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Hispanic Advertising Jobs (NOW HIRING)

... advertisers, marketers, and partners by connecting them with Hispanic voters. The Vice President of Political and Advocacy Sales will spearhead TelevisaUnivision's political advertising outreach ...

PR · On-site

Experience within Hispanic media or multicultural marketing environments * Established relationships within the Puerto Rico advertising and business community * Bachelor's degree in Business ...

VP, Brand Partnerships

New York, NY · On-site

$180K - $200K/yr

Hispanic audience and multicultural marketing Experience working with large enterprise-level advertisers Knowledge of data-driven marketing, advanced TV, and programmatic ecosystems Track record of ...

... Hispanic market . This role is ideal for a forward-looking, entrepreneurial leader who wants to ... Maximize manufacturer advertising reimbursement and co-op programs , ensuring compliance while ...

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Hispanic Advertising information

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$37.5K

$93.3K

$194.5K

How much do hispanic advertising jobs pay per year?

As of Jun 9, 2026, the average yearly pay for hispanic advertising in the United States is $93,333.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,000.00 and $170,000.00 per year, depending on experience, location, and employer.

What is the difference between Hispanic Advertising vs Hispanic Media Buyer?

AspectHispanic AdvertisingHispanic Media Buyer
Primary RoleDevelops advertising campaigns targeting Hispanic audiencesPurchases media space to place Hispanic-focused ads
Required SkillsMarketing strategy, cultural understanding, creative developmentMedia planning, negotiation, analytics
Work EnvironmentAdvertising agencies, marketing departmentsMedia outlets, advertising agencies
Industry UsageUsed across marketing and advertising sectorsPrimarily in media buying and planning

Hispanic Advertising involves creating and managing campaigns aimed at Hispanic audiences, focusing on strategy and creative content. Hispanic Media Buyers specialize in purchasing media space to ensure ads reach the target demographic effectively. While both roles work closely within the advertising industry, Hispanic Advertising emphasizes campaign development, whereas Hispanic Media Buyers focus on media placement and negotiations.

What are some common challenges faced by professionals in Hispanic Advertising and how can they be addressed?

Professionals in Hispanic Advertising often encounter challenges such as understanding the cultural nuances of diverse Hispanic communities and ensuring campaigns resonate authentically with various subgroups. Navigating language preferences, regional dialects, and generational differences requires careful research and collaboration with culturally fluent team members. Building trust and strong relationships within target communities is essential, as is staying updated on evolving trends in Hispanic media consumption. Addressing these challenges involves continuous learning, open communication, and leveraging insights from multicultural specialists within the team.

What is Hispanic advertising?

Hispanic advertising refers to marketing strategies and campaigns specifically designed to reach and engage Hispanic or Latino audiences. This type of advertising takes into account cultural nuances, language preferences (Spanish, English, or bilingual), and community values to effectively communicate with this diverse and growing demographic. Hispanic advertising can include TV, radio, digital, print, and social media channels, often tailored with culturally relevant messaging and visuals. Its goal is to create authentic connections and drive brand loyalty among Hispanic consumers.

What are the key skills and qualifications needed to thrive in Hispanic Advertising, and why are they important?

To excel in Hispanic Advertising, you need expertise in marketing, cultural fluency with Hispanic audiences, and often a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, and advertising systems like Google Ads and social media channels is crucial. Strong communication, creativity, and cultural sensitivity are vital soft skills for crafting resonant campaigns. These skills ensure that advertising strategies are both effective and culturally relevant, driving engagement and brand growth within Hispanic markets.
More about Hispanic Advertising jobs
What states have the most Hispanic Advertising jobs? States with the most job openings for Hispanic Advertising jobs include:
MULTIMEDIA SALES MANAGER - WHNS (TELEMUNDO)

MULTIMEDIA SALES MANAGER - WHNS (TELEMUNDO)

GRAY TELEVISION

Greenville, SC

Full-time

Posted 29 days ago


Gray Television rating

7.2

Company rating: 7.2 out of 10

Based on 63 frontline employees who took The Breakroom Quiz

39th of 65 rated media


Job description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WHNS:

Fox Carolina is located in Greenville, South Carolina, consistently named one of the best small cities in the US. Our DMA (#36) includes Asheville, NC, and offers a competitive news environment. Fox Carolina is emerging as the news leader, producing 13 hours of news each weekday. Our team of award-winning professionals thrives in a fast-paced, yet fun, environment.

Greenville has an amazing downtown scene, revolving around the Reedy River, five-star restaurants and breweries, and miles and miles of walking trails. For outdoor enthusiasts, the Upstate and Western North Carolina offer lakes, mountains, and historical landmarks all within a short drive. Greenville continues to be named a top small city, a top foodie city, and one of the best places for young professionals in the country.

Job Summary/Description:

We are seeking an experienced, dynamic sales professional to join our Telemundo Sales Team as a Telemundo MultiMedia Sales Manager. This unique dual-role position combines direct sales responsibilities with account management, team leadership, and training duties. The ideal candidate will be a natural closer with a proven track record of exceeding sales quotas, while also possessing the ability to mentor and develop our local sales team in Hispanic media expertise. This role is critical to driving revenue growth and building long-term client partnerships in the Hispanic advertising market.

Duties/responsibilities include, but are not limited to:

Sales & Business Development:

• Serve as a Hispanic media expert for the station and conduct joint sales calls with station Media Executives to establish credibility and close complex deals
• Develop and close new business broadcast and digital accounts through strategic outreach and relationship building
• Prepare and present accurate and comprehensive sales presentations tailored to client needs
• Create clear and concise media plans that detail specifically the products being utilized throughout the month, quarter, and year
• Seek out and establish close business relationships with local advertising agencies, direct clients, and key decision-makers in the Hispanic market
• Achieve all monthly and quarterly budgets and KPIs set by sales management

Leadership & Training:

• Provide Hispanic media sales training to local sales Media Executives
• Assist in closing and maintaining existing business accounts alongside the sales team
• Lead and attend sales meetings, training sessions, client meetings, and promotional events
• Serve as a subject matter expert on Hispanic media advertising strategies and best practices
• Help build and strengthen the team's collective knowledge of the Hispanic advertising landscape

Qualifications/Requirements:

Essential Skills:

• Sales Excellence: Proven track record of exceeding sales quotas with a natural ability to close deals
• Relationship Building: Natural networker who builds trust quickly and maintains long-term partnerships
• Hispanic Market Expertise: Deep knowledge and hands-on experience with Hispanic media ad sales and advertising agencies
• Communication: Ability to prepare and deliver compelling presentations; articulate and persuasive in all client interactions
• Training & Leadership: Demonstrated ability to teach, mentor, and motivate sales professionals
• Adaptability: Ability to work in a fast-paced environment and handle multiple challenges simultaneously
• Performance Driven: Track record of meeting or exceeding targets and KPIs

Desired Qualities:

• High energy level and ambition with intensity and drive to succeed
• Long-term perspective and commitment to building something genuinely significant
• Strategic thinking combined with tactical execution
• Strong organizational and time management skills
• Ability to work collaboratively with internal teams and external partners

Experience Requirements:

• Proven experience selling to Hispanic markets and working with Hispanic advertising agencies
• Experience in a leadership or mentoring capacity (training sales staff (preferred)
• Demonstrated success in broadcast and/or digital media sales

Work Environment:

• Fast-paced, dynamic sales environment
• Ability to juggle multiple priorities and client demands
• Regular attendance at meetings, training sessions, and promotional events
• Some flexibility may be required for client meetings and events outside standard business hours

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WHNS-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.


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