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Local Marketing Manager Jobs (NOW HIRING)

Primrose School

Field Marketing Manager

Dallas, TX · On-site

WHAT YOU WILL DO As the Field Marketing Manager , you will serve as the primary local marketing partner for a regional portfolio of Primrose Schools franchise school locations. You will work directly ...

Costa Vida

Local Marketing Specialist

Pleasant Grove, UT · On-site +1

$55K - $70K/yr

None The Local Marketing Specialist at Cost Vida will play a crucial role in the execution of ... Manage timelines, resources, and deliverables to ensure successful campaign execution. * Help ...

Costa Vida

Local Marketing Specialist

Pleasant Grove, UT · On-site

$55K - $70K/yr

None The Local Marketing Specialist at Cost Vida will play a crucial role in the execution of ... Manage timelines, resources, and deliverables to ensure successful campaign execution. * Help ...

SpeedPro

Marketing Manager

Centennial, CO · On-site

$80K - $85K/yr

Strong knowledge of brand management, local marketing, lead generation, customer acquisition, and analytics. * Experience managing agencies, vendors, and cross-functional initiatives. * Ability to ...

True Spec Golf

Marketing Manager

Scottsdale, AZ · On-site

Manage local marketing efforts with 30+ course and facility partners * Lead planning and execution of marketing campaigns and initiatives * Own national and local email content calendar * Coordinate ...

True Spec Golf

Marketing Manager

Scottsdale, AZ · On-site

Manage local marketing efforts with 30+ course and facility partners * Lead planning and execution of marketing campaigns and initiatives * Own national and local email content calendar * Coordinate ...

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Local Marketing Manager information

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$33K

$83.5K

$145.5K

How much do local marketing manager jobs pay per year?

As of Jun 20, 2026, the average yearly pay for local marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Local Marketing Manager, and why are they important?

To thrive as a Local Marketing Manager, you need expertise in market analysis, campaign development, and a solid understanding of local consumer behavior, often supported by a degree in marketing or a related field. Familiarity with digital marketing tools, CRM systems, and analytics platforms is typically required, along with certifications like Google Analytics or HubSpot. Strong communication, creativity, and relationship-building skills help distinguish top performers in this role. These skills ensure effective targeting, successful campaign execution, and the ability to adapt marketing strategies to local markets for optimal business growth.

How does a Local Marketing Manager typically collaborate with sales and product teams to achieve business goals?

A Local Marketing Manager works closely with sales and product teams to align marketing initiatives with regional sales objectives and product launches. This collaboration often involves regular meetings to share insights on local market trends, customer feedback, and promotional opportunities. By coordinating targeted campaigns, sharing performance data, and adapting strategies based on frontline input, Local Marketing Managers ensure that marketing efforts directly support sales targets and product adoption. This cross-functional teamwork is essential for driving local market success and achieving broader business goals.

What is the difference between Local Marketing Manager vs Digital Marketing Specialist?

AspectLocal Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in local advertisingMarketing or digital marketing degree, certifications in SEO, SEM
Work EnvironmentLocal businesses, retail stores, community eventsOnline platforms, agencies, corporate offices
Employer & IndustryRetail, hospitality, local service providersTech companies, e-commerce, marketing agencies
Search & Comparison IntentUnderstanding local marketing roles, responsibilitiesDigital marketing strategies, skills comparison

The Local Marketing Manager focuses on promoting businesses within specific geographic areas through local advertising, events, and community engagement. In contrast, a Digital Marketing Specialist concentrates on online marketing channels like SEO, social media, and paid ads. While both roles require marketing knowledge, the Local Marketing Manager emphasizes local outreach, whereas the Digital Marketing Specialist specializes in digital strategies across platforms.

What does a Local Marketing Manager do?

A Local Marketing Manager is responsible for developing and implementing marketing strategies tailored to a specific geographic area or community. Their main goal is to increase brand awareness, customer engagement, and sales within their local market. They often collaborate with local businesses, coordinate events, manage local advertising campaigns, and analyze market trends to ensure marketing efforts are effective. Additionally, they may adapt national or global marketing strategies to fit the unique needs and preferences of their local audience.
What cities are hiring for Local Marketing Manager jobs? Cities with the most Local Marketing Manager job openings:
What are the most commonly searched types of Marketing Manager jobs? The most popular types of Marketing Manager jobs are:
What states have the most Local Marketing Manager jobs? States with the most job openings for Local Marketing Manager jobs include:
Infographic showing various Local Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 71% Full Time, 28% Part Time, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.
Field Marketing Manager

Field Marketing Manager

Primrose School

Dallas, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago

Primrose Schools rating

5.5

Company rating: 5.5 out of 10

Based on 466 frontline employees who took The Breakroom Quiz

15th of 21 rated private schools and tutoring

Job description

Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off

FIELD MARKETING MANAGER
WHAT A DIFFERENCE
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.
We believe who YOU are is as important as what you know We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.
WHAT YOU WILL DO
As the Field Marketing Manager, you will serve as the primary local marketing partner for a regional portfolio of Primrose Schools franchise school locations. You will work directly with Franchise Owners to build effective annual marketing plans, make smart use of their required local marketing investment, and execute programs that drive enrollment growth in their communities. In this role, you will blend marketing expertise, relationship management, and accountability to ensure Franchise Owners have the guidance, tools, and support needed to grow their schools while maintaining brand standards. This role reports to the Senior Manager, Field Marketing.
Franchisee Advisory & Plan Management
  • Support a regional portfolio of franchise schools as the primary day-to-day local marketing resource and trusted advisor.
  • Consult Franchise Owners on how to allocate their local marketing investment across digital, social media, community events, local advertising, public relations, referral generation, and grassroots outreach.
  • Review and approve annual and ongoing local marketing plans, ensuring strategies are market-appropriate, channel-effective, and aligned with brand expectations.
  • Monitor marketing spend pacing across assigned schools and proactively address underinvestment or off-track activity before compliance issues arise.
  • Deliver seasonal recommendations, campaign toolkits, and educational resources that keep Franchise Owners informed, engaged, and positioned for success throughout the year.

Brand Compliance & Channel Quality
  • Ensure local marketing activity across the assigned portfolio meets brand standards, franchise agreement requirements, and established marketing guidelines.
  • Review Franchise Owner-submitted creative assets, vendor selections, and event plans prior to launch, providing timely and constructive feedback.
  • Identify and escalate recurring concerns, brand misuse, or compliance risks to leadership and cross-functional partners in accordance with established processes.
  • Maintain accurate approval records, plan documentation, and compliance tracking in partnership with internal operations and support teams.

Franchise Owner Relationship Management
  • Build strong, trusted relationships with Franchise Owners by becoming a proactive marketing partner they rely on for guidance and support.
  • Conduct regular touchpoints through calls, virtual meetings, and periodic in-market visits to strengthen engagement and drive results.
  • Respond to Franchise Owner questions and requests with urgency and professionalism, engaging subject matter experts when specialized support is needed.
  • Partner with Franchise Business Consultant to drive school performance and address business needs.
  • Gather and share field feedback, local market insights, and successful practices with the broader marketing team to improve programs and resources systemwide.

WHO WE ARE LOOKING FOR
  • 8+ years of marketing experience, ideally in local marketing, field marketing, franchising, or a multi-location business environment.
  • Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy.
  • Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners.
  • Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations.
  • Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines.
  • Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes.
  • Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships.
  • Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events.
  • Bachelor's degree in Marketing, Communications, Business, or a related field.

WHAT YOU WILL GET
  • Commission or bonuses based on personal and company performance
  • 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
  • Full-time team members are eligible for health, dental and vision insurance
  • 401k with company matching up to 3.5% and company provided life insuranc
  • Employee Assistance Program

Flexible work from home options available.
At our headquarters, which we call the Support Center, and in regional support roles throughout the country, we seek to build teams of individuals who establish trusted relationships, demonstrate accountability, have a service mindset, and exhibit agility and curiosity.
We are proud to have a team bringing thought leadership and guidance through marketing, operations, education, information technology, real estate, franchise development, finance, accounting, legal, franchise administration and human resources.

What Primrose Schools employees say

Pay

Benefits

Hours and flexibility

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About Primrose Schools

Sourced by ZipRecruiter

The Rigley Primrose Schools are accredited private preschools that provides a premier educational child care experience. We partner with parents to help children build the right foundation for future learning and life, and offer an environment that helps children have fun while nurturing Active Minds, Healthy Bodies and Happy Hearts®.

Industry

Education, education programs administration and elementary and secondary schools

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

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