ZipRecruiter

Log In

1

Local Marketing Manager Jobs (NOW HIRING)

Location3 Media

Local Marketing Manager

$65K - $75K/yr

Local Marketing Manager Remote (U.S. only) Position Summary The Local Marketing Manager is the primary account owner and strategic point of contact for assigned enterprise brands and their LOCALACT ...

Mr.Handyman

Local Marketing Manager

Frederick, MD · On-site

Marketing Manager Wanted! Are you a wizard with words, a curator of killer content, and a master of ... Manage PPC campaigns and Local Services Ads like a pro * Review and analyze metrics-turn data into ...

Mr. Handyman

Local Marketing Manager

Frederick, MD · On-site

Marketing Manager Wanted! Are you a wizard with words, a curator of killer content, and a master of ... Manage PPC campaigns and Local Services Ads like a pro * Review and analyze metrics-turn data into ...

Compass

Marketing Manager

Hingham, MA

$99K - $110K/yr

You will be responsible for managing the local marketing team while working closely with the New England Marketing team and Compass corporate marketing department to develop, oversee, and execute a ...

Compass

Marketing Manager

Osterville, MA

$99K - $110K/yr

You will be responsible for managing the local marketing team while working closely with the New England Marketing team and Compass corporate marketing department to develop, oversee, and execute a ...

Compass

Marketing Manager

Boston, MA

$99K - $110K/yr

You will be responsible for managing the local marketing team while working closely with the New England Marketing team and Compass corporate marketing department to develop, oversee, and execute a ...

Compass

Marketing Manager

Boston, MA · On-site

$99K - $110K/yr

You will be responsible for managing the local marketing team while working closely with the New England Marketing team and Compass corporate marketing department to develop, oversee, and execute a ...

Compass

Marketing Manager

Hingham, MA · On-site

$99K - $110K/yr

You will be responsible for managing the local marketing team while working closely with the New England Marketing team and Compass corporate marketing department to develop, oversee, and execute a ...

Compass

Marketing Manager

Barnstable, MA · On-site

$99K - $110K/yr

You will be responsible for managing the local marketing team while working closely with the New England Marketing team and Compass corporate marketing department to develop, oversee, and execute a ...

next page

Showing results 1-20

All JobsLocal Marketing Manager Jobs

Local Marketing Manager information

See salary details

$33K

$83.5K

$145.5K

How much do local marketing manager jobs pay per year?

As of Jun 20, 2026, the average yearly pay for local marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Local Marketing Manager, and why are they important?

To thrive as a Local Marketing Manager, you need expertise in market analysis, campaign development, and a solid understanding of local consumer behavior, often supported by a degree in marketing or a related field. Familiarity with digital marketing tools, CRM systems, and analytics platforms is typically required, along with certifications like Google Analytics or HubSpot. Strong communication, creativity, and relationship-building skills help distinguish top performers in this role. These skills ensure effective targeting, successful campaign execution, and the ability to adapt marketing strategies to local markets for optimal business growth.

How does a Local Marketing Manager typically collaborate with sales and product teams to achieve business goals?

A Local Marketing Manager works closely with sales and product teams to align marketing initiatives with regional sales objectives and product launches. This collaboration often involves regular meetings to share insights on local market trends, customer feedback, and promotional opportunities. By coordinating targeted campaigns, sharing performance data, and adapting strategies based on frontline input, Local Marketing Managers ensure that marketing efforts directly support sales targets and product adoption. This cross-functional teamwork is essential for driving local market success and achieving broader business goals.

What is the difference between Local Marketing Manager vs Digital Marketing Specialist?

AspectLocal Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in local advertisingMarketing or digital marketing degree, certifications in SEO, SEM
Work EnvironmentLocal businesses, retail stores, community eventsOnline platforms, agencies, corporate offices
Employer & IndustryRetail, hospitality, local service providersTech companies, e-commerce, marketing agencies
Search & Comparison IntentUnderstanding local marketing roles, responsibilitiesDigital marketing strategies, skills comparison

The Local Marketing Manager focuses on promoting businesses within specific geographic areas through local advertising, events, and community engagement. In contrast, a Digital Marketing Specialist concentrates on online marketing channels like SEO, social media, and paid ads. While both roles require marketing knowledge, the Local Marketing Manager emphasizes local outreach, whereas the Digital Marketing Specialist specializes in digital strategies across platforms.

What does a Local Marketing Manager do?

A Local Marketing Manager is responsible for developing and implementing marketing strategies tailored to a specific geographic area or community. Their main goal is to increase brand awareness, customer engagement, and sales within their local market. They often collaborate with local businesses, coordinate events, manage local advertising campaigns, and analyze market trends to ensure marketing efforts are effective. Additionally, they may adapt national or global marketing strategies to fit the unique needs and preferences of their local audience.
What cities are hiring for Local Marketing Manager jobs? Cities with the most Local Marketing Manager job openings:
What are the most commonly searched types of Marketing Manager jobs? The most popular types of Marketing Manager jobs are:
What states have the most Local Marketing Manager jobs? States with the most job openings for Local Marketing Manager jobs include:
Infographic showing various Local Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 71% Full Time, 28% Part Time, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Local Marketing Manager

Location3 Media

Remote

$65K - $75K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted yesterday

Job description

Local Marketing Manager
Remote (U.S. only)
Position Summary
The Local Marketing Manager is the primary account owner and strategic point of contact for assigned enterprise brands and their LOCALACT users nationwide. This role serves as a strategic advisor and performance partner to franchisees, focused on improving unit-level marketing performance and helping local business owners build sustainable, profitable businesses aligned to brand and system goals. This is a phone-intensive role requiring high-volume client interaction through scheduled performance calls, proactive outreach, and strategic planning conversations until capacity is reached. Local Marketing Managers combine marketing performance analysis, business coaching, and account ownership to translate enterprise strategy into effective local execution. As the primary voice of LOCALACT for assigned accounts, Local Marketing Managers deliver clear, actionable recommendations that connect national initiatives to local results. They own account health, guide franchisees through performance opportunities and challenges, and determine when to involve Local Marketing Coordinators or escalate to a Client Services Manager.
Expected Salary - Base salary of $65,000 - $75,000 annually depending on experience. Additionally, our incentive plan provides the opportunity to earn even more.
What You'll Do
  • Serve as the primary Local Marketing Manager and point of contact for assigned enterprise client teams and their franchisees.
  • Act as a strategic advisor and performance partner to franchise owners, helping them understand results and take clear, prioritized action.
  • Carry the highest call volume for assigned accounts until capacity is reached.
  • Lead recurring coaching and performance calls focused on local marketing results, execution quality, and growth opportunities.
  • Analyze LOCALACT performance data, paid and organic KPIs, and location-level trends to identify gaps, risks, and upside.
  • Translate performance insights into clear action plans aligned to enterprise and brand goals.
  • Input, approve, and manage campaign changes, budget adjustments, targeting updates, and optimizations within LOCALACT.
  • Support franchisees in executing enterprise initiatives, promotions, and system-wide marketing programs at the local level.
  • Translate corporate and enterprise marketing strategy into practical, actionable local execution guidance.
  • Monitor account health and proactively identify performance risk, underperformance patterns, and expansion opportunities.
  • Coordinate with Paid Media, SEO, analytics, Strategy Directors, and Operations teams to ensure accurate data and aligned execution.
  • Determine when to involve Local Marketing Coordinators for education, onboarding, or overflow support.
  • Escalate complex, sensitive, or high-risk situations to the Local Strategy Manager when appropriate.
  • Review Zendesk activity tied to assigned accounts to identify themes, friction points, and early risk signals.
  • Document recommendations, action plans, follow-ups, and outcomes to ensure continuity and accountability.
  • Contribute to the ongoing improvement of LOCALACT playbooks, performance frameworks, and service standards.

What You Bring
  • 3-5 years of experience in client success, franchise marketing, business consulting, or multi-location marketing.
  • Strong analytical skills with the ability to interpret paid and organic performance metrics and translate them into business-focused recommendations.
  • Experience coaching franchisees or small business owners through performance improvement and change.
  • Strong working knowledge of local paid media and organic marketing performance.
  • Ability to influence without authority and guide franchise owners toward best practices.
  • Confidence leading frequent performance and coaching conversations with professionalism and clarity.
  • Strong judgment around prioritization, escalation, and capacity management.
  • Excellent communication and documentation skills in a fast-paced, metrics-driven environment.
  • High level of ownership, accountability, and service orientation.

Our Values
The right candidate will embody our company values:
WE LOVE NEW IDEAS - Curiosity is our competitive advantage
WE ARE IN IT TOGETHER - We show up and follow through
WE ARE PROBLEM SOLVERS - We bring solutions, not just issues
WE DO THE RIGHT THING - Integrity guides our decisions
About Location3
Location3 is a fully remote digital marketing agency founded in 1999. We help enterprise and multi-location brands improve performance through scalable, data-driven marketing solutions. Our team supports global, national, and local brands, with many client partnerships lasting three years or longer.
We value collaboration, learning, and connection. Our culture is supported through ongoing training, strong technology infrastructure, remote-first flexibility, and opportunities to connect through virtual events and our annual in-person company retreat. We offer competitive benefits including medical, dental, vision, a matching 401(k), wellbeing stipends, and remote work support.
Location3 is committed to building a diverse, inclusive, and equitable workplace and is proud to be an equal opportunity employer.

Apply