... Oracle Eloqua/Responsys) * 5+ years in digital marketing strategy, content marketing, or customer ... Deep knowledge of marketing automation, campaign management, and CX platform capabilities * System ...
... Oracle Eloqua/Responsys) * 5+ years in digital marketing strategy, content marketing, or customer ... Deep knowledge of marketing automation, campaign management, and CX platform capabilities * System ...
Marketing Technologist
Washington, DC · On-site
$82K - $184K/yr
... Oracle Eloqua/Responsys) * 5+ years in digital marketing strategy, content marketing, or customer ... Deep knowledge of marketing automation, campaign management, and CX platform capabilities * System ...
Marketing Technologist
Washington, DC · On-site
$82K - $184K/yr
... Oracle Eloqua/Responsys) * 5+ years in digital marketing strategy, content marketing, or customer ... Deep knowledge of marketing automation, campaign management, and CX platform capabilities * System ...
... Oracle Eloqua/Responsys) * 5+ years in digital marketing strategy, content marketing, or customer ... Deep knowledge of marketing automation, campaign management, and CX platform capabilities * System ...
... Oracle Eloqua/Responsys) * 5+ years in digital marketing strategy, content marketing, or customer ... Deep knowledge of marketing automation, campaign management, and CX platform capabilities * System ...
Manager Oracle Responsys information
What is the difference between Manager Oracle Responsys vs Email Marketing Manager?
| Aspect | Manager Oracle Responsys | Email Marketing Manager |
|---|---|---|
| Required Credentials | Experience with Oracle Responsys platform, marketing automation certifications | Experience with email marketing tools, certifications like HubSpot, Mailchimp |
| Work Environment | Marketing teams utilizing Oracle Responsys for campaign automation | Marketing teams managing email campaigns across various platforms |
| Employer & Industry Usage | Companies using Oracle Responsys for large-scale marketing automation | Organizations across industries focusing on email marketing strategies |
The Manager Oracle Responsys role focuses on managing marketing automation campaigns using Oracle Responsys platform, requiring specific platform expertise. In contrast, the Email Marketing Manager oversees broader email campaigns, often using multiple tools. Both roles involve marketing strategy, but the Manager Oracle Responsys is more specialized in Oracle's platform, while the Email Marketing Manager has a wider toolset and campaign scope.
What does a Manager Oracle Responsys do?
A Manager Oracle Responsys oversees the implementation and optimization of marketing campaigns using Oracle Responsys, a cloud-based marketing automation platform. Their responsibilities include managing teams that design, execute, and analyze multi-channel campaigns (email, SMS, push notifications), ensuring best practices are followed, and aligning strategies with business goals. They often collaborate with marketing, IT, and data teams to drive customer engagement and maximize campaign performance. Additionally, they stay updated on new features and updates within the Oracle Responsys platform to leverage its capabilities effectively.
How does a Manager Oracle Responsys typically collaborate with marketing and IT teams to execute successful campaigns?
A Manager Oracle Responsys plays a key role in bridging the gap between marketing and IT teams. They work closely with marketers to understand campaign goals, audience segmentation, and creative requirements, while also collaborating with IT to ensure seamless integration of data sources and platform functionalities. This often involves translating business needs into technical requirements, overseeing campaign setup, monitoring deliverability, and troubleshooting issues. Regular coordination meetings and cross-functional communication are essential to ensure timely campaign launches and optimal results.
What are the key skills and qualifications needed to thrive as a Manager Oracle Responsys, and why are they important?
To excel as a Manager Oracle Responsys, you need expertise in email marketing, campaign management, and data analytics, often backed by a degree in marketing or a related field. Familiarity with Oracle Responsys platform, automation tools, CRM systems, and relevant certifications like Oracle Marketing Cloud are highly valuable. Exceptional leadership, project management, and communication skills help in leading teams and collaborating with stakeholders. These competencies are crucial for driving effective marketing strategies, optimizing campaign performance, and ensuring seamless execution of multi-channel marketing initiatives.
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What are popular job titles related to Manager Oracle Responsys jobs in Washington? For Manager Oracle Responsys jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Manager Oracle Responsys jobs in Washington look for? The top searched job categories for Manager Oracle Responsys jobs in Washington are:
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Accenture Federal Services rating
8.4
Based on 19 frontline employees who took The Breakroom Quiz
59th of 487 rated business services
Job description
As a Marketing Technologist at Accenture Song, you'll bridge marketing strategy and technology to modernize federal agency marketing operations. You'll architect and optimize MarTech ecosystems that drive mission impact-from citizen engagement platforms to recruitment campaigns-while ensuring compliance, security, and operational excellence.
Your role spans three critical areas:
- Platform Strategy & Integration: Design and implement enterprise marketing technology stacks (Salesforce, Adobe Experience Cloud, Oracle) that integrate with federal systems and data sources
- AI-Driven Optimization: Leverage marketing analytics and emerging AI capabilities to deliver data-driven insights, automate workflows, and optimize campaign performance
- Transformation Leadership: Establish MarTech governance frameworks, drive adoption of customer experience technologies, and guide agencies through digital marketing modernization
You'll work with cross-functional teams-including creative, media, data, and federal clients-to evaluate emerging technologies, implement best practices, and ensure marketing operations remain innovative, compliant, and mission-focused.
Here's what you need:
- Bachelor's degree required
- 5+ years of hands-on experience with enterprise marketing platforms (Adobe Experience Cloud, Salesforce Marketing Cloud/Pardot, Oracle Eloqua/Responsys)
- 5+ years in digital marketing strategy, content marketing, or customer experience design
- 3+ years collaborating with media planning, creative production, and cross-functional delivery teams
- Experience with retail/eCommerce marketing
- Platform Expertise: Deep knowledge of marketing automation, campaign management, and CX platform capabilities
- System Architecture: Understanding of API integrations, data flows, and how MarTech platforms connect with CRM, analytics, and content management systems
- Marketing Analytics: Proven ability to translate data and insights into strategic recommendations and campaign optimizations
- AI & Emerging Tech: Familiarity with AI-powered marketing tools (predictive analytics, personalization engines, generative content)
Bonus points if you have:
- Federal/Public Sector Experience: Understanding of federal procurement, compliance requirements (FISMA, FedRAMP), or public sector marketing challenges
- Clearance: Active security clearance or ability to obtain one
- Certifications: Salesforce, Adobe, or other MarTech platform certifications
- Emerging Technology Evaluation: Experience piloting, testing, and implementing new MarTech solutions (e.g., CDP platforms, marketing data lakes, AI assistants)
- Change Management: Experience driving user adoption, training programs, or organizational change in large enterprises
What Accenture Federal Services employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Accenture Federal Services
Sourced by ZipRecruiter
Industry
It services
Company size
10,000+ Employees
Headquarters location
Arlington, VA, US
Year founded
1989