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Lifecycle Marketing Vp Jobs (NOW HIRING)

Spanish Springs Lanes

VP, Lifecycle Marketing

Miami, FL · On-site

Overview On-Site | Miami, FL The Vice President of Lifecycle Marketing is responsible for developing and executing customer lifecycle strategies that drive retention, loyalty, visitation frequency ...

New

Holiday Inn Club Vacations Incorporated

... existing owner lifecycle. The ideal candidate is a data-obsessed performance marketer and ... Partner with the SVP of Marketing on performance marketing investment strategy, allocating budget ...

Kendra Scott

VP, Growth Marketing

Austin, TX · On-site

... Vice President, Growth Marketing to accelerate customer and revenue growth across our rapidly ... This executive will own the strategy for customer acquisition, retention, lifecycle marketing ...

Kendra Scott

VP, Growth Marketing

Austin, TX · On-site

... Vice President, Growth Marketing to accelerate customer and revenue growth across our rapidly ... This executive will own the strategy for customer acquisition, retention, lifecycle marketing ...

SS&C Technologies

VP Digital Marketing

New York, NY · On-site

Job Title: VP of Digital Marketing Locations : New York, NY or Boston, MA | Hybrid Get To Know Us ... Oversee lifecycle marketing strategy, segmentation logic, and automated journey design Performance ...

BambooHR

VP, Revenue Marketing

Draper, UT · Remote

This executive leader owns Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel ... The Vice President serves as a strategic partner to the CMO and collaborates closely with Sales ...

ERB

The Vice President, Marketing will bring process, pace, and performance to a wide range of ... Drive Member Lifecycle Marketing: Engage, Retain, Grow * Use member segmentation to define target ...

TalentED Advisors

Vice President, Marketing

New York, NY · On-site +1

$180K - $220K/yr

The Vice President, Marketing will bring process, pace, and performance to a wide range of ... Drive Member Lifecycle Marketing: Engage, Retain, Grow * Use member segmentation to define target ...

Socket.dev

VP of Customer Marketing

Boston, MA · On-site

Vice President, Customer Marketing Role Overview Siemens Digital IndustriesSoftware islooking for ... Lifecycle Marketing and Customer Growth * Own lifecycle marketing strategy across onboarding ...

Dagne Dover

VP, Marketing

Saratoga Springs, NY · On-site

$175K - $200K/yr

The VP, Marketing is responsible for developing and leading Dagne Dover's integrated marketing ... Oversee paid media, CRM, lifecycle marketing, affiliate marketing, influencer marketing, organic ...

Dagne Dover

VP, Marketing

Manhattan, NY

$175K - $200K/yr

The VP, Marketing is responsible for developing and leading Dagne Dover's integrated marketing ... Oversee paid media, CRM, lifecycle marketing, affiliate marketing, influencer marketing, organic ...

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Lifecycle Marketing Vp information

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How much do lifecycle marketing vp jobs pay per year?

As of Sep 14, 2026, the average yearly pay for lifecycle marketing vp in the United States is $176,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,000.00 and $205,000.00 per year, depending on experience, location, and employer.

What is a lifecycle marketing VP?

A Lifecycle Marketing VP is a senior executive responsible for overseeing the entire customer journey, from acquisition through retention and re-engagement. They design and implement marketing strategies tailored to different stages of the customer lifecycle, aiming to maximize customer value and loyalty. This role involves collaborating with product, sales, and data teams to analyze customer behavior and optimize touchpoints. The VP is also responsible for driving revenue growth by improving customer engagement, reducing churn, and increasing lifetime value.

How does a lifecycle marketing VP collaborate with product, sales, and customer success teams to drive customer engagement and retention?

A Lifecycle Marketing VP works closely with product, sales, and customer success teams to ensure a seamless customer experience across all touchpoints. They coordinate with product teams to align messaging and timing for feature launches, work with sales to optimize onboarding and upsell opportunities, and partner with customer success to identify and address churn risks. This cross-functional collaboration is essential for creating personalized campaigns that nurture customers throughout their journey, ultimately driving engagement, retention, and revenue growth.

What are the key skills and qualifications needed to thrive as a lifecycle marketing VP, and why are they important?

To thrive as a Lifecycle Marketing VP, you need extensive experience in marketing strategy, customer segmentation, and data-driven decision-making, often backed by a degree in marketing or business and several years in senior marketing roles. Expertise with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong leadership, communication, and cross-functional collaboration skills help drive team performance and align with organizational goals. These competencies are vital for creating seamless customer journeys, optimizing engagement, and delivering measurable business growth.

What cities are hiring for Lifecycle Marketing Vp jobs?

Cities with the most Lifecycle Marketing Vp job openings:

What are the most commonly searched types of Lifecycle Marketing jobs?

The most popular types of Lifecycle Marketing jobs are:

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VP, Lifecycle Marketing

Miami, FL • On-site

Spanish Springs Lanes
See more jobs at Spanish Springs Lanesexternal

Other

Medical, Dental, Vision, Retirement, PTO

Posted 2 days ago

New

Job description

Who We Are

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit ir.luckystrikeent.com.

Overview

On-Site | Miami, FL

The Vice President of Lifecycle Marketing is responsible for developing and executing customer lifecycle strategies that drive retention, loyalty, visitation frequency, customer engagement, and lifetime value across the company’s portfolio of brands.

What You’ll Do Lifecycle Marketing Strategy
  • Develop and execute enterprise-wide lifecycle marketing strategies.
  • Design customer journey frameworks that optimize communication throughout the customer lifecycle.
  • Establish lifecycle marketing KPIs and measurement frameworks.
  • Increase customer lifetime value through segmentation and personalization.
CRM & Loyalty Marketing
  • Lead CRM, email, SMS, push notification, and loyalty marketing programs.
  • Oversee customer segmentation and audience management.
  • Develop loyalty, membership, passholder, and rewards communications.
  • Partner with brand and digital teams to align customer communications.
Lead Generation & Customer Growth
  • Develop and execute strategies that increase lead generation, customer acquisition, and database growth across all brands and business units.
  • Partner with Digital Marketing to maximize lead capture opportunities across websites, paid media campaigns, events, promotions, and in-location experiences.
  • Develop audience acquisition strategies focused on growing owned marketing channels and first-party customer data.
  • Identify opportunities to improve conversion rates throughout the customer lifecycle through personalization, automation, and targeted communications.
  • Develop and execute strategies that increase lead generation, customer acquisition, and database growth across all brands and business units.
Marketing Automation & Customer Data
  • Own marketing automation platforms and customer communication technologies.
  • Enhance customer data capabilities and audience targeting.
  • Leverage AI and automation to improve personalization and performance.
  • Evaluate new platforms, tools, and customer engagement technologies to maintain a competitive advantage and support future business growth.
What You’ll Bring
  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 10+ years of relevant marketing experience, including 5+ years in a leadership role.
  • Strong leadership, analytical, communication, and cross-functional collaboration skills.
  • Proven ability to drive measurable business results through marketing initiatives.
What You’ll Get
  • At Lucky Strike Entertainment, we’re committed to supporting your well being both on and off the job. Here’s a peek at some of the benefits available to our Corporate associates.
  • Medical, Dental, Vision plans to select from based on your needs
  • Wellness resources to help you along your wellness journey
  • 401(k) Retirement Plans
  • Employee Stock Purchase Program
  • Employee Assistance Program (EAP)
  • Vacation and Holidays
  • Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!
Benefits

Lucky Strike Entertainment offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. More details regarding benefits are available here: www.bowlerocorp.com/careers/benefits

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