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International Marketing Manager Jobs (NOW HIRING)

EER Poland

Head of International Marketing

$170K - $190K/yr

As the Head of International Marketing, you will lead the development and execution of data-driven ... You'll oversee multi-channel campaigns, manage substantial marketing budgets, and lead a cross ...

Bright Hope International

$90 - $120/hr

S. and international marketing contractors, ensuring the successful execution of fundraising and ... Manage key marketing platforms and digital tools, including Pardot, Google Analytics, Meta Business ...

GoTo Foods

VP, International Marketing

Atlanta, GA · On-site

The SVP of International Marketing leads all aspects of marketing, including the development and ... Req Experience in successfully managing multiple agencies, including an international media agency ...

CSG

Global Marketing Manager

Chicago, IL · On-site

The Opportunity This is an opportunity to take genuine ownership of marketing within a growing international industrial business. The Global Marketing Manager will develop and execute the company ...

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How much do international marketing manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for international marketing manager in the United States is $61,720.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,000.00 and $69,000.00 per year, depending on experience, location, and employer.

What is an international marketing manager?

An International Marketing Manager is responsible for developing and executing marketing strategies to promote a company's products or services in global markets. They conduct market research, analyze consumer behavior, and adapt campaigns to different cultural and economic environments. Their role includes managing international partnerships, overseeing digital and traditional marketing efforts, and ensuring brand consistency across regions. They collaborate with sales, product development, and local marketing teams to maximize global reach and revenue. Effective communication, strategic thinking, and knowledge of international business trends are essential for success in this role.

What are some common challenges faced by international marketing managers?

International Marketing Managers often navigate challenges such as understanding and adapting to diverse cultural norms, managing marketing campaigns across multiple time zones, and ensuring compliance with various countries' regulations. Balancing global brand consistency with local customization requires strategic thinking and flexibility. Additionally, frequent collaboration with cross-functional teams and international partners can present unique communication hurdles. Overcoming these challenges helps drive successful global initiatives and a strong international brand presence.

What are the key skills and qualifications needed to thrive as an international marketing manager?

To thrive as an International Marketing Manager, you need expertise in global marketing strategies, market research, and brand management, typically supported by a bachelor’s or master’s degree in marketing, business, or a related field. Proficiency with digital marketing platforms, analytics tools like Google Analytics, CRM software, and sometimes certifications such as CIM or HubSpot are highly valuable. Strong cross-cultural communication, adaptability, and leadership skills enable outstanding performance in diverse markets and collaborative environments. These abilities are essential for effectively navigating international markets and driving successful, culturally resonant campaigns.

How do you become an international marketing manager?

To become an international marketing manager, candidates typically need a bachelor's degree in marketing, business, or a related field, along with several years of experience in marketing roles. Skills in cross-cultural communication, foreign languages, and knowledge of international markets are important, and some professionals pursue advanced degrees or certifications in global marketing or international business.

How much do international marketing managers make?

International marketing managers typically earn a median annual salary of around $85,000 to $120,000, depending on experience, industry, and location. Senior roles or those in large corporations can offer higher compensation, often including bonuses and benefits. Strong skills in market research, digital marketing tools, and cross-cultural communication are valuable in this role.
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International Marketing Manager jobs near you
Infographic showing various International Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $61,720 per year, or $29.7 per hour.

Head of International Marketing

EER Poland

Remote

$170K - $190K/yr

Contractor

Re-posted 6 days ago

Job description

About the Role
Our client is a global industry leader, operating in over 210 countries worldwide, with a mission-driven focus on making health care accessible to everyone.
We are looking for an experienced marketing leader who can combine strategic vision with operational excellence.
This is a high-impact position for someone who understands how to build a global brand through local insights, data, and culture.
As the Head of International Marketing, you will lead the development and execution of data-driven growth strategies across multiple European markets (excluding the UK). You'll oversee multi-channel campaigns, manage substantial marketing budgets, and lead a cross-functional team that drives measurable growth and brand equity in one of the most dynamic digital health companies globally.
Key Responsibilities
Strategy & Market Growth
  • Develop and execute regional growth strategies based on market research, performance data, and testing frameworks (DDA, MMM, incrementality).
  • Build scalable playbooks for new market launches, ensuring each country strategy reflects local culture and regulations.
  • Partner with country and functional leaders to drive user acquisition and brand awareness across EMEA markets.

Campaign Management & Media
  • Lead the full cycle of offline marketing campaigns (TV, OOH, Direct Mail, Partnerships) and collaborate closely with external agencies.
  • Optimize cross-channel marketing mix and budget allocation to maximize ROI.
  • Continuously analyze campaign performance and market trends to identify new opportunities for growth.

Leadership & Collaboration
  • Lead, mentor, and inspire an international team of marketers and project managers.
  • Foster a data-driven, collaborative culture focused on experimentation and accountability.
  • Work cross-functionally with Product, Operations, Brand, and Performance teams to ensure strategic alignment and executional excellence.

Localization & Partnerships
  • Ensure localization and cultural adaptation of creative assets, messaging, and campaigns.
  • Manage relationships with local partners, media outlets, and agencies to amplify brand presence.
  • Guarantee compliance with local regulations, data protection laws, and ethical standards.

What We're Looking For
  • 8-10+ years of experience in international marketing, including 4+ years in a senior leadership role (Head/Director level).
  • Proven experience managing large budgets and driving multi-market growth initiatives.
  • Expertise in multichannel marketing (TV, OOH, Partnerships, PR, Digital Performance).
  • Deep understanding of measurement frameworks (MMM, DDA, incrementality testing).
  • Experience working in international environments, ideally within digital, tech, health, or consumer services sectors.
  • Strong analytical and strategic mindset, with the ability to translate data into actionable insights.
  • Fluent English (C1/C2); additional European languages are a plus.

What's in It for You
  • The opportunity to lead international marketing for a global organization transforming access to mental health care.
  • Full ownership of the EMEA marketing strategy and the ability to shape global brand direction.
  • Fully remote role within Europe (Ireland, DACH preferred), with occasional travel for collaboration and key initiatives.
  • Work alongside a diverse, international team of marketing, product, and data experts.
  • A supportive culture focused on impact, autonomy, and well-being.

Locations Remote Remote status Fully Remote Yearly salary €170,000 - €190,000 Employment type Contract

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