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Manager Gtm Strategy Jobs in Silver Spring, MD (NOW HIRING)

Appian Corporation

Principal GTM Strategist

Mclean, VA · On-site

Bachelor's degree in Marketing, Corporate Communications, Business Strategy, Product Management, or ... Experience designing joint GTM narratives, co-branded assets, or partner campaigns with global ...

AvePoint

Revenue Operations GTM Engineer

Arlington, VA

$80K - $108K/yr

Maximize revenue impact from CRM data and workflows * Reduce human-dependent workflows * Reduce latency between signal action in the revenue funnel * Operationalize GTM strategy through automation ...

AvePoint

Revenue Operations GTM Engineer

Arlington, VA · On-site

$80K - $108K/yr

Maximize revenue impact from CRM data and workflows * Reduce human-dependent workflows * Reduce latency between signal → action in the revenue funnel * Operationalize GTM strategy through ...

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All JobsGtm Strategy JobsManager Gtm Strategy JobsManager Gtm Strategy Jobs in Silver Spring, MD

Manager Gtm Strategy information

See Silver Spring, MD salary details

$57.4K

$128.9K

$224.8K

How much do manager gtm strategy jobs pay per year?

As of Jul 21, 2026, the average yearly pay for manager gtm strategy in Silver Spring, MD is $128,869.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,000.00 and $162,800.00 per year, depending on experience, location, and employer.

What is the difference between Manager Gtm Strategy vs Product Manager?

AspectManager Gtm StrategyProduct Manager
Primary FocusGo-to-market planning and executionProduct development and lifecycle management
Skills & CertificationsMarketing, sales, strategic planningProduct management, UX, technical knowledge
Work EnvironmentMarketing, sales teams, cross-functional collaborationEngineering, design, customer research
Industry UsageCommon in SaaS, tech, and consumer goodsPrevalent in tech, software, hardware

The Manager Gtm Strategy focuses on developing and executing go-to-market plans to drive product adoption and revenue, working closely with sales and marketing teams. In contrast, a Product Manager oversees the product lifecycle, from conception to launch, ensuring the product meets customer needs. While both roles require strategic thinking and cross-functional collaboration, their core responsibilities differ significantly, with Gtm Strategy emphasizing market entry and growth, and Product Management focusing on product development and user experience.

What are the key skills and qualifications needed to thrive as a Manager GTM (Go-to-Market) Strategy, and why are they important?

To thrive as a Manager GTM Strategy, you need a solid background in business strategy, market analysis, and project management, often supported by a degree in business, marketing, or a related field. Familiarity with CRM tools like Salesforce, data analytics platforms such as Tableau, and experience with product launch frameworks are typically required. Strong leadership, cross-functional collaboration, and communication skills set outstanding candidates apart in this role. These competencies are crucial for effectively designing and executing GTM plans that align with business objectives and drive market success.

How does a Manager GTM Strategy typically collaborate with cross-functional teams to drive successful product launches?

A Manager GTM (Go-To-Market) Strategy works closely with teams across product, marketing, sales, and customer success to ensure a cohesive approach to product launches. They facilitate alignment by organizing regular meetings, sharing strategic insights, and coordinating launch timelines and deliverables. This role often acts as a bridge, translating high-level business objectives into actionable plans for each department, and ensuring that all stakeholders are informed and engaged throughout the process. Strong communication and project management skills are crucial for navigating competing priorities and achieving unified launch goals.

What are Manager GTM Strategy roles?

A Manager GTM (Go-To-Market) Strategy is responsible for developing and executing plans that help a company successfully launch products or services into the market. They analyze market trends, collaborate with cross-functional teams like product, sales, and marketing, and create strategies to maximize product adoption and revenue. Their role is pivotal in ensuring that new offerings reach target customers effectively and achieve business goals. GTM Strategy Managers often use data-driven insights to adjust plans and optimize performance post-launch.
What job categories do people searching Manager Gtm Strategy jobs in Silver Spring, MD look for? The top searched job categories for Manager Gtm Strategy jobs in Silver Spring, MD are:
What cities near Silver Spring, MD are hiring for Manager Gtm Strategy jobs? Cities near Silver Spring, MD with the most Manager Gtm Strategy job openings:
Manager Gtm Strategy jobs near you
Principal GTM Strategist

Principal GTM Strategist

Appian Corporation

Mclean, VA

Other

Posted 21 days ago

Job description

Appian is seeking a Principal GTM Strategist to help define, shape, and scale Appian's market narrative around AI automation. This senior individual contributor role will sit alongside Appian's Product Marketing and Solutions Marketing organization and focus on executive narrative development, macro thought leadership, AI-powered messaging systems, and localized go-to-market activation.

his role will translate complex product, market, and technology concepts into clear, business-outcome-focused narratives that differentiate Appian in the market. The ideal candidate is a strategic thinker, strong writer, and cross-functional orchestrator who can partner with executives, Product, Marketing, Sales, Partners, and Communications teams to turn market insight into compelling narratives, scalable GTM programs, and measurable business impact.

In this role, you will:

  • Partner with senior leadership, product executives, and cross-functional stakeholders to shape Appian's macro market narratives and AI automation point of view.
  • Translate complex technical capabilities, including AI-assisted development and AI automation, into compelling business-outcome narratives for executive audiences.
  • Own the end-to-end lifecycle of Appian's messaging AI notebooks, including maintenance, optimization, accuracy, relevance, and adoption.
  • Use AI-powered research tools, market data, and traditional research methods to uncover buyer friction points, economic shifts, industry trends, and competitive insights.
  • Partner with Corporate Communications and PR teams to fuel media outreach, analyst conversations, influencer engagement, and external thought leadership.
  • Collaborate with strategic partners, global systems integrators, and ISVs to develop co-branded ecosystem narratives and joint GTM messaging.
  • Embed Appian narratives into partner-led channels, including external events, advisory boards, partner toolkits, and digital platforms.
  • Convert macro thought leadership themes into scalable GTM toolkits for Sales, Field Marketing, Regional Demand Generation, and Sales Development teams.
  • Build localized campaign guidance, narrative guides, and enablement materials that help teams break into new logos, accelerate stalled pipeline, and elevate deal value.
  • Orchestrate internal collaboration across Product Management, Sales Engineering, Professional Services, Partners, Marketing, and Sales to create unified market-facing value propositions.
  • Operationalize generative AI workflows and content automation tools to prototype, scale, and deliver high-quality assets across channels and buyer journey stages.
  • Mine Salesforce, Marketo, BI platforms, and other operational systems to understand campaign performance, pipeline movement, buyer intent, and messaging effectiveness.
  • Partner with Marketing Operations to build dashboards that measure the impact of thought leadership, narrative programs, and GTM campaigns on demand generation and sales progression.

Success in this role will be measured by:

  • Strength, clarity, and adoption of Appian's AI automation market narrative.
  • Effectiveness of executive thought leadership, external messaging, and market-facing content.
  • Adoption, usage, and quality of Appian's messaging AI notebooks and related AI-enabled systems.
  • Impact of narrative programs on top-of-funnel demand, pipeline progression, and sales enablement.
  • Quality and scalability of GTM toolkits used by Sales, Field Marketing, Regional Marketing, and Partner teams.
  • Strength of cross-functional alignment across Product, Marketing, Sales, Communications, Partners, and Services.
  • Effectiveness of partner and ecosystem narratives across GSI, ISV, and strategic partner channels.
  • Ability to turn market insights, buyer friction, and competitive intelligence into actionable messaging and GTM programs.

Qualifications:

  • 10-15+ years of progressive experience in corporate narrative strategy, macro content marketing, B2B product marketing, solutions marketing, GTM strategy, or related enterprise technology roles.
  • Proven experience partnering with executive leadership and C-suite stakeholders to refine strategic messaging, shape thought leadership, and co-author high-visibility content.
  • Strong ability to translate complex technology capabilities into business value propositions for executive and enterprise buyer audiences.
  • Hands-on fluency with modern AI tools for market research, message development, content creation, workflow automation, and post-campaign analysis.
  • Demonstrated experience developing narratives and GTM programs around enterprise technology, SaaS, automation, AI, cloud, or digital transformation.
  • Experience designing scalable GTM toolkits, field enablement assets, sales narratives, and campaign frameworks.
  • Strong understanding of how Sales, Marketing, Product, Communications, and Partner teams work together to activate messaging in market.
  • Experience using Salesforce, Marketo, BI platforms, or related tools to analyze pipeline performance, campaign effectiveness, and buyer engagement.
  • Excellent written, verbal, and presentation skills, with the ability to simplify complexity without losing strategic depth.
  • Strong executive presence, intellectual curiosity, and the ability to influence without direct authority.
  • Bachelor's degree in Marketing, Corporate Communications, Business Strategy, Product Management, or a related field, or equivalent practical experience.

Preferred Qualifications:

  • Experience building thought leadership programs around AI, automation, process transformation, or enterprise software.
  • Experience working closely with Product Marketing, Solutions Marketing, Corporate Communications, Analyst Relations, or Sales Enablement teams.
  • Experience designing joint GTM narratives, co-branded assets, or partner campaigns with global systems integrators, ISVs, or strategic alliance partners.
  • Experience creating messaging systems, AI notebooks, content engines, or scalable knowledge-management tools.
  • Strong understanding of enterprise buying committees, Fortune 500 executive audiences, and complex B2B sales motions.
  • Experience building dashboards or reporting frameworks to measure the impact of content, thought leadership, or GTM programs.
  • Ability to operate as both a strategic thinker and hands-on orchestrator, moving seamlessly from market thesis to execution.

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