Gameday responsibilities include managing staff, activation setup, entertaining clients and ... Event planning and execution for partner-sponsored events or meetings. * Work with NFL sponsorship ...
Gameday responsibilities include managing staff, activation setup, entertaining clients and ... Event planning and execution for partner-sponsored events or meetings. * Work with NFL sponsorship ...
... repeatable activation playbooks. This role also serves as the LSHC Center's primary point of ... Partner with the Center Director in developing research center strategy and execution plans
... repeatable activation playbooks. This role also serves as the LSHC Center's primary point of ... Partner with the Center Director in developing research center strategy and execution plans
... repeatable activation playbooks. This role also serves as the LSHC Center's primary point of ... Partner with the Center Director in developing research center strategy and execution plans
... repeatable activation playbooks. This role also serves as the LSHC Center's primary point of ... Partner with the Center Director in developing research center strategy and execution plans
... repeatable activation playbooks. This role also serves as the LSHC Center's primary point of ... Partner with the Center Director in developing research center strategy and execution plans
... repeatable activation playbooks. This role also serves as the LSHC Center's primary point of ... Partner with the Center Director in developing research center strategy and execution plans
Audience Strategy Manager
Lansing, MI · On-site
Translate audience strategies into executable activation plans across email, paid media, web ... Partner with channel owners to ensure audience consistency across platforms. * Define audience ...
Audience Strategy Manager
Lansing, MI · On-site
Translate audience strategies into executable activation plans across email, paid media, web ... Partner with channel owners to ensure audience consistency across platforms. * Define audience ...
Capital Project Manager
Ann Arbor, MI · On-site
Manage a Facilities Planning, Design, Activation Team. Represent Facilities Planning and ... partners, and end users. Prepares reports, presentations, correspondence, meeting minutes, and ...
Capital Project Manager
Ann Arbor, MI · On-site
Manage a Facilities Planning, Design, Activation Team. Represent Facilities Planning and ... partners, and end users. Prepares reports, presentations, correspondence, meeting minutes, and ...
Affiliate, Influencer & Creator Manager
Traverse City, MI · On-site
$80K - $110K/yr
Manage the full lifecycle of top-tier affiliates, influencer, and creator partnerships - discovery, outreach, negotiation, onboarding, activation, and renewal. * Serve as the primary relationship ...
Affiliate, Influencer & Creator Manager
Traverse City, MI · On-site
$80K - $110K/yr
Manage the full lifecycle of top-tier affiliates, influencer, and creator partnerships - discovery, outreach, negotiation, onboarding, activation, and renewal. * Serve as the primary relationship ...
Manage the full lifecycle of top-tier affiliates, influencer, and creator partnerships - discovery, outreach, negotiation, onboarding, activation, and renewal. * Serve as the primary relationship ...
Manage the full lifecycle of top-tier affiliates, influencer, and creator partnerships - discovery, outreach, negotiation, onboarding, activation, and renewal. * Serve as the primary relationship ...
Manager, Lincoln Experiential
Detroit, MI · On-site
$112K - $115K/yr
... activation, and live events * Experience leading agency teams and/or collaborating with agency teams * Demonstrated experience in contract negotiation, partnership management, and vendor relations.
Manager, Lincoln Experiential
Detroit, MI · On-site
$112K - $115K/yr
... activation, and live events * Experience leading agency teams and/or collaborating with agency teams * Demonstrated experience in contract negotiation, partnership management, and vendor relations.
Category Manager - Apparel
Detroit, MI · On-site
... Partner with Category Marketing to design culturally authentic activations • Experiment with new approaches and iterate quickly based on performance and feedback • Work closely with Account and ...
Category Manager - Apparel
Detroit, MI · On-site
... Partner with Category Marketing to design culturally authentic activations • Experiment with new approaches and iterate quickly based on performance and feedback • Work closely with Account and ...
Category Manager - Sneakers
Detroit, MI · On-site
... Partner with Category Marketing to design culturally authentic activations • Experiment with new approaches and iterate quickly based on performance and feedback • Work closely with Account ...
Category Manager - Sneakers
Detroit, MI · On-site
... Partner with Category Marketing to design culturally authentic activations • Experiment with new approaches and iterate quickly based on performance and feedback • Work closely with Account ...
Senior Product Manager, Demand Activation
Southfield, MI · On-site
$115K - $152K/yr
Creates deep partnerships and trust through transparency and inspires partners to collaborate and win together. Embraces change and guides others in managing the impact of change. Requirements:
Senior Product Manager, Demand Activation
Southfield, MI · On-site
$115K - $152K/yr
Creates deep partnerships and trust through transparency and inspires partners to collaborate and win together. Embraces change and guides others in managing the impact of change. Requirements:
... partners * Support brand activations, auto shows, and experiential events to ensure seamless ... Oversee CRM campaign strategy and performance (e.g., monthly GTM cadence) * Manage and approve ...
... partners * Support brand activations, auto shows, and experiential events to ensure seamless ... Oversee CRM campaign strategy and performance (e.g., monthly GTM cadence) * Manage and approve ...
Manager, Lincoln Experiential
Detroit, MI · Hybrid
$115K - $218K/yr
... activation, and live events * Experience leading agency teams and/or collaborating with agency teams * Demonstrated experience in contract negotiation, partnership management, and vendor relations.
Manager, Lincoln Experiential
Detroit, MI · Hybrid
$115K - $218K/yr
... activation, and live events * Experience leading agency teams and/or collaborating with agency teams * Demonstrated experience in contract negotiation, partnership management, and vendor relations.
Senior Product Manager, Marketing Platforms
$118K - $156K/yr
Align teams on priorities, dependencies, risks, and tradeoffs across campaign delivery, audience management, segmentation, activation, and journey orchestration use cases. * Partner closely with ...
Senior Product Manager, Marketing Platforms
$118K - $156K/yr
Align teams on priorities, dependencies, risks, and tradeoffs across campaign delivery, audience management, segmentation, activation, and journey orchestration use cases. * Partner closely with ...
Senior Dealer Success Manager
Detroit, MI · On-site
$110K - $135K/yr
Own a portfolio of dealership partners and drive full activation, sustained utilization, and ... Manage Performance: Track key metrics including appointments, utilization, and growth, and hold ...
Senior Dealer Success Manager
Detroit, MI · On-site
$110K - $135K/yr
Own a portfolio of dealership partners and drive full activation, sustained utilization, and ... Manage Performance: Track key metrics including appointments, utilization, and growth, and hold ...
Senior Product Manager, Marketing Platforms
Warren, MI · On-site
$113K - $148K/yr
Align teams on priorities, dependencies, risks, and tradeoffs across campaign delivery, audience management, segmentation, activation, and journey orchestration use cases. * Partner closely with ...
Senior Product Manager, Marketing Platforms
Warren, MI · On-site
$113K - $148K/yr
Align teams on priorities, dependencies, risks, and tradeoffs across campaign delivery, audience management, segmentation, activation, and journey orchestration use cases. * Partner closely with ...
The Strategic Licensed Partnership Manager is a pivotal new role dedicated to expanding Ford ... Lead the negotiation and contract flow of these complex licensing agreements (4-6 activations ...
The Strategic Licensed Partnership Manager is a pivotal new role dedicated to expanding Ford ... Lead the negotiation and contract flow of these complex licensing agreements (4-6 activations ...
Sports Betting Event Activations Associate
Detroit, MI · On-site
$16 - $20/hr
... partner with. How Signup Expert Works: We connect top-tier brands with trained, motivated brand ... Associate Programs - We source, train, and manage brand representatives who deliver real, trackable ...
Sports Betting Event Activations Associate
Detroit, MI · On-site
$16 - $20/hr
... partner with. How Signup Expert Works: We connect top-tier brands with trained, motivated brand ... Associate Programs - We source, train, and manage brand representatives who deliver real, trackable ...
Senior Marketing Technology Specialist
Ann Arbor, MI · On-site
$76K - $94K/yr
While agency partners support campaign production at scale, this role ensures campaigns are set up ... General Responsibilities (60%) Campaign Activation & Orchestration * Build and execute campaigns in ...
Senior Marketing Technology Specialist
Ann Arbor, MI · On-site
$76K - $94K/yr
While agency partners support campaign production at scale, this role ensures campaigns are set up ... General Responsibilities (60%) Campaign Activation & Orchestration * Build and execute campaigns in ...
Manager Partnership Activation information
See Michigan salary details
$26.6K - $32K
9% of jobs
$36.7K is the 25th percentile. Wages below this are outliers.
$32K - $37.4K
18% of jobs
$37.4K - $42.9K
6% of jobs
$42.9K - $48.3K
8% of jobs
The median wage is $50.8K / yr.
$48.3K - $53.7K
17% of jobs
$53.7K - $59.2K
16% of jobs
$59.3K is the 75th percentile. Wages above this are outliers.
$59.2K - $64.6K
8% of jobs
$64.6K - $70K
4% of jobs
$70K - $75.4K
5% of jobs
$75.4K - $80.9K
5% of jobs
$80.9K - $86.3K
2% of jobs
$26.6K
$52.2K
$86.3K
How much do manager partnership activation jobs pay per year?
What are the typical daily responsibilities of a manager partnership activation?
As a Manager Partnership Activation, your daily responsibilities often include coordinating and executing partnership campaigns, ensuring all deliverables are met, and acting as the primary point of contact between your company and its partners. You'll work closely with marketing, sales, and creative teams to develop activation plans, track performance metrics, and resolve any issues that arise during the campaign lifecycle. Regular communication with partners is essential to align on goals and maximize the value of collaborations. This role can be fast-paced and requires strong multitasking and organizational skills to successfully manage multiple projects simultaneously.
What is a manager partnership activation?
A Manager of Partnership Activation is responsible for overseeing and optimizing relationships with corporate sponsors or partners to ensure they receive the full value of their agreements. This role includes executing sponsorship deliverables, coordinating marketing campaigns, and enhancing brand visibility for partners. They collaborate with internal teams such as sales, marketing, and events to activate sponsorship assets effectively. Additionally, they track performance metrics and provide reports to measure the success of partnership initiatives. Strong organizational, communication, and relationship management skills are essential for success in this role.
What are the key skills and qualifications needed to thrive in a manager partnership activation role, and why are they important?
To thrive as a Manager Partnership Activation, you need a solid background in partnership management, marketing strategy, and project coordination, often supported by a bachelor’s degree in business, marketing, or a related field. Familiarity with CRM platforms, project management tools, and digital marketing analytics software is typically expected. Exceptional communication, creativity, and relationship-building skills help professionals excel in crafting and executing partnership initiatives. These capabilities are crucial for delivering successful activations that drive business results and foster lasting partner relationships.

Full-time
Re-posted yesterday
Job description
The Detroit Lions are building something special and we want the right person in the room when it matters most. We're looking for a Senior Director of Corporate Partnership Sales to lead the charge in growing our corporate partnerships portfolio. This isn't just a sales role - it's a chance to shape the commercial future of one of the NFL's most storied franchises.
You'll drive the full sales cycle: identifying prospects, crafting compelling pitches, and closing deals that bring in new revenue while deepening relationships with existing partners. Working cross-functionally, you'll build creative assets and programs backed by data, clearly demonstrating the values of a Lions partnership to sponsors, advertisers, and corporate allies.
ESSENTIAL FUNCTIONS:
- Responsible for creating, developing, and selling fully integrated partnerships with local, regional, and national clients/markets and establishing effective pursuit strategies to secure partnerships.
- Identify and collaboratively assess partnership opportunities while establishing new client relationships utilizing various sales strategies, including research, cold calls, site visits, and outside sales calls.
- Initiate contracts and develop mutually beneficial strategic relationships with partners to drive additional revenue generation.
- Manage the sustained development and management of partner relationships with a focus on plans which accomplish strategic objectives and a measurable return on investment.
- Work with internal departments to develop and execute programs that support partnership elements.
- Execute meetings, calls, and presentations with high-level corporate executives.
NONESSENTIAL FUNCTIONS:
- Participant of Integrated Sales & Marketing committee to enhance asset ideation and contribution from concept to deployment.
- Work in conjunction with Business Strategy & Analytics, Marketing, and all critical departments to develop presentations that include measurable elements
- Research prospect brands and their competitors to identify opportunities and solution-based programs.
- Create and manage high-value, fully-integrated advertising and sponsorship packages that are in line with the partner's marketing objectives.
- Participate in the development, ideation, evolution, implementation, and fulfillment of service and activation platform.
- Sell NFL Corporate Sponsors and work with NFL Business Development colleagues to maximize partner investment levels.
- Fiscal responsibility with departmental budget expenses
- Develop, write and present corporate sponsorship sales proposals to key clients.
- In coordination with the Executive Director of Corporate Partnership, create new sales collateral or modify existing collateral as required for both the Detroit Lions and Ford Field.
- Work cross-departmentally to develop new sellable marketing, community, NFL initiatives and digital platforms our sales team can use to monetize business opportunities.
- Manage client programs as they relate to billing/accounting, promotions/marketing, ticket office, broadcasting, community outreach, etc.
- Collaboration with Executive Director of Corporate Partnership with the identification of prospective opportunities
- Maintain weekly reports for personal sale pipeline, revenue achievements, and prospecting
- Incorporate appropriate market research into sponsorship proposals and sales presentations.
- Utilize NFL SABR data to maximize category opportunities for the Detroit Lions.
- Effectively communicate client expectations and contractual obligations to appropriate internal departments.
- Work as a team with partnership service coordinators to provide excellent customer service and to ensure fulfillment of client deliverables with account base.
- Work in partnership with assigned partnership marketing team to form 1:1 team responsible for revenue generation consistent with expectations for new business, renewals and contracted accounts.
- Ability to develop strong, long-term relationships with both clients and co-workers.
- Business aptitude to understand and manage client needs and organizational goals to create unique and innovative revenue generating programs.
- Gameday responsibilities include managing staff, activation setup, entertaining clients and fulfilling sponsorship contract obligations.
- Conducts business during non-traditional hours, taking advantage of opportunities to interact with clients and prospects during games, events and away game trips.
- Event planning and execution for partner-sponsored events or meetings.
- Work with NFL sponsorship colleagues to grow and develop partnerships.
QUALIFICATIONS:
- Bachelor's degree with emphasis in Business, Communications, Marketing, or Management required.
- Minimum seven (7) years of sponsorship sales experience with a major league professional sports team or high-profile entertainment entity.
- Experience leading and coaching a team of sales professionals in a competitive environment.
- Exceptional organizational skills with the ability to handle multiple assignments in a fast-paced environment.
- Strong verbal and written communication skills with proven interpersonal aptitude.
- Ability to exercise sound business judgment and generate effective solutions quickly.
- Strong working knowledge of MS Office suite (Word, Excel, Outlook, PowerPoint).
- Willingness to travel and work flexible hours including some weekends and evenings.
About Detroit Lions
Sourced by ZipRecruiter
Industry
Spectator sports
Company size
51 - 200 Employees
Headquarters location
Allen Park, MI, US
Year founded
1929