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Growth Marketing Manager (Legal/Client Acquisition)

Los Angeles, CA · On-site

$110K - $135K/yr

Growth Marketing Manager (Legal/Client Acquisition) Location: Downtown Los Angeles, CA (Onsite) Compensation: $110,000 - $135,000 The Opportunity A high growth litigation plaintiff firm in Los ...

W3Global Inc.

Marketing Manager

Los Angeles, CA · Hybrid

$120K - $135K/yr

This is a strategic leadership opportunity for a legal marketing professional who understands how ... Manage and optimize the firm's CRM platform (InterAction preferred). * Support partners with ...

Builden Partners

Legal Marketing Assistant

Chicago, IL · On-site

$41K - $52K/yr

Award submissions, including award and list tracking management * PowerPoint and proposal content ... Legal Marketing Assistant Application - [Your Name]". Powered by JazzHR rGbqMnEx9y

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All JobsLegal Marketing JobsLegal Marketing Manager Jobs

Legal Marketing Manager information

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$36.5K

$87.8K

$134.5K

How much do legal marketing manager jobs pay per year?

As of Jul 27, 2026, the average yearly pay for legal marketing manager in the United States is $87,763.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $101,500.00 per year, depending on experience, location, and employer.

How does a Legal Marketing Manager typically collaborate with attorneys and other legal professionals to develop effective marketing strategies?

A Legal Marketing Manager works closely with attorneys, practice group leaders, and other legal professionals to understand the firm's strengths, client needs, and market trends. They participate in strategy sessions, gather input on case successes and legal insights, and translate this information into tailored marketing campaigns, proposals, and thought leadership content. Frequent collaboration ensures that marketing initiatives accurately reflect the firm's expertise and align with business development goals, fostering both internal buy-in and effective external communication.

What is the difference between Legal Marketing Manager vs Legal Content Strategist?

AspectLegal Marketing ManagerLegal Content Strategist
Required CredentialsBachelor's degree in marketing, communications, or related field; experience in legal marketingBachelor's degree in marketing, communications, or related field; strong writing and SEO skills
Work EnvironmentLegal firms, law firms, or legal departments; marketing teamsLegal firms, law firms, or legal marketing teams; content creation teams
Employer & Industry UsageCommonly employed in legal marketing departments to oversee campaignsUsed to develop legal content, blogs, and SEO strategies for law firms

The Legal Marketing Manager focuses on overseeing marketing campaigns and strategies within legal organizations, while the Legal Content Strategist specializes in creating and optimizing legal content to attract clients. Both roles require marketing knowledge and familiarity with the legal industry, but their core responsibilities differ in scope and focus.

What are the key skills and qualifications needed to thrive as a Legal Marketing Manager, and why are they important?

To thrive as a Legal Marketing Manager, you need expertise in marketing strategy, legal industry knowledge, and a relevant degree such as marketing, communications, or law. Familiarity with CRM systems, digital marketing tools, analytics platforms, and certifications like Google Analytics or HubSpot are often required. Strong project management, communication, and relationship-building skills help you stand out in this role. These competencies are vital for effectively promoting a law firm's services, ensuring compliance, and driving business growth in a competitive market.

What is a Legal Marketing Manager?

A Legal Marketing Manager is a professional responsible for creating and implementing marketing strategies specifically for law firms or legal practices. They focus on promoting the firm's services, enhancing its brand, and attracting new clients through various channels such as digital marketing, events, public relations, and content creation. Legal Marketing Managers work closely with attorneys and firm leadership to ensure marketing initiatives align with the firm's goals and comply with legal industry regulations. Their role often includes managing budgets, analyzing market trends, and overseeing the firm's online presence.
What cities are hiring for Legal Marketing Manager jobs? Cities with the most Legal Marketing Manager job openings:
What are the most commonly searched types of Legal Marketing jobs? The most popular types of Legal Marketing jobs are:
What states have the most Legal Marketing Manager jobs? States with the most job openings for Legal Marketing Manager jobs include:
Legal Marketing Manager jobs near you
Infographic showing various Legal Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 86% Full Time, 11% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $87,763 per year, or $42.2 per hour.

Legal Marketing

The United Firm | La Liga Defensora, APC

Los Angeles, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 26 days ago

Job description

Our Los Angeles office is looking to hire a passionate, proactive, and experienced Legal Marketing Manager to work within our Marketing Department. This ideal candidate will coordinate the firm's in-house marketing initiatives for our main areas of practice, including personal injury, immigration, and criminal defense, primarily in the Hispanic market. We are looking for an analytical thinker who can conceptualize, execute, and design innovative Google Ad pay per click campaigns for our firm. You will be responsible for implementing Google Ad marketing initiatives, with the end goal of improving our conversions in paid advertising. The ideal candidate's primary objective should be to ensure that our Google Ads pay per click campaigns have the most astounding return on our investment.
Responsibilities
  • Management and growth of pay per click campaigns driving revenue and profits
  • Systematizing activity and creating processes on pay per click channels
  • Manage the setup, adjustments, monitoring, and reporting for digital marketing and advertising campaigns
  • Improving Click-Through Rates and Costs Per Click
  • Create/add/manage Google ads and large budgets on a daily basis
  • Keyword research experience with SEO understanding
  • Take an active role in developing digital strategies that support our overall digital marketing program
  • Create monthly reports with analysis of performance of campaigns along with strategic recommendations for continual improvement
  • Provide and communicate strategic direction on PPC campaign initiatives, identifying key messages, and value propositions

Qualifications
  • Minimum of 4+ years direct Google Ads experience with tangible results
  • Experience with Law Firm marketing, ideally in Personal Injury
  • Google Ads Certified preferred
  • B.A or M.B.A in Marketing or related field is highly preferred
  • Strong business Leadership and Campaign management
  • Proficient in Microsoft Office and Google Suite
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).

Here at The United Firm, we offer medical, dental, and vision insurance. We have a great compensation package including a 401(k) plan. Some perks include catered lunches, complimentary parking, paid time off, and more! Come be apart of our growing firm and its opportunities for your career development. You will learn and develop alongside a team of professionals who aim to excel in the legal industry.
The United Firm, APC is an equal employment opportunity employer, and we welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status or genetics. We are dedicated to providing an inclusive, open, and diverse work environment.

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