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Manager Gtm Strategy Jobs in Silver Spring, MD (NOW HIRING)

Appian Corporation

Principal GTM Strategist

Mclean, VA · On-site

Bachelor's degree in Marketing, Corporate Communications, Business Strategy, Product Management, or ... Experience designing joint GTM narratives, co-branded assets, or partner campaigns with global ...

AvePoint

Revenue Operations GTM Engineer

Arlington, VA

$80K - $108K/yr

Maximize revenue impact from CRM data and workflows * Reduce human-dependent workflows * Reduce latency between signal action in the revenue funnel * Operationalize GTM strategy through automation ...

AvePoint

Revenue Operations GTM Engineer

Arlington, VA · On-site

$80K - $108K/yr

Maximize revenue impact from CRM data and workflows * Reduce human-dependent workflows * Reduce latency between signal → action in the revenue funnel * Operationalize GTM strategy through ...

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All JobsGtm Strategy JobsManager Gtm Strategy JobsManager Gtm Strategy Jobs in Silver Spring, MD

Manager Gtm Strategy information

See Silver Spring, MD salary details

$57.4K

$128.9K

$224.8K

How much do manager gtm strategy jobs pay per year?

As of Jul 26, 2026, the average yearly pay for manager gtm strategy in Silver Spring, MD is $128,869.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,000.00 and $162,800.00 per year, depending on experience, location, and employer.

What is the difference between Manager Gtm Strategy vs Product Manager?

AspectManager Gtm StrategyProduct Manager
Primary FocusGo-to-market planning and executionProduct development and lifecycle management
Skills & CertificationsMarketing, sales, strategic planningProduct management, UX, technical knowledge
Work EnvironmentMarketing, sales teams, cross-functional collaborationEngineering, design, customer research
Industry UsageCommon in SaaS, tech, and consumer goodsPrevalent in tech, software, hardware

The Manager Gtm Strategy focuses on developing and executing go-to-market plans to drive product adoption and revenue, working closely with sales and marketing teams. In contrast, a Product Manager oversees the product lifecycle, from conception to launch, ensuring the product meets customer needs. While both roles require strategic thinking and cross-functional collaboration, their core responsibilities differ significantly, with Gtm Strategy emphasizing market entry and growth, and Product Management focusing on product development and user experience.

What are the key skills and qualifications needed to thrive as a Manager GTM (Go-to-Market) Strategy, and why are they important?

To thrive as a Manager GTM Strategy, you need a solid background in business strategy, market analysis, and project management, often supported by a degree in business, marketing, or a related field. Familiarity with CRM tools like Salesforce, data analytics platforms such as Tableau, and experience with product launch frameworks are typically required. Strong leadership, cross-functional collaboration, and communication skills set outstanding candidates apart in this role. These competencies are crucial for effectively designing and executing GTM plans that align with business objectives and drive market success.

How does a Manager GTM Strategy typically collaborate with cross-functional teams to drive successful product launches?

A Manager GTM (Go-To-Market) Strategy works closely with teams across product, marketing, sales, and customer success to ensure a cohesive approach to product launches. They facilitate alignment by organizing regular meetings, sharing strategic insights, and coordinating launch timelines and deliverables. This role often acts as a bridge, translating high-level business objectives into actionable plans for each department, and ensuring that all stakeholders are informed and engaged throughout the process. Strong communication and project management skills are crucial for navigating competing priorities and achieving unified launch goals.

What are Manager GTM Strategy roles?

A Manager GTM (Go-To-Market) Strategy is responsible for developing and executing plans that help a company successfully launch products or services into the market. They analyze market trends, collaborate with cross-functional teams like product, sales, and marketing, and create strategies to maximize product adoption and revenue. Their role is pivotal in ensuring that new offerings reach target customers effectively and achieve business goals. GTM Strategy Managers often use data-driven insights to adjust plans and optimize performance post-launch.
What job categories do people searching Manager Gtm Strategy jobs in Silver Spring, MD look for? The top searched job categories for Manager Gtm Strategy jobs in Silver Spring, MD are:
What cities near Silver Spring, MD are hiring for Manager Gtm Strategy jobs? Cities near Silver Spring, MD with the most Manager Gtm Strategy job openings:
Manager Gtm Strategy jobs near you
Infographic showing various Manager Gtm Strategy job openings in Silver Spring, MD as of July 2026, with employment types broken down into 27% As Needed, 66% Full Time, 4% Part Time, 2% Contract, and 1% Summer. Highlights an 73% Physical, 4% Hybrid, and 23% Remote job distribution, with an average salary of $128,869 per year, or $62 per hour.

HPE Networking GTM Strategy and Planning Manager

Hewlett Packard Enterprise Development LP

Washington, DC • Remote

$113K - $156K/yr

Full-time

Posted 2 days ago

Job description

HPE Networking GTM Strategy and Planning ManagerThis role has been designated as 'Remote/Teleworker', which means you will primarily work from home.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world.Our culture thrives onfinding new and better ways to accelerate what's next.We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs.We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you.Open up opportunities with HPE.

Job Description:

The Sales and Go to Market Strategy, Planning and Integration Lead - Networkingis responsible to drive Sales integration, GTM vision/strategy, and execution of HPE Aruba Networking along with elements of HPE Global sales.
Expectation to roll up sleeves and work with senior sales leaders/executives globally to solve complex GTM problems through deep data analyses and in partnership with multiple cross-functional organizations. MBA and Consulting background highly desired but not a requirement if experienced in GTM strategy/planning.

Responsibilities:

  • Develops recommendation from complex data and business analyses and formulates them into business plans.
  • Drives the construction of highly innovative statistical and financial models to analyze new aspects of business performance.
  • Establishes the metrics required to measure business performance, and recommends the go-forward strategy to address performance gaps.
  • Leads highly complex, time- sensitive market research projects and identifies compelling trends and opportunities for business leaders.
  • Staffs and manages cross- functional teams across the entire span of business planning activities.
  • Drives all aspects of priority projects and makes final team decisions.
  • Develop business plans and proactively identify new opportunities as partners with client business leaders.
  • Develops and drives comprehensive business plan recommendations, based on analysis, emerging trends, and experience.
  • Identifies or develops cutting- edge analytical tools, models, and methods for making key business decisions.
  • Counsels business leaders, recommends approaches for executing high-level strategies and develops creative solutions

Education and Experience Required:

  • 5+ years of experience in sales or go to market strategy planning and execution.
  • Bachelor's degree is required, advanced degree preferred
  • Previous experience supporting a tech based company is preferred
  • Ability to influence cross functional teams

Knowledge and Skills:

  • Extensive knowledge of research methodology for the most challenging business issues.
  • Excellent analytical thinking, technical analysis, and data manipulation skills.
  • Ability to leverage new analytical techniques to develop creative approaches and insights.
  • Extensive knowledge of how to analyze business problems using Excel, Access, statistical analysis, and financial modeling.
  • Superior business acumen and technical knowledge within area of responsibility.
  • Excellent verbal and written communication skills, including negotiation and influence skills.
  • Excellent project management skills, including leading large, cross-functional initiatives that impact the organization.
  • Strong relationship management skills, including partnering and consulting.
  • Strong leadership skills, including team-building, conflict resolution, and management.
  • Ability to lead multiple, large, time sensitive projects or work streams.
  • Ability to identify emerging trends from market and industry data, and make clear and compelling business planning recommendations.

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have - whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let's Stay Connected:

Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.

#unitedstates

Job:

Business Planning

Job Level:

Master"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
- United States of America: Annual Salary USD 126,000 - 239,000 in Colorado // 135,500 - 258,500 in Massachusetts // 135,500 - 275,000 in California & New York // 119,500 - 275,000 in all other states
The listed salary range reflects base salary. Variable incentives may also be offered."

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

The estimated job application period closure is August 3 2026; this timeline is provided for transparency and internal planning purposes.

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

Recruitment Fraud Alert

We have become aware of an increase in fraudulent recruitment activities in which individuals impersonate our company or authorized recruitment agencies to offer fake employment opportunities. These scams may occur through false websites, emails, social media, or chat-based applications and often aim to obtain personal information or money. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge a candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. We also never request personal information such as back account details, Social Security numbers, or national IDs via social media or chat applications.

All legitimate job opportunities will come through official company channels, and candidates are responsible for verifying the credentials of any third party claiming to represent the company. Any reliance on fraudulent communication is at the individual's own risk, and HPE disclaims legal liability for any resulting damages. If you suspect recruitment fraud, do not share personal information or make any payments and report the incident to your local authorities immediately.

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