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Legal Marketing Manager Jobs (NOW HIRING)

CivicMinds, Inc.

Marketing Manager

Los Angeles, CA · On-site

Experience in legal services preferred; candidates from professional services or high-touch B2C ... Performance Marketing: Experience managing multi-channel digital campaigns and driving measurable ...

SIEGEL GROUP NEVADA INC

Marketing Manager

Las Vegas, NV · On-site

With over two decades of experience, we've built a reputation for excellence through hands-on management and in-house expertise across construction, design, legal, and marketing. Recognized for our ...

RealDefense

Lifecycle Marketing Manager

Pasadena, CA · On-site

... Marketing Manager to lead on Customer Retention. This customer marketing role has significant ... Legal, Marketing, and Product teams, locally and globally. Qualifications Required Skills:

RealDefense

Lifecycle Marketing Manager

Pasadena, CA · On-site

... Marketing Manager to lead on Customer Retention. This customer marketing role has significant ... Legal, Marketing, and Product teams, locally and globally. Qualifications Required Skills:

BakerHostetler

Marketing Manager

Manhattan, NY · On-site

Maintaining a strong knowledge of the legal market and the DADM group capabilities of the Firm ... Managing the production of marketing collateral, brochures, practice profiles, meeting placemats ...

Zinda Law Group

Referral Marketing Manager

Austin, TX · On-site

This individual serves as the face of Zinda Law Group within the legal and professional community ... the CRM. * Work closely with Marketing and firm leadership to develop referral campaigns ...

Nexen Group

Marketing Manager

Saint Paul, MN · On-site

$70K - $130K/yr

The Marketing Manager works closely with Sales, Engineering, Product Development, Customer Service ... Coordinate, monitor, and manage company trademarks and legal requirements. Includes tracking ...

Molton Brown

Assistant Marketing Manager

New York, NY · Hybrid

$28 - $35/hr

Coordinate with the PR firm on giveaways and influencer collaborations, drafting T&Cs and reviewing with Kao Legal for approval. * Partner with Marketing Manager to create and present Sell in ...

BakerHostetler

Marketing Manager

Chicago, IL · On-site

Maintaining a strong knowledge of the legal market and the DADM group capabilities of the Firm ... Managing the production of marketing collateral, brochures, practice profiles, meeting placemats ...

Qcells

Marketing Manager

Houston, TX · On-site

Marketing Manager Department: Commercial Office Location: Houston, TX Supervisor: Head of Market ... Coordinate with Legal, Project Finance, and Systems Integration to ensure proposal content reflects ...

Qcells

Marketing Manager

Houston, TX · Hybrid

Hybrid MARKETING MANAGER Hanwha Qcells USA Corp (Qcells USA), headquartered in Houston, CA ... Coordinate with Legal, Project Finance, and Systems Integration to ensure proposal content reflects ...

WOWK-TV

Director, Legal Sales Strategy

Chicago, IL

$250K/yr

Familiarity with legal marketing tools and platforms (e.g., call tracking, case management integrations, lead attribution systems). * Understanding of legal advertising compliance and regulatory ...

BakerHostetler

Marketing Manager

Chicago, IL · On-site

Maintaining a strong knowledge of the legal market and the DADM group capabilities of the Firm ... Managing the production of marketing collateral, brochures, practice profiles, meeting placemats ...

BakerHostetler

Marketing Manager

Washington, DC

Maintaining a strong knowledge of the legal market and the DADM group capabilities of the Firm ... Managing the production of marketing collateral, brochures, practice profiles, meeting placemats ...

WOWK-TV

Director, Legal Sales Strategy

Irving, TX · On-site

$250K/yr

Familiarity with legal marketing tools and platforms (e.g., call tracking, case management integrations, lead attribution systems). * Understanding of legal advertising compliance and regulatory ...

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Legal Marketing Manager information

See salary details

$36.5K

$87.8K

$134.5K

How much do legal marketing manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for legal marketing manager in the United States is $87,763.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $101,500.00 per year, depending on experience, location, and employer.

What is a legal marketing manager?

A Legal Marketing Manager is a professional responsible for creating and implementing marketing strategies specifically for law firms or legal practices. They focus on promoting the firm's services, enhancing its brand, and attracting new clients through various channels such as digital marketing, events, public relations, and content creation. Legal Marketing Managers work closely with attorneys and firm leadership to ensure marketing initiatives align with the firm's goals and comply with legal industry regulations. Their role often includes managing budgets, analyzing market trends, and overseeing the firm's online presence.

How does a legal marketing manager typically collaborate with attorneys and other legal professionals to develop effective marketing strategies?

A Legal Marketing Manager works closely with attorneys, practice group leaders, and other legal professionals to understand the firm's strengths, client needs, and market trends. They participate in strategy sessions, gather input on case successes and legal insights, and translate this information into tailored marketing campaigns, proposals, and thought leadership content. Frequent collaboration ensures that marketing initiatives accurately reflect the firm's expertise and align with business development goals, fostering both internal buy-in and effective external communication.

What are the key skills and qualifications needed to thrive as a legal marketing manager, and why are they important?

To thrive as a Legal Marketing Manager, you need expertise in marketing strategy, legal industry knowledge, and a relevant degree such as marketing, communications, or law. Familiarity with CRM systems, digital marketing tools, analytics platforms, and certifications like Google Analytics or HubSpot are often required. Strong project management, communication, and relationship-building skills help you stand out in this role. These competencies are vital for effectively promoting a law firm's services, ensuring compliance, and driving business growth in a competitive market.

What is the difference between Legal Marketing Manager vs Legal Content Strategist?

AspectLegal Marketing ManagerLegal Content Strategist
Required CredentialsBachelor's degree in marketing, communications, or related field; experience in legal marketingBachelor's degree in marketing, communications, or related field; strong writing and SEO skills
Work EnvironmentLegal firms, law firms, or legal departments; marketing teamsLegal firms, law firms, or legal marketing teams; content creation teams
Employer & Industry UsageCommonly employed in legal marketing departments to oversee campaignsUsed to develop legal content, blogs, and SEO strategies for law firms

The Legal Marketing Manager focuses on overseeing marketing campaigns and strategies within legal organizations, while the Legal Content Strategist specializes in creating and optimizing legal content to attract clients. Both roles require marketing knowledge and familiarity with the legal industry, but their core responsibilities differ in scope and focus.

What cities are hiring for Legal Marketing Manager jobs?

Cities with the most Legal Marketing Manager job openings:

What are the most commonly searched types of Legal Marketing jobs?

The most popular types of Legal Marketing jobs are:

What states have the most Legal Marketing Manager jobs?

States with the most job openings for Legal Marketing Manager jobs include:

Legal Marketing Manager jobs near you
Infographic showing various Legal Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $87,763 per year, or $42.2 per hour.

Marketing Manager

CivicMinds, Inc.

Los Angeles, CA • On-site

Other

Re-posted 3 days ago

Job description

Key Responsibilities
  • CRM & Lifecycle Marketing: Manage and optimize CRM systems (Salesforce required), including lead scoring, segmentation, automation, and personalization. Experience with Salesforce AI is highly preferred.
  • Customer Acquisition Strategy: Develop and implement data-driven strategies to increase client acquisition and improve funnel performance.
  • Campaign Development: Create and execute multi-channel marketing campaigns across email, SMS, paid media, and social platforms to drive lead generation and conversions.
  • Data Analysis & Funnel Optimization: Track KPIs such as CPA, LTV, ROAS, and conversion rates; optimize strategies to maximize ROI.
  • SEO & SEM: Oversee website optimization to improve organic search visibility and manage paid search campaigns for efficiency and performance.
  • Performance Marketing: Manage digital advertising channels (Google Ads, Meta Ads, LinkedIn, etc.) with a focus on acquisition cost and return on ad spend.
  • Retention & Re-Engagement: Develop initiatives to improve retention, reduce churn, and increase customer lifetime value through targeted communications.
  • Social Media Strategy: Oversee content strategy, audience engagement, and paid social advertising to build brand awareness and drive acquisition.
  • Market Research: Conduct competitive analysis to identify growth opportunities and adjust marketing strategies accordingly.
  • Budget Oversight: Manage and allocate marketing budgets to ensure optimal ROI.
  • Cross-Functional Leadership: Collaborate with internal stakeholders and lead cross-functional initiatives to align marketing efforts with business objectives.
Requirements
  • Experience: Minimum of 8 years of marketing experience, with at least 2 years in a managerial role focused on customer acquisition and performance marketing.
  • Industry Background: Experience in legal services preferred; candidates from professional services or high-touch B2C industries will also be considered.
  • CRM Expertise: Proven experience managing and optimizing CRM platforms, specifically Salesforce; experience with Salesforce AI or similar tools is highly desirable.
  • Data & Analytics: Strong analytical skills with experience optimizing CPA, LTV, ROAS, and funnel conversion metrics.
  • SEO & SEM: Deep understanding of search engine optimization and paid search strategies.
  • Performance Marketing: Experience managing multi-channel digital campaigns and driving measurable outcomes.
  • Technical Skills: Proficiency with tools such as Google Analytics, Salesforce, HubSpot, Marketo, and social media management platforms.
  • Business Acumen: Strong understanding of business strategy, budgeting, and project management.
  • Language Skills: Bilingual Spanish is a plus, particularly for engaging Spanish-speaking audiences.
  • Leadership: Demonstrated ability to lead teams and align stakeholders across departments.

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