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Influencer Relations Coordinator Jobs (NOW HIRING)

Meow Wolf

Public Relations Coordinator

California, MD · On-site

$70K - $79K/yr

They serve as the day-to-day contact for California press and influencers, keeping those ... The PR Coordinator designs and leads media tour routes that show Meow Wolf's world in its best ...

Reflex Media, Inc.

PR Coordinator

Las Vegas, NV · Remote

$60K - $75K/yr

... contacts and influencers under the Senior PR Manager's and PR Specialist's direction • Help ... Coordination • Support day-to-day communication with our outside agency partners in the UK and US ...

Reflex Media, Inc.

PR Coordinator

Las Vegas, NV · On-site +1

$60K - $75K/yr

... contacts and influencers under the Senior PR Manager's and PR Specialist's direction • Help ... Coordination • Support day-to-day communication with our outside agency partners in the UK and US ...

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$19.5K

$55.5K

$89K

How much do influencer relations coordinator jobs pay per year?

As of Jul 27, 2026, the average yearly pay for influencer relations coordinator in the United States is $55,460.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $64,500.00 per year, depending on experience, location, and employer.

Is PR a high paying job?

Public relations (PR) roles can offer varying salaries depending on experience, location, and industry, with entry-level positions typically earning lower wages and senior roles earning higher salaries. Influencer relations coordinators may earn moderate to high salaries as they gain experience and develop skills in communication, social media, and brand management. Overall, PR jobs can be financially rewarding but are not universally high-paying compared to some other fields.

What is the role of an influencer coordinator?

An influencer relations coordinator manages relationships between a company and social media influencers to promote products or brands. They identify suitable influencers, negotiate collaborations, coordinate content campaigns, and track performance metrics using tools like social media analytics platforms. Strong communication and organization skills are essential for success in this role.

What are the key skills and qualifications needed to thrive as an Influencer Relations Coordinator, and why are they important?

To thrive as an Influencer Relations Coordinator, you need a background in marketing, communications, or public relations, along with experience managing influencer partnerships. Familiarity with influencer marketing platforms (such as CreatorIQ or Aspire), social media analytics tools, and CRM systems is commonly required. Strong relationship-building, negotiation, and communication skills help you engage effectively with influencers and internal teams. These skills ensure successful campaigns, foster positive brand-influencer relationships, and drive measurable marketing results.

What does an Influencer Relations Coordinator do?

An Influencer Relations Coordinator is responsible for building and maintaining relationships with social media influencers on behalf of a brand or organization. Their duties include identifying relevant influencers, organizing partnership campaigns, negotiating contracts, and tracking campaign performance. They also ensure that influencers align with the brand’s values and messaging, and act as a point of contact throughout collaborations. The goal is to increase brand awareness and engagement through strategic influencer partnerships.

How to become an influencer coordinator?

To become an influencer relations coordinator, candidates typically need a bachelor's degree in marketing, communications, or a related field, along with experience in social media management and influencer marketing. Strong communication, negotiation skills, and familiarity with influencer platforms like Instagram, TikTok, or YouTube are important. Gaining experience through internships or entry-level roles in marketing can also help build relevant skills for this position.

What is the difference between Influencer Relations Coordinator vs Social Media Coordinator?

AspectInfluencer Relations CoordinatorSocial Media Coordinator
Primary FocusBuilding relationships with influencers and managing influencer campaignsManaging and creating content for social media platforms
Required SkillsRelationship management, negotiation, influencer marketingContent creation, social media analytics, community engagement
Work EnvironmentMarketing teams, influencer agencies, brand departmentsSocial media teams, marketing departments, digital agencies
Common UsageUsed in influencer marketing campaigns and brand collaborationsUsed for daily social media content and audience engagement

The Influencer Relations Coordinator primarily focuses on building relationships with influencers and managing influencer campaigns, while the Social Media Coordinator handles content creation and engagement across social platforms. Both roles are essential in digital marketing but serve different functions within a company's marketing strategy.

How does an Influencer Relations Coordinator typically collaborate with marketing and PR teams?

An Influencer Relations Coordinator works closely with both marketing and PR teams to align influencer campaigns with broader brand initiatives. They often participate in campaign planning meetings, share insights about influencer trends, and help identify creators who best match the target audience. Regular communication with these teams ensures messaging consistency and maximizes campaign impact. This collaborative environment allows for creative brainstorming and ongoing feedback, making teamwork a core part of the coordinator’s daily routine.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior influencer relations managers, media directors, or content strategists can earn $150,000 or more annually, especially with extensive experience, strong industry networks, and advanced skills in digital marketing and analytics. These positions often require leadership abilities, strategic planning, and familiarity with social media platforms and influencer marketing tools.
More about Influencer Relations Coordinator jobs
What cities are hiring for Influencer Relations Coordinator jobs? Cities with the most Influencer Relations Coordinator job openings:
What are the most commonly searched types of Influencer Relations jobs? The most popular types of Influencer Relations jobs are:
What states have the most Influencer Relations Coordinator jobs? States with the most job openings for Influencer Relations Coordinator jobs include:
What job categories do people searching Influencer Relations Coordinator jobs look for? The top searched job categories for Influencer Relations Coordinator jobs are:
Influencer Relations Coordinator jobs near you
Infographic showing various Influencer Relations Coordinator job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, 1% Temporary, and 2% Contract. Highlights an 96% Physical, 2% Hybrid, and 2% Remote job distribution, with an average salary of $55,460 per year, or $26.7 per hour.
Public Relations Manager (Hybrid) - New York Office

Public Relations Manager (Hybrid) - New York Office

Lands' End

Manhattan, NY • On-site

$80K - $100K/yr

Full-time

Medical, Dental, Vision, PTO

Posted 4 days ago

Lands' End rating

6.9

Company rating: 6.9 out of 10

Based on 33 frontline employees who took The Breakroom Quiz

21st of 104 rated fashion retailers

Job description

*This is a hybrid role with three weeks per month onsite (Mon. - Thurs.) and is based out of our New York Office at 12 W. 31st St.
As Public Relations Manager, you will lead earned media and brand communications for Lands' End, owning the strategy and execution that drive national and local publicity for the brand, and ultimately brand heat & long-term equity. Reporting to the Senior Director, Brand Marketing, you will direct the company's press relationships, serve as the primary liaison to the PR agency, and own product placements, brand partnerships/collaborations, and earned influencer relations. You will also conceive and produce experiential, customer- and media/influencer-facing events that bring the brand to life. This is a player-coach role: you will personally drive high-priority earned-media work while managing and developing a PR Coordinator and two PR Assistants. The ideal candidate is a strategically sharp, proactive builder who directs agencies effectively, connects activations to business results, and operates with an entrepreneurial mindset in a fast-paced environment.
  • Press & Media Relations. Develop and execute earned-media strategy to garner national and local publicity. Build and maintain strong media relationships; create and evaluate press releases, talking points, pitches, and media materials; serve as a PR spokesperson for the brand in local markets.
  • Agency Liaison. Serve as the primary point of contact for the PR/creator agency. Set priorities, brief, and direct agency work; hold partners accountable to deliverables, timelines, and measurable results; ensure agency activity ladders up to business objectives.
  • Product Placements. Own product placement strategy and execution across editorial, broadcast, digital, and entertainment. Manage sample, gifting, and seeding programs to maximize brand visibility and accurate credit.
  • Partnerships & Collaborations. Identify, pitch, and manage brand partnerships and collaborations that extend earned reach and align with business goals. Lead cross-functional execution with Merchandising, Creative, and Retail from concept through results.
  • Earned Influencer Relations. Build and manage earned (non-paid) influencer and creator relationships that amplify brand storytelling. Cultivate a credible creator ecosystem and coordinate with the Social & Creator team on integrated creator activity.
  • Experiential & Events. Conceive and produce experiential, customer-facing and media/influencer-facing events - pop-ups, deskside briefings, media tours, launches, and special events. Ensure each event captures customer acquisition/retention value and delivers visible brand amplification.
  • Team Leadership. Manage, coach, and develop a PR Coordinator and two PR Assistants. Set goals, allocate work, and build an accountable, high-performing team; develop talent and reduce single-point-of-knowledge dependencies.
  • Planning & Measurement. Create and manage PR budgets, deadlines, objectives, and schedules. Monitor, analyze, and report earned-media results and ROI to senior leadership; translate data into recommendations and plans.
  • Cross-Functional Partnership. Partner with broader internal business stakeholders to ensure cohesive messaging delivered in tandem with seasonal priorities.
  • Crisis & Issues Management. Manage media inquiries, issues, and reputational risk; provide strategic communications counsel to leadership.

Skills and Qualifications
  • Bachelor's degree in Communications, Public Relations, Journalism, or related field.
  • 6+ years of progressive PR / earned-media experience, ideally in apparel, retail, or consumer brands, including agency management.
  • Demonstrated people-management experience; ability to lead, coach, and develop a team.
  • Proven ability to direct agencies and external partners to measurable outcomes.
  • Experience owning product placements, brand partnerships and collaborations, and earned influencer/creator relations.
  • Experience conceiving and producing experiential and media/influencer events.
  • Exceptional written, verbal, and media-relations skills; strong storytelling and pitching ability.
  • Strategic thinker who connects activations to business results and makes data-informed decisions.
  • Entrepreneurial, proactive, and comfortable with ambiguity in a fast-paced, high-energy environment.
  • Strong organizational skills with the ability to manage numerous projects simultaneously.
  • Proven success leading campaigns and events from concept through measurable results.
  • New York-based; travel required.

The pay range for this position is $80,000 - $100,000. An employee's pay within the salary range will be based on numerous factors including, but not limited to, relevant education, qualifications, experience, skills, geographical location, and business or organizational needs. This position may also be eligible for annual merit increase, bonus, and/or incentive compensation. We also offer a comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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