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Legal Marketing Director Jobs (NOW HIRING)

Builden Partners

Legal Marketing Assistant

Chicago, IL · On-site

$41K - $52K/yr

Builden Partners seeks a Legal Marketing Assistant to support the development and execution of ... Under the direction of the Director of Client Service, this position will work closely with ...

Builden Partners

Legal Marketing Assistant

Chicago, IL · On-site

$41K - $52K/yr

Builden Partners seeks a Legal Marketing Assistant to support the development and execution of ... Under the direction of the Director of Client Service, this position will work closely with ...

Snail Games USA

Marketing Director

Beverly Hills, CA · On-site

$120K - $140K/yr

Marketing Director Location: Beverly Hills, CA (Full Time - In Office) Company: Snail Games USA ... operations, legal, etc.) and facilitating smooth collaboration with Chinese partners.

Snail Games USA

Marketing Director

Beverly Hills, CA · On-site

$120K - $140K/yr

Marketing Director Location: Beverly Hills, CA (Full Time - In Office) Company: Snail Games USA ... operations, legal, etc.) and facilitating smooth collaboration with Chinese partners.

Snail Games USA

Marketing Director

Beverly Hills, CA · On-site

$120K - $140K/yr

Marketing Director Location: Beverly Hills, CA (Full Time - In Office) Company: Snail Games USA ... operations, legal, etc.) and facilitating smooth collaboration with Chinese partners.

Elite Legal Marketing

Be Seen First

Senior Sales Executive -- Legal Marketing & AI

Austin, TX · Remote

$150K - $750K/yr

Elite Legal Marketing is looking for an exceptional Senior Sales Executive to help drive our next ... Self-directed. You don't need someone creating a to-do list for you every morning. Intellectually ...

New

Calibrate

Marketing Director

Houston, TX · On-site

Monitor legal industry trends, competitive intelligence, and market developments to identify growth opportunities and evaluate marketing effectiveness. * Analyze marketing performance, return on ...

Divorce with a Plan

Marketing Director

Rockville, MD · On-site

$150K/yr

... and direct mail tactics. Ensures a monthly firm newsletter is published on time, every time. SEO, ... Ensure 100% of marketing materials comply with State Bar advertising rules and legal ethics.

Computer Share

Marketing Director

CO · Remote

$103K - $155K/yr

We're looking for a Marketing Director to help lead marketing strategy and execution across our ... Experience within corporate governance, global entity management, compliance, legal operations, or ...

Cerus

Marketing Director

Concord, CA · On-site

The Marketing Director will partner cross-functionally with Commercial, Medical Affairs, Clinical ... Collaborate closely with Medical Affairs, Clinical, Regulatory, Legal, and Government Affairs to ...

CRETELLIGENT

Marketing Director

Gold River, CA · On-site

As our Director, Marketing, you will partner across the business to set the strategic direction for ... legal insurance and more. * We offer 401k and Roth Retirement Plans with employer contribution ...

CREtelligent

Marketing Director

Gold River, CA · On-site

$100K - $140K/yr

As our Director, Marketing, you will partner across the business to set the strategic direction for ... legal insurance and more. * We offer 401k and Roth Retirement Plans with employer contribution ...

Cerus

Marketing Director

Concord, CA · On-site

The Marketing Director will partner cross-functionally with Commercial, Medical Affairs, Clinical ... Collaborate closely with Medical Affairs, Clinical, Regulatory, Legal, and Government Affairs to ...

Collabera

Marketing Director

New York, NY · On-site

End client for this project is a large legal organization with operations in more than 100 ... Director, Brand Strategy, and work closely with GMPI as well as our product and customer marketing ...

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All JobsLegal JobsLaw Office and Legal Clinic JobsLaw Office Manager JobsLegal Marketing Director Jobs

Legal Marketing Director information

See salary details

$76.5K

$139.4K

$225K

How much do legal marketing director jobs pay per year?

As of Sep 5, 2026, the average yearly pay for legal marketing director in the United States is $139,444.00, according to ZipRecruiter salary data. Most workers in this role earn between $109,000.00 and $160,500.00 per year, depending on experience, location, and employer.

What is a legal marketing director?

A Legal Marketing Director is a professional responsible for developing and implementing marketing and business development strategies for law firms or legal departments. They oversee branding, client relations, communications, and digital marketing efforts to enhance the firm's visibility and attract new clients. Legal Marketing Directors also analyze market trends, coordinate events, and collaborate with attorneys to promote legal services effectively. Their role is essential in helping law firms remain competitive in a crowded legal marketplace.

How does a legal marketing director typically collaborate with attorneys and firm leadership to develop marketing strategies?

A Legal Marketing Director works closely with attorneys, practice group leaders, and firm management to understand their goals, target clients, and unique value propositions. They facilitate strategy sessions, gather insights on legal trends, and align marketing initiatives with business development objectives. Regular meetings and open communication channels are essential to ensure that marketing campaigns, branding efforts, and client outreach programs reflect the firm's expertise and meet the expectations of stakeholders.

What are the key skills and qualifications needed to thrive as a legal marketing director, and why are they important?

To thrive as a Legal Marketing Director, you need a strong background in marketing strategy, legal industry knowledge, and often a bachelor's degree in marketing, communications, or a related field. Familiarity with CRM systems, digital marketing platforms, analytics tools, and sometimes certifications like the Legal Marketing Association’s (LMA) credentials are essential. Excellent leadership, communication, and relationship-building skills help drive effective campaigns and foster collaboration with attorneys and stakeholders. These skills are crucial for building a strong law firm brand, attracting clients, and maintaining a competitive edge in the legal marketplace.

What is the difference between Legal Marketing Director vs Legal Marketing Manager?

AspectLegal Marketing DirectorLegal Marketing Manager
ResponsibilitiesOversees overall marketing strategy, brand positioning, and high-level campaigns for law firms or legal services.Manages day-to-day marketing activities, campaigns, and team coordination within the legal marketing department.
Required CredentialsTypically requires a marketing degree, experience in legal marketing, and leadership skills.Requires marketing experience, often with a focus on legal services, and relevant certifications.
Work EnvironmentExecutive-level setting, collaborating with firm partners and senior management.Operational environment, working closely with marketing teams and legal staff.

The Legal Marketing Director focuses on strategic leadership and high-level planning for legal firms, while the Legal Marketing Manager handles daily marketing operations and campaign execution. Both roles require legal marketing experience and relevant credentials, but differ mainly in scope and seniority.

More about Legal Marketing Director jobs

What cities are hiring for Legal Marketing Director jobs?

Cities with the most Legal Marketing Director job openings:

What are the most commonly searched types of Legal Marketing jobs?

The most popular types of Legal Marketing jobs are:

What states have the most Legal Marketing Director jobs?

States with the most job openings for Legal Marketing Director jobs include:

What job categories do people searching Legal Marketing Director jobs look for?

The top searched job categories for Legal Marketing Director jobs are:

Legal Marketing Director jobs near you
Infographic showing various Legal Marketing Director job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $139,444 per year, or $67 per hour.

Legal Marketing

The United Firm | La Liga Defensora, APC

Los Angeles, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 6 days ago

Job description

Our Los Angeles office is looking to hire a passionate, proactive, and experienced Legal Marketing Manager to work within our Marketing Department. This ideal candidate will coordinate the firm's in-house marketing initiatives for our main areas of practice, including personal injury, immigration, and criminal defense, primarily in the Hispanic market. We are looking for an analytical thinker who can conceptualize, execute, and design innovative Google Ad pay per click campaigns for our firm. You will be responsible for implementing Google Ad marketing initiatives, with the end goal of improving our conversions in paid advertising. The ideal candidate's primary objective should be to ensure that our Google Ads pay per click campaigns have the most astounding return on our investment.
Responsibilities
  • Management and growth of pay per click campaigns driving revenue and profits
  • Systematizing activity and creating processes on pay per click channels
  • Manage the setup, adjustments, monitoring, and reporting for digital marketing and advertising campaigns
  • Improving Click-Through Rates and Costs Per Click
  • Create/add/manage Google ads and large budgets on a daily basis
  • Keyword research experience with SEO understanding
  • Take an active role in developing digital strategies that support our overall digital marketing program
  • Create monthly reports with analysis of performance of campaigns along with strategic recommendations for continual improvement
  • Provide and communicate strategic direction on PPC campaign initiatives, identifying key messages, and value propositions

Qualifications
  • Minimum of 4+ years direct Google Ads experience with tangible results
  • Experience with Law Firm marketing, ideally in Personal Injury
  • Google Ads Certified preferred
  • B.A or M.B.A in Marketing or related field is highly preferred
  • Strong business Leadership and Campaign management
  • Proficient in Microsoft Office and Google Suite
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).

Here at The United Firm, we offer medical, dental, and vision insurance. We have a great compensation package including a 401(k) plan. Some perks include catered lunches, complimentary parking, paid time off, and more! Come be apart of our growing firm and its opportunities for your career development. You will learn and develop alongside a team of professionals who aim to excel in the legal industry.
The United Firm, APC is an equal employment opportunity employer, and we welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status or genetics. We are dedicated to providing an inclusive, open, and diverse work environment.

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