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Influencer Relations Coordinator Jobs (NOW HIRING)

Nanit

Influencer & PR Coordinator

New York, NY · Hybrid

Nanit is looking for a curious, fast-learning Influencer & PR Coordinator to support our influencer, PR, and brand efforts. This is an entry-level role built for someone who wants to learn the ropes ...

Nanit

Influencer & PR Coordinator

New York, NY · On-site +1

Nanit is looking for a curious, fast-learning Influencer & PR Coordinator to support our influencer, PR, and brand efforts. This is an entry-level role built for someone who wants to learn the ropes ...

Meow Wolf

Public Relations Coordinator

California, MD · On-site

$70K - $79K/yr

They serve as the day-to-day contact for California press and influencers, keeping those ... The PR Coordinator designs and leads media tour routes that show Meow Wolf's world in its best ...

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$19.5K

$55.5K

$89K

How much do influencer relations coordinator jobs pay per year?

As of Aug 14, 2026, the average yearly pay for influencer relations coordinator in the United States is $55,460.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $64,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Influencer Relations Coordinator?

To thrive as an Influencer Relations Coordinator, you need a background in marketing, communications, or public relations, along with experience managing influencer partnerships. Familiarity with influencer marketing platforms (such as CreatorIQ or Aspire), social media analytics tools, and CRM systems is commonly required. Strong relationship-building, negotiation, and communication skills help you engage effectively with influencers and internal teams. These skills ensure successful campaigns, foster positive brand-influencer relationships, and drive measurable marketing results.

What does an Influencer Relations Coordinator do?

An Influencer Relations Coordinator is responsible for building and maintaining relationships with social media influencers on behalf of a brand or organization. Their duties include identifying relevant influencers, organizing partnership campaigns, negotiating contracts, and tracking campaign performance. They also ensure that influencers align with the brand’s values and messaging, and act as a point of contact throughout collaborations. The goal is to increase brand awareness and engagement through strategic influencer partnerships.

What is the difference between Influencer Relations Coordinator vs Social Media Coordinator?

AspectInfluencer Relations CoordinatorSocial Media Coordinator
Primary FocusBuilding relationships with influencers and managing influencer campaignsManaging and creating content for social media platforms
Required SkillsRelationship management, negotiation, influencer marketingContent creation, social media analytics, community engagement
Work EnvironmentMarketing teams, influencer agencies, brand departmentsSocial media teams, marketing departments, digital agencies
Common UsageUsed in influencer marketing campaigns and brand collaborationsUsed for daily social media content and audience engagement

The Influencer Relations Coordinator primarily focuses on building relationships with influencers and managing influencer campaigns, while the Social Media Coordinator handles content creation and engagement across social platforms. Both roles are essential in digital marketing but serve different functions within a company's marketing strategy.

How does an Influencer Relations Coordinator typically collaborate with marketing and PR teams?

An Influencer Relations Coordinator works closely with both marketing and PR teams to align influencer campaigns with broader brand initiatives. They often participate in campaign planning meetings, share insights about influencer trends, and help identify creators who best match the target audience. Regular communication with these teams ensures messaging consistency and maximizes campaign impact. This collaborative environment allows for creative brainstorming and ongoing feedback, making teamwork a core part of the coordinator’s daily routine.
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Influencer Relations Coordinator jobs near you
Infographic showing various Influencer Relations Coordinator job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $55,460 per year, or $26.7 per hour.

Influencer & PR Coordinator

Nanit

New York, NY • Hybrid

Full-time

Medical, Life, Retirement, PTO

Posted 4 days ago

Job description

About Nanit:

Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence. 

Here, your work directly impacts millions of families. Our team of scientists, engineers, and parents is small but mighty - we share a mission to make early childhood easier, healthier, and more connected. If you want to work on technology that genuinely matters, join us. 

About the Role:

Nanit is looking for a curious, fast-learning Influencer & PR Coordinator to support our influencer, PR, and brand efforts. This is an entry-level role built for someone who wants to learn the ropes of brand marketing from the ground up, rolling up their sleeves on the day-to-day work that keeps a fast-moving team running smoothly. You'll get exposure to influencer relations, PR support, and brand operations, reporting to the Director, Influencer & PR and supporting the broader brand team.

What You''ll Do:

  • Research and identify influencers and content creators aligned with Nanit's brand and audience
  • Support outreach to prospective partners, helping build and maintain relationships
  • Assist with contracting influencers and creators, keeping agreements organized and on track
  • Track outreach and partnership status to keep the team's pipeline current
  • Support campaign tracking by monitoring and reporting on influencer and press coverage 
  • Manage sampling requests from influencers, editors and partners 
  • Coordinate mailers, ensuring the right products reach the right people on time
  • Support PR efforts, including media list upkeep, mailer coordination, and follow-up tracking
  • Assist with event planning and on-the-ground logistics as needed
  • Help prepare materials and briefs for PR and event activations
  • Provide general support to the broader brand team, jumping in wherever needed
  • Learn Nanit's brand voice and standards to support consistent execution across touchpoints

Who You Are:

  • 1 - 2 years of experience in marketing, PR, or influencer relations 
  • A fast, curious learner, comfortable picking up new tools and processes quickly
  • Strong knowledge of the influencer landscape, with a genuine pulse on culture and what's happening next
  • Highly organized and detail-oriented, able to manage multiple tasks and deadlines
  • Proactive and ready to roll up your sleeves, no task too small
  • Comfortable working in a fast-paced environment with shifting priorities
  • Strong written and verbal communication skills
  • Collaborative, with the ability to support multiple stakeholders across a team

Why You'll Love Working Here:

  • Hybrid in office schedule 
  • Remote work from home month in August 
  • Flexible PTO (we trust you to take the time you need)
  • Equity options so you can share in our growth
  • Paid parental leave for all new parents
  • Employee discounts on Nanit products
  • Work from home stipend
  • Monthly team events

EEO, Salary and Location: 

This is a hybrid role that will require prospective candidates to be in our NYC 2-3 days per week

Salary Range: $70,000 to $80,000 + plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.

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