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Intent Jobs (NOW HIRING)

Responsible for affiliate intent delivery, including understanding business intent and bringing intent to market through hands-on work with technical systems. * Work with third-party vendors and ...

This role translates creative intent into buildable system approaches through feasibility analysis, acoustic and performance studies, and high-quality design intent documentation. As a senior team ...

Analyze entities, SERP patterns, search intent, and customer language to determine the right content structure, page type, and topical coverage. * Identify topical gaps, content overlap ...

Analyze entities, SERP patterns, search intent, and customer language to determine the right content structure, page type, and topical coverage. * Identify topical gaps, content overlap ...

Analyze entities, SERP patterns, search intent, and customer language to determine the right content structure, page type, and topical coverage. * Identify topical gaps, content overlap ...

This role translates creative intent into buildable system approaches through feasibility analysis, projection and performance studies, and high-quality design intent documentation. Designs are ...

This role translates creative intent into buildable system approaches through feasibility analysis, projection and performance studies, and high-quality design intent documentation. Designs are ...

SoC UPF Methodology Engineer

Austin, TX · On-site

$134K - $138K/yr

Key responsibilities encompass: • Enhancing power intent coverage via advanced static and dynamic verification techniques. • Developing tailored UPF solutions to align with unique project ...

GTM Engineer

Chicago, IL · On-site

$130K - $150K/yr

Create and operationalize an intent/signals engine * Combine multiple signal sources into composite scoring models and actionable triggers (fit intent engagement timing). * Design automation logic ...

This role translates creative intent into buildable system approaches through feasibility analysis, acoustic and performance studies, and high-quality design intent documentation. As a senior team ...

This role translates creative intent into buildable system approaches through feasibility analysis, projection and performance studies, and high-quality design intent documentation. Designs are ...

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Showing results 1-20

Intent information

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$19

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How much do intent jobs pay per hour?

As of Jun 4, 2026, the average hourly pay for intent in the United States is $32.94, according to ZipRecruiter salary data. Most workers in this role earn between $24.04 and $41.59 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Intent Analyst, and why are they important?

To thrive as an Intent Analyst, you need strong analytical skills, data interpretation abilities, and a background in marketing or business analytics. Familiarity with intent data platforms, CRM systems, and data visualization tools like Tableau or Power BI is typically required. Excellent communication, critical thinking, and collaboration skills help analysts translate complex data insights into actionable strategies. These competencies are vital for accurately identifying customer intent and driving targeted business decisions.

How does an Intent Analyst typically collaborate with other teams to improve customer experience?

Intent Analysts often work closely with marketing, product, and customer support teams to interpret customer behaviors and anticipate needs. By analyzing data from various channels—such as website interactions, chat logs, and purchase patterns—they provide actionable insights that help tailor messaging, product offerings, and support strategies. Effective collaboration ensures that customer journeys are optimized and that the organization can proactively address potential pain points, leading to a more personalized and satisfying customer experience.

What are intent jobs?

Intent jobs refer to roles focused on understanding, capturing, and leveraging user or customer intent, typically within digital marketing, product development, or artificial intelligence contexts. These positions often involve analyzing user behavior, search queries, or interactions to determine what users want or need, helping organizations personalize experiences, improve products, or target advertising more effectively. Professionals in intent jobs may work with data analytics, machine learning, or UX research tools to gather insights. Their work is crucial in optimizing customer journeys and increasing conversion rates.
More about Intent jobs
Infographic showing various Intent job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $68,518 per year, or $32.9 per hour.

Marketing Search Acquisition Specialist

Call On Doc

Irving, TX • Remote

$130K - $155K/yr

Full-time

Posted 5 days ago


Job description


The Opportunity

We are seeking a highly analytical, performance-driven Search Acquisition Specialist to help scale and optimize high-intent patient acquisition across Google Search, Bing, YouTube, and related search ecosystems.

This is NOT a junior PPC coordinator role.

This role is ideal for someone who:

  • deeply understands search intent behavior

  • thrives in performance-driven environments

  • enjoys scaling complex acquisition systems

  • thinks beyond surface-level ad metrics

  • understands how search acquisition impacts real business outcomes

You will work closely with the Head of Paid Growth & Acquisition to optimize and scale search-driven patient acquisition across multiple healthcare service lines.


What You’ll OwnSearch Acquisition Execution
  • Manage and optimize paid search campaigns across:

    • Google Ads

    • Bing/Microsoft Ads

    • YouTube search and intent-driven video campaigns

  • Build, structure, and scale campaigns across multiple healthcare verticals and service lines

  • Continuously improve account structure, keyword segmentation, bidding strategy, and campaign performance


Search Intent & Traffic Quality
  • Identify and scale high-intent patient acquisition opportunities

  • Improve traffic quality and conversion efficiency

  • Analyze:

    • keyword-level performance

    • search intent behavior

    • landing page alignment

    • funnel performance

    • audience quality

  • Help distinguish profitable traffic from low-quality or low-retention traffic


Optimization & Testing
  • Execute structured testing across:

    • keywords

    • ad copy

    • bidding strategies

    • landing pages

    • audience targeting

    • device segmentation

    • funnel flows

  • Monitor campaign pacing, budget allocation, and performance trends

  • Surface optimization opportunities proactively


Reporting & Analytics
  • Build and maintain performance reporting dashboards

  • Monitor acquisition metrics including:

    • CAC

    • conversion rates

    • refund trends

    • payback efficiency

    • approval quality

    • traffic quality

  • Translate campaign data into actionable optimization recommendations


Cross-Functional Collaboration
  • Work closely with:

    • Head of Paid Growth & Acquisition

    • creative/design teams

    • lifecycle/retention teams

    • operations

    • analytics

    • external agencies/vendors

  • Support funnel optimization and growth experimentation initiatives


What Success Looks Like

Within 6–12 months, successful candidates will:

  • improve search acquisition efficiency

  • scale profitable patient acquisition

  • improve conversion quality and funnel performance

  • reduce inefficient spend

  • identify new search-driven growth opportunities

  • contribute to scalable acquisition infrastructure

  • improve campaign testing velocity and optimization discipline


Required QualificationsExperience
  • 3+ years managing paid search campaigns at meaningful scale

  • Strong hands-on expertise in:

    • Google Ads

    • keyword strategy

    • bidding systems

    • campaign structure

    • conversion tracking

    • landing page optimization

  • Experience managing significant paid search budgets

  • Strong analytical and reporting capabilities


Strongly Preferred
  • Experience in:

    • telehealth

    • healthcare

    • DTC healthcare

    • subscription businesses

    • SaaS

    • fintech

    • other high-LTV acquisition environments

  • Experience with:

    • Google Tag Manager

    • GA4

    • attribution systems

    • funnel analysis

    • cohort analysis

    • high-intent search acquisition

  • Experience operating in highly regulated industries


What We’re Looking ForSearch-Intent Thinker

You understand:

  • commercial intent

  • patient/user search behavior

  • keyword economics

  • conversion psychology

  • funnel alignment

You know that not all traffic is equal.


Analytical Operator

You naturally think in:

  • efficiency

  • scaling

  • testing

  • optimization

  • acquisition quality

  • business outcomes

Not just:

  • clicks

  • impressions

  • vanity metrics


Performance Driven

You are highly detail-oriented and performance-focused.

You enjoy:

  • optimization

  • testing

  • identifying inefficiencies

  • improving conversion quality

  • scaling winning campaigns


Proactive & Curious

You proactively identify:

  • optimization opportunities

  • scaling opportunities

  • performance anomalies

  • testing ideas

  • growth opportunities

You are not someone who waits to be told what to optimize.