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Manager Gtm Strategy Jobs in Silver Spring, MD (NOW HIRING)

Product management or product strategy background, with curiosity about applying product depth to GTM strategy and market creation. * Experience building executive-level thought leadership and ...

Product management or product strategy background, with curiosity about applying product depth to GTM strategy and market creation. * Experience building executive-level thought leadership and ...

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Manager Gtm Strategy information

See Silver Spring, MD salary details

$57.4K

$128.9K

$224.8K

How much do manager gtm strategy jobs pay per year?

As of Aug 28, 2026, the average yearly pay for manager gtm strategy in Silver Spring, MD is $128,869.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,000.00 and $162,800.00 per year, depending on experience, location, and employer.

What is a manager GTM strategy?

A Manager GTM (Go-To-Market) Strategy is responsible for developing and executing plans that help a company successfully launch products or services into the market. They analyze market trends, collaborate with cross-functional teams like product, sales, and marketing, and create strategies to maximize product adoption and revenue. Their role is pivotal in ensuring that new offerings reach target customers effectively and achieve business goals. GTM Strategy Managers often use data-driven insights to adjust plans and optimize performance post-launch.

What are the key skills and qualifications needed to thrive as a manager GTM strategy?

To thrive as a Manager GTM Strategy, you need a solid background in business strategy, market analysis, and project management, often supported by a degree in business, marketing, or a related field. Familiarity with CRM tools like Salesforce, data analytics platforms such as Tableau, and experience with product launch frameworks are typically required. Strong leadership, cross-functional collaboration, and communication skills set outstanding candidates apart in this role. These competencies are crucial for effectively designing and executing GTM plans that align with business objectives and drive market success.

How does a manager GTM strategy typically collaborate with cross-functional teams to drive successful product launches?

A Manager GTM (Go-To-Market) Strategy works closely with teams across product, marketing, sales, and customer success to ensure a cohesive approach to product launches. They facilitate alignment by organizing regular meetings, sharing strategic insights, and coordinating launch timelines and deliverables. This role often acts as a bridge, translating high-level business objectives into actionable plans for each department, and ensuring that all stakeholders are informed and engaged throughout the process. Strong communication and project management skills are crucial for navigating competing priorities and achieving unified launch goals.

What is the difference between Manager Gtm Strategy vs Product Manager?

AspectManager Gtm StrategyProduct Manager
Primary FocusGo-to-market planning and executionProduct development and lifecycle management
Skills & CertificationsMarketing, sales, strategic planningProduct management, UX, technical knowledge
Work EnvironmentMarketing, sales teams, cross-functional collaborationEngineering, design, customer research
Industry UsageCommon in SaaS, tech, and consumer goodsPrevalent in tech, software, hardware

The Manager Gtm Strategy focuses on developing and executing go-to-market plans to drive product adoption and revenue, working closely with sales and marketing teams. In contrast, a Product Manager oversees the product lifecycle, from conception to launch, ensuring the product meets customer needs. While both roles require strategic thinking and cross-functional collaboration, their core responsibilities differ significantly, with Gtm Strategy emphasizing market entry and growth, and Product Management focusing on product development and user experience.

What job categories do people searching Manager Gtm Strategy jobs in Silver Spring, MD look for?

The top searched job categories for Manager Gtm Strategy jobs in Silver Spring, MD are:

What cities near Silver Spring, MD are hiring for Manager Gtm Strategy jobs?

Cities near Silver Spring, MD with the most Manager Gtm Strategy job openings:

Infographic showing various Manager Gtm Strategy job openings in Silver Spring, MD as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $128,869 per year, or $62 per hour.

Senior Director, Product Marketing

Cisco

Arlington, VA • On-site

$284K - $390K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago


Cisco Systems rating

8.0

Company rating: 8.0 out of 10

Based on 42 frontline employees who took The Breakroom Quiz

60th of 159 rated electronics manufacturers


Job description

The application window is expected to close on: 09/03/2026

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

Senior Director, Product Marketing Meet the Team

Cisco is seeking a visionary, high-impact Senior Marketing Leader for growth strategy to lead product marketing and go-to-market strategy. This is a high-impact leadership role at the intersection of product strategy, market creation, customer outcomes, and revenue growth to ensure our products are positioned to win in a rapidly evolving market. You'll shape and accelerate cutting-edge artificial intelligence solutions that redefine how Cisco delivers networking security outcomes for our customers. As a key orchestrator, you'll collaborate closely with Product Management, Sales, Engineering, and Marketing to identify complex challenges, build breakthrough solutions, and showcase our AI leadership to set new industry standards. We're a dynamic, fast-paced team at the forefront of the AI revolution, where success requires the ability to navigate multiple AI initiatives, drive clarity amid ambiguity, and inspire cross-functional teams to unlock the full potential of AI.

Your Impact

You will lead a senior product marketing team and partner deeply across Cisco Infrastructure, Security, Networking, Product Management, Sales, and executive leadership to lead the global product marketing and GTM strategy for secure networking motions. Operating as a strategic connector between product innovation and commercial execution, you will translate Cisco capabilities into differentiated market narratives, high-confidence field activation, and measurable growth. By defining Cisco's Infrastructure and security messaging, driving major market moments, and building scalable enablement systems, you will shape the market conversation around redefining the network for the agentic enterprise. Your success will be measured by your ability to connect roadmap innovation to customer outcomes, build pipeline and bookings impact, and lead a high-performing team that delivers with consistency and measurable business impact.

Minimum Qualifications
  • Bachelors + 17 years of related experience, Masters + 14 years of related experience, or PhD + 10 years of related experience, or equivalent related work experience. Also requires experience managing managers.

  • 12+ years of experience across product marketing, product management, technical marketing, product strategy, sales engineering, or GTM leadership in enterprise technology.

  • 5+ years of people management experience leading product marketing, product, technical, or GTM teams.

  • 5+ years of experience leading GTM strategy for sophisticated enterprise products, platforms, or portfolios.

Preferred Qualifications
  • Demonstrated experience applying AI and machine learning concepts, networking fundamentals, and identity and infrastructure principles to drive new product introduction, release, and customer and market analysis.

  • Experience in networking, cybersecurity, secure access, cloud security, identity, observability, or AI-related infrastructure/security markets.

  • Product management or product strategy background, with curiosity about applying product depth to GTM strategy and market creation.

  • Experience building executive-level thought leadership and differentiated category narratives.

  • Experience operating in a global, matrixed organization and influencing product, sales, marketing, partner, analyst, and executive collaborators.

  • Strong eye for business, including experience with pipeline, bookings, win/loss, attach, adoption, competitive, and customer engagement metrics.

Why Cisco?

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and/or Canada:The starting salary range posted for this position is $284,700.00 to $390,900.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:

  • 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

  • 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

  • Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees

  • Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

  • 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours ofunused sick timecarried forwardfrom one calendar yearto the next

  • Additional paid time away may be requested to deal with critical or emergency issues for family members

  • Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:

  • .75% of incentive target for each 1% of revenue attainment up to 50% of quota;

  • 1.5% of incentive target for each 1% of attainment between 50% and 75%;

  • 1% of incentive target for each 1% of attainment between 75% and 100%; and

  • Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area:

$284,700.00 - $449,500.00

Non-Metro New York state & Washington state:

$272,000.00 - $398,000.00

* For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.


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About Cisco Systems

Sourced by ZipRecruiter

Cisco Systems, a global tech titan based in San Jose, CA, US, operates in the information technology and services industry. Founded in 1984, the company was derived from a project between two computer scientists from Stanford University. They aimed to connect different networks of computer systems at the university, resulting in the first multi-protocol router, and subsequently, the birth of Cisco. As an industry-leading manufacturer of networking hardware and telecommunications equipment, Cisco's product and services range includes routers, switches, firewall devices, and telecommunication technology. The company's mission, "to shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners," is a testament to its pursuit of technology-forward innovation and customer satisfaction.

Industry

Computer and computer peripheral equipment and software wholesalers

Company size

10,000+ Employees

Headquarters location

San Jose, CA, US

Year founded

1984

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