executing effective marketing campaigns that drive brand engagement and deliver measurable business results.

What does a Marketing Activation Manager do?

A Marketing Activation Manager is responsible for planning and executing campaigns that bring a brand’s marketing strategies to life, often focusing on engaging consumers and driving sales. Their work includes coordinating events, promotions, partnerships, and digital campaigns to ensure cohesive brand messaging across all channels. They collaborate closely with sales, creative, and product teams to ensure that marketing initiatives are effectively implemented and measured for success. This role requires strong project management, communication, and analytical skills. Ultimately, the goal is to activate the brand in ways that create memorable experiences and measurable business results.

How does a Marketing Activation Manager typically collaborate with sales and product teams to ensure successful campaign rollouts?

A Marketing Activation Manager works closely with sales and product teams to align campaign strategies with business objectives and product features. This collaboration often involves regular meetings to share market insights, coordinate launch timelines, and tailor messaging to specific customer segments. By maintaining open communication channels, the manager ensures that campaigns are both creatively engaging and commercially effective, leading to smoother rollouts and better overall results. This cross-functional teamwork is essential for adapting to market feedback and optimizing campaign performance in real time.

What is the difference between Marketing Activation Manager vs Marketing Coordinator?

AspectMarketing Activation ManagerMarketing Coordinator
ResponsibilitiesDevelops and executes marketing campaigns, manages activation strategies, oversees event marketingSupports marketing campaigns, coordinates activities, assists with event planning
Required SkillsStrategic planning, project management, communication, campaign executionOrganizational skills, communication, basic marketing knowledge
CredentialsBachelor’s degree in marketing, communications, or related field; relevant certificationsBachelor’s degree often preferred; entry-level certifications beneficial
Work EnvironmentFast-paced marketing teams, agency or corporate settingsSupport roles within marketing departments, often in office settings

The Marketing Activation Manager focuses on developing and executing marketing campaigns and activation strategies, often leading projects. In contrast, the Marketing Coordinator provides support, assists with campaign coordination, and handles logistical tasks. Both roles require strong communication skills and marketing knowledge, but the Activation Manager typically has more strategic responsibilities and experience.

What cities are hiring for Marketing Activation Manager jobs? Cities with the most Marketing Activation Manager job openings:
What are the most commonly searched types of Marketing Activation jobs? The most popular types of Marketing Activation jobs are:
What states have the most Marketing Activation Manager jobs? States with the most job openings for Marketing Activation Manager jobs include:
Marketing Activation Manager jobs near you
Infographic showing various Marketing Activation Manager job openings in the United States as of July 2026, with employment types broken down into 83% Full Time, 12% Part Time, 1% Temporary, 3% Contract, and 1% Summer. Highlights an 83% Physical, 5% Hybrid, and 12% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.
Marketing Activation Manager

Marketing Activation Manager

High Bridge Consulting LLC

Atlanta, GA • On-site, Remote

$45 - $48/hr

Full-time

Posted 4 days ago

Job description

Our client is a Fortune 500 financial and payments technology company, and leads the industry in innovation, scale, and service.
They are now looking to add to their team and are looking to hire a "Marketing Activation Manager". This role will be 100% Remote
Job Summary:
  • This role is responsible for enabling the successful activation of marketing campaigns across regions, channels, and business segments. This individual partners closely with Growth Marketing and cross-functional teams to ensure campaigns are clearly defined, aligned, and delivered with consistency and operational excellence.
  • Acting as the central point of coordination across Marketing execution functions, this role ensures that campaign plans are translated into executable actions, with clear timelines, aligned stakeholders, and defined success metrics. This role drives standardization, scalability, and continuous improvement in campaign activation processes, supporting the organization's ability to deliver high-impact marketing programs.
  • With strong leadership and collaboration capabilities, this role influences cross-functional teams, enables execution through structured processes, and supports the evolution of campaign activation best practices across the marketing organization.

Key Responsibilities:
Campaign Planning & Alignment
  • Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
  • Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
  • Validate timelines, dependencies, and readiness across all contributing functions
  • Cross-Functional Coordination
  • Serve as the primary liaison between campaign owners and Marketing Performance functions (Data, Insights, Segmentation, Solution Architecture, Web, Martech)
  • Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
  • Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
  • Campaign Enablement & Readiness
  • Ensure all components required for campaign execution are aligned, including audience readiness, data requirements, tracking, and system dependencies
  • Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
  • Identify risks, gaps, or misalignment early and coordinate resolution across teams

Execution Oversight & Delivery
  • Oversee campaign activation progress across teams, ensuring delivery aligns to defined timelines and objectives
  • Provide visibility into campaign status, risks, and key milestones to stakeholders
  • Support issue resolution and escalation management for campaign-related challenges
  • Standardization & Process Excellence
  • Develop and maintain standardized campaign activation processes, frameworks, and playbooks
  • Drive consistency in campaign intake, planning, and execution across regions and teams
  • Enable scalable execution through reusable templates, workflows, and best practices
  • Performance Coordination & Optimization
  • Coordinate with Insights & Reporting teams to monitor campaign performance
  • Ensure campaign performance data is captured accurately and aligned to measurement frameworks
  • Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Requirements
  • Bachelor's degree in Marketing, Business, or a related field; equivalent experience considered
  • 8-12+ years of experience in marketing operations, campaign management, or cross-functional marketing roles
  • Strong understanding of multi-channel marketing and campaign execution processes
  • Experience working across cross-functional teams in complex, matrixed environments
  • Familiarity with marketing technology ecosystems (CRM, marketing automation, analytics platforms)
  • Excellent communication, organization, and stakeholder management skills
  • Ability to manage multiple initiatives simultaneously with strong attention to detail
  • Strategic mindset with the ability to connect campaign execution to business outcomes

This is a remote position.
Compensation: $45.00 - $48.00 per hour
Who We Are
High Bridge is a bottom-up consulting firm with more than two decades of experience creating innovative solutions for the technology industry.
  • We connect thoughtfully curated talent with reputable employers in our field.
  • We partner with like-minded companies to bolster mutual success and understanding.
  • We deliver results through strategic planning and meticulous project management.

At High Bridge, we believe that success is a measure of results and process, product and person. We are proud to bring integrity and humanity to the work that we do each day. Whether we're interviewing prospective associates, brainstorming with partners, or troubleshooting with vendors, we pledge our commitment to honesty, transparency, and good humor at every junction.
Careers
Are you passionate about technology? Do you believe in no finish lines? Are people and process the heel in your stride? High Bridge Consulting may be the next journey for you.
Here at High Bridge, our island is technology, but our village is human. We value a culture of authenticity, integrity, and creativity. We work smart, not hard, we look forward, not backward, and we love coming to work on Monday.
If you aren't afraid of heights, join us on our bridge.

Apply