Some experience in campaign management within an automated CRM Solution software environment, ideally with Responsys/Oracle * Creative and conceptual customer-centric thinking. * Game - changer ...
Some experience in campaign management within an automated CRM Solution software environment, ideally with Responsys/Oracle * Creative and conceptual customer-centric thinking. * Game - changer ...
... Oracle Marketing (e.g. Eloqua, Responsys, Unity, etc.), and/or Salesforce Marketing Cloud ... Strong organizational skills and experience managing project-based sales * Exceptional written and ...
... Oracle Marketing (e.g. Eloqua, Responsys, Unity, etc.), and/or Salesforce Marketing Cloud ... Strong organizational skills and experience managing project-based sales * Exceptional written and ...
Manager Oracle Responsys information
What are the key skills and qualifications needed to thrive as a Manager Oracle Responsys, and why are they important?
To excel as a Manager Oracle Responsys, you need expertise in email marketing, campaign management, and data analytics, often backed by a degree in marketing or a related field. Familiarity with Oracle Responsys platform, automation tools, CRM systems, and relevant certifications like Oracle Marketing Cloud are highly valuable. Exceptional leadership, project management, and communication skills help in leading teams and collaborating with stakeholders. These competencies are crucial for driving effective marketing strategies, optimizing campaign performance, and ensuring seamless execution of multi-channel marketing initiatives.
How does a Manager Oracle Responsys typically collaborate with marketing and IT teams to execute successful campaigns?
A Manager Oracle Responsys plays a key role in bridging the gap between marketing and IT teams. They work closely with marketers to understand campaign goals, audience segmentation, and creative requirements, while also collaborating with IT to ensure seamless integration of data sources and platform functionalities. This often involves translating business needs into technical requirements, overseeing campaign setup, monitoring deliverability, and troubleshooting issues. Regular coordination meetings and cross-functional communication are essential to ensure timely campaign launches and optimal results.
What does a Manager Oracle Responsys do?
A Manager Oracle Responsys oversees the implementation and optimization of marketing campaigns using Oracle Responsys, a cloud-based marketing automation platform. Their responsibilities include managing teams that design, execute, and analyze multi-channel campaigns (email, SMS, push notifications), ensuring best practices are followed, and aligning strategies with business goals. They often collaborate with marketing, IT, and data teams to drive customer engagement and maximize campaign performance. Additionally, they stay updated on new features and updates within the Oracle Responsys platform to leverage its capabilities effectively.
What is the difference between Manager Oracle Responsys vs Email Marketing Manager?
| Aspect | Manager Oracle Responsys | Email Marketing Manager |
|---|---|---|
| Required Credentials | Experience with Oracle Responsys platform, marketing automation certifications | Experience with email marketing tools, certifications like HubSpot, Mailchimp |
| Work Environment | Marketing teams utilizing Oracle Responsys for campaign automation | Marketing teams managing email campaigns across various platforms |
| Employer & Industry Usage | Companies using Oracle Responsys for large-scale marketing automation | Organizations across industries focusing on email marketing strategies |
The Manager Oracle Responsys role focuses on managing marketing automation campaigns using Oracle Responsys platform, requiring specific platform expertise. In contrast, the Email Marketing Manager oversees broader email campaigns, often using multiple tools. Both roles involve marketing strategy, but the Manager Oracle Responsys is more specialized in Oracle's platform, while the Email Marketing Manager has a wider toolset and campaign scope.
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Job description
Company Description
Fortune 500 company that connects people and businesses around the globe by providing fast, reliable and convenient ways to move money.
Job Description
What this role offers:
- Design compelling print, digital, and interactive marketing materials (including copy writing) for various media for both B2C and B2B audiences
- Think creatively to produce innovative ideas and concepts based on existing brand guidelines or clients objectives
- Manage multiple projects at any given time, in global markets. Manage projects End-to-End
- Leverage creative agency (BarBarShop) to deliver customer communications
- Analyse results and learnings to engage customers, boost customer retention and increase share of wallet across channels and products
- Coordinate and implement customer events, call center and other
Typical day:
- Multiple marketing projects at 1 time (at least 3-5) - anywhere from email to sign, creative for retail, poster, header card - anything is possible
- Managing project start to end
What this role offers:
- Design compelling print, digital, and interactive marketing materials (including copy writing) for various media for both B2C and B2B audiences
- Think creatively to produce innovative ideas and concepts based on existing brand guidelines or clients objectives
- Manage multiple projects at any given time, in global markets. Manage projects End-to-End
- Leverage creative agency (BarBarShop) to deliver customer communications
- Analyse results and learnings to engage customers, boost customer retention and increase share of wallet across channels and products
- Coordinate and implement customer events, call centre and other
Typical day:
- Multiple marketing projects at 1 time (at least 3-5) - anywhere from email to sign, creative for retail, poster, header card - anything is possible
- Managing project start to end
Qualifications
What we are looking for:
- Strong Multi channel, Digital and Social customer communication skills
- Advanced project management skill set and proven ability to manage multiple complex priorities and projects.
- Experience in managing the design process end-to-end
- Some experience in campaign management within an automated CRM Solution software environment, ideally with Responsys/Oracle
- Creative and conceptual customer-centric thinking.
- Game - changer approach, taking measured risk to lead change.
- Results oriented, Driven, Self-starter type individual
- Multicultural with experience from international environment
- Used to working in complex matrix structures
- Willing to manage flexible working hours US/Europe/ME and FE time zones
- Excellent communication skills
- University Degree in relevant field of study.
- 2-5 years of similar experience
- Excellent Excel and Power Point skills.
- Strong oral and written communications skills
- Willingness to travel
Top qualifications:
- Campaign management experience - 3+ years of experience
- Must have the ability to design, print, digital and interactive marketing materials, ideally will include copy writing experience - 3-5 yrs experience
- Ability to be self-starter - go getter, willing to take the initiative to get it done - are you able to drive change/game changer (provide example of when you drove change/game changer)
- Ability to analyze results and learnings; to engage the customer (B2B or B2C); drive attention and share - improve transactions and revenue
- Multi-cultural or global experience from an international environment is nice to have (clients outside of US, agencies outside of US)
- Team player who works well with a highly engaged team
Additional Information
Michelle Theresia Stigler
National Talent Advisor, TrueBridge Resources a North Highland Company.
415-692-1568