Overview Are you a detailoriented marketer who enjoys supporting crosschannel coordination? Support the channel activation team that translates campaign direction into coordinated in-market ...
Overview Are you a detailoriented marketer who enjoys supporting crosschannel coordination? Support the channel activation team that translates campaign direction into coordinated in-market ...
Marketing Activation Specialist
Redlands, CA · On-site
$74K - $131K/yr
Overview Are you a detail-oriented marketer who enjoys supporting cross-channel coordination? Support the channel activation team that translates campaign direction into coordinated in-market ...
Marketing Activation Specialist
Redlands, CA · On-site
$74K - $131K/yr
Overview Are you a detail-oriented marketer who enjoys supporting cross-channel coordination? Support the channel activation team that translates campaign direction into coordinated in-market ...
Marketing Activation Representative
Chicago, IL · On-site
$36K - $46K/yr
We are looking to hire a Marketing Activation Representative to join our team. The marketing team is responsible for how the consumer engages with the brand, heroing our product, and enacting our ...
Marketing Activation Representative
Chicago, IL · On-site
$36K - $46K/yr
We are looking to hire a Marketing Activation Representative to join our team. The marketing team is responsible for how the consumer engages with the brand, heroing our product, and enacting our ...
Marketing Activation Intern
Pittsburgh, PA · On-site
$14.50 - $19.50/hr
Execute Field Marketing Plans * Complete activation setup and clean-up in a timely manner * Manage and execute on-site campaigns, events and promotional programs * Engage and facilitate the branded ...
Marketing Activation Intern
Pittsburgh, PA · On-site
$14.50 - $19.50/hr
Execute Field Marketing Plans * Complete activation setup and clean-up in a timely manner * Manage and execute on-site campaigns, events and promotional programs * Engage and facilitate the branded ...
Marketing Activation Intern
Pittsburgh, PA · On-site
$14.50 - $19.50/hr
Execute Field Marketing Plans * Complete activation setup and clean-up in a timely manner * Manage and execute on-site campaigns, events and promotional programs * Engage and facilitate the branded ...
Marketing Activation Intern
Pittsburgh, PA · On-site
$14.50 - $19.50/hr
Execute Field Marketing Plans * Complete activation setup and clean-up in a timely manner * Manage and execute on-site campaigns, events and promotional programs * Engage and facilitate the branded ...
Sr. Marketing Activation Specialist
Redlands, CA · On-site
$86K - $140K/yr
Overview Are you a performance-minded marketer who enjoys working across creative, channels, and data? In this role, you will own key aspects of cross-channel campaign activations, performance ...
Sr. Marketing Activation Specialist
Redlands, CA · On-site
$86K - $140K/yr
Overview Are you a performance-minded marketer who enjoys working across creative, channels, and data? In this role, you will own key aspects of cross-channel campaign activations, performance ...
Sr. Marketing Activation Specialist
Redlands, CA · On-site
$78K - $97K/yr
Overview Are you a performance-minded marketer who enjoys working across creative, channels, and data? In this role, you will own key aspects of cross-channel campaign activations, performance ...
Sr. Marketing Activation Specialist
Redlands, CA · On-site
$78K - $97K/yr
Overview Are you a performance-minded marketer who enjoys working across creative, channels, and data? In this role, you will own key aspects of cross-channel campaign activations, performance ...
Marketing Activation Representative
$36K - $46K/yr
We are looking to hire a Marketing Activation Representative to join our team. The marketing team is responsible for how the consumer engages with the brand, heroing our product, and enacting our ...
Marketing Activation Representative
$36K - $46K/yr
We are looking to hire a Marketing Activation Representative to join our team. The marketing team is responsible for how the consumer engages with the brand, heroing our product, and enacting our ...
Join Our Team as a Product Manager - Marketing Activation Services We're seeking a Product Manager to lead our Polk Audiences marketing activation services tailored for automotive marketers . You ...
Join Our Team as a Product Manager - Marketing Activation Services We're seeking a Product Manager to lead our Polk Audiences marketing activation services tailored for automotive marketers . You ...
Marketing Activation Planning & Execution: * Support the planning and development of annual marketing activation strategies that drive awareness, engagement, consideration, and conversion for ...
Marketing Activation Planning & Execution: * Support the planning and development of annual marketing activation strategies that drive awareness, engagement, consideration, and conversion for ...
Sr Manager Marketing Activation
Nashville, TN · On-site
$155K - $210K/yr
The Senior Manager of Marketing Activation serves as the strategic marketing partner to designated business units and practice groups, translating business priorities, growth objectives and market ...
Sr Manager Marketing Activation
Nashville, TN · On-site
$155K - $210K/yr
The Senior Manager of Marketing Activation serves as the strategic marketing partner to designated business units and practice groups, translating business priorities, growth objectives and market ...
Brand Activation Manager
Easton, PA · On-site
Marketing Activation Planning & Execution: * Support the planning and development of annual marketing activation strategies that drive awareness, engagement, consideration, and conversion for ...
Brand Activation Manager
Easton, PA · On-site
Marketing Activation Planning & Execution: * Support the planning and development of annual marketing activation strategies that drive awareness, engagement, consideration, and conversion for ...
Sr Manager Marketing Activation
New York, NY · On-site
$155K - $210K/yr
The Senior Manager of Marketing Activation serves as the strategic marketing partner to designated business units and practice groups, translating business priorities, growth objectives and market ...
Sr Manager Marketing Activation
New York, NY · On-site
$155K - $210K/yr
The Senior Manager of Marketing Activation serves as the strategic marketing partner to designated business units and practice groups, translating business priorities, growth objectives and market ...
Sr Manager Marketing Activation
$155K - $210K/yr
The Senior Manager of Marketing Activation serves as the strategic marketing partner to designated business units and practice groups, translating business priorities, growth objectives and market ...
Sr Manager Marketing Activation
$155K - $210K/yr
The Senior Manager of Marketing Activation serves as the strategic marketing partner to designated business units and practice groups, translating business priorities, growth objectives and market ...
Marketing Activation & Execution * Partner with the Sr. Marketing Manager and cross-functional teams to develop and execute commercial marketing plans for assigned brands and categories. * Assist in ...
Marketing Activation & Execution * Partner with the Sr. Marketing Manager and cross-functional teams to develop and execute commercial marketing plans for assigned brands and categories. * Assist in ...
Marketing Activation & Execution * Partner with the Sr. Marketing Manager and cross-functional teams to develop and execute commercial marketing plans for assigned brands and categories. * Assist in ...
Marketing Activation & Execution * Partner with the Sr. Marketing Manager and cross-functional teams to develop and execute commercial marketing plans for assigned brands and categories. * Assist in ...
Marketing Activation Planning & Execution: * Support the planning and development of annual marketing activation strategies that drive awareness, engagement, consideration, and conversion for ...
Marketing Activation Planning & Execution: * Support the planning and development of annual marketing activation strategies that drive awareness, engagement, consideration, and conversion for ...
Marketing Activation & Execution * Partner with the Sr. Marketing Manager and cross-functional teams to develop and execute commercial marketing plans for assigned brands and categories. * Assist in ...
Marketing Activation & Execution * Partner with the Sr. Marketing Manager and cross-functional teams to develop and execute commercial marketing plans for assigned brands and categories. * Assist in ...
Sr Manager Marketing Activation
Los Angeles, CA · On-site
$155K - $210K/yr
The Senior Manager of Marketing Activation serves as the strategic marketing partner to designated business units and practice groups, translating business priorities, growth objectives and market ...
Sr Manager Marketing Activation
Los Angeles, CA · On-site
$155K - $210K/yr
The Senior Manager of Marketing Activation serves as the strategic marketing partner to designated business units and practice groups, translating business priorities, growth objectives and market ...
Sr Manager Marketing Activation
Washington, DC · On-site
$155K - $210K/yr
The Senior Manager of Marketing Activation serves as the strategic marketing partner to designated business units and practice groups, translating business priorities, growth objectives and market ...
Sr Manager Marketing Activation
Washington, DC · On-site
$155K - $210K/yr
The Senior Manager of Marketing Activation serves as the strategic marketing partner to designated business units and practice groups, translating business priorities, growth objectives and market ...
Marketing Activation information
See salary details
$2.3K - $2.7K
7% of jobs
$2.7K - $3.1K
3% of jobs
$3.1K - $3.5K
4% of jobs
$3.5K - $3.9K
1% of jobs
$3.9K - $4.3K
2% of jobs
$4.4K is the 25th percentile. Wages below this are outliers.
$4.3K - $4.7K
24% of jobs
$4.7K - $5.1K
1% of jobs
The median wage is $5.2K / yr.
$5.1K - $5.6K
32% of jobs
$5.6K - $6K
3% of jobs
$6K - $6.4K
14% of jobs
$6.4K - $6.8K
7% of jobs
$2.3K
$4.9K
$6.8K
How much do marketing activation jobs pay per month?
What are the key skills and qualifications needed to thrive in the marketing activation position, and why are they important?
To thrive in Marketing Activation, you need a strong understanding of brand strategy, campaign execution, and consumer behavior, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms, digital marketing tools, event management software, and analytics systems is commonly expected. Outstanding project management, communication, and collaboration skills help you effectively coordinate with internal teams and external partners. These abilities are essential for driving impactful marketing initiatives that enhance brand engagement and deliver measurable results.
What is a marketing activation?
A Marketing Activation job involves executing campaigns and strategies to engage consumers and drive brand awareness, sales, or loyalty. Professionals in this role work on promotional initiatives, events, sponsorships, and digital marketing efforts to bring a brand’s message to life. They collaborate with cross-functional teams to ensure campaigns align with business goals and resonate with target audiences. Effective marketing activation requires creativity, data analysis, and strong project management skills to optimize impact and engagement.
What are the typical daily responsibilities of a marketing activation professional?
A Marketing Activation professional typically plans and executes promotional campaigns, coordinates with creative and sales teams, and manages events or in-store activations to drive customer engagement. Their day may include briefing agencies, tracking campaign performance using analytics tools, overseeing logistics, and collaborating across departments to ensure alignment with brand goals. They also analyze consumer responses to optimize ongoing and future activities and manage timelines to ensure deliverables are met. This fast-paced role requires strong organizational skills, adaptability, and attention to detail to ensure every activation is both on-brand and effective.

Esri rating
9.6
Based on 14 frontline employees who took The Breakroom Quiz
8th of 242 rated software companies
Job description
Overview
Are you a detailoriented marketer who enjoys supporting crosschannel coordination? Support the channel activation team that translates campaign direction into coordinated in-market engagement across advertising and email. In this role, you'll work crossfunctionally to support effective activation between advertising and email, helping implement sequencing and prioritization decisions and providing reporting and analysis that informs activation choices. You'll collaborate closely with advertising and email specialists, creative partners, and marketing analytics to ensure activation decisions are aligned and executed effectively. Through inmarket monitoring and performance insight, you'll help surface engagement patterns, highlight areas for potential optimization, and support continuous improvement across marketing at Esri.
Responsibilities
- Implement cross-channel sequencing and prioritization decisions defined by advertising and email strategists to enable consistent in-market execution.
- Assist strategists in aligning activation decisions across channels. Partner with advertising and email strategists to ensure execution timing and activation adjustments remain coordinated across campaigns.
- Produce performance reporting to inform activation decisionmaking. Develop regular advertising and email campaign performance reports, including supporting analysis, to enable strategist review and datainformed activation decisions
- Monitor inmarket engagement patterns to identify optimization opportunities. Track engagement signals across channels and proactively flag when channel roles, timing, or sequencing may require adjustment
- Research emerging activation opportunities and surface crosschannel insights. Evaluate emerging channels, partners, and activation technologies by gathering benchmarks and inputs, and share crosschannel engagement observations that inform experimentation, inmarket optimization, and future activation planning.
Requirements
- 3+ years of experience in digital marketing, campaign activation, or performancedriven marketing roles
- Experience supporting advertising, email, or integrated digital campaigns
- Ability to produce performance reports and conduct basic analysis to support activation and optimization decisions
- Experience collaborating with strategists, creatives, analytics partners, and crossfunctional stakeholders
- Strong written and verbal communication skills, with the ability to clearly summarize findings and observations
- Bachelor's degree in marketing, communications, business, or a related field
- Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Master's degree in marketing, communications, business, or a related field
- Experience supporting crosschannel campaign coordination in a B2B marketing environment
- Familiarity with campaign performance reporting, dashboards, or marketing analytics tools
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About ESRI
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Our passion for improving quality of life through geography is at the heart of everything we do. Esri's geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.
Industry
Scientific research and development services
Company size
1,001 - 5,000 Employees
Headquarters location
Redlands, CA, US
Year founded
1969