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Hispanic Advertising Jobs (NOW HIRING)

Write and adapt bilingual copy for a variety of channels including social media, email, push notifications, in-app messaging, web, and digital advertising - with a deep understanding of U.S. Hispanic ...

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Hispanic Advertising information

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$37.5K

$93.3K

$194.5K

How much do hispanic advertising jobs pay per year?

As of Jun 9, 2026, the average yearly pay for hispanic advertising in the United States is $93,333.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,000.00 and $170,000.00 per year, depending on experience, location, and employer.

What is the difference between Hispanic Advertising vs Hispanic Media Buyer?

AspectHispanic AdvertisingHispanic Media Buyer
Primary RoleDevelops advertising campaigns targeting Hispanic audiencesPurchases media space to place Hispanic-focused ads
Required SkillsMarketing strategy, cultural understanding, creative developmentMedia planning, negotiation, analytics
Work EnvironmentAdvertising agencies, marketing departmentsMedia outlets, advertising agencies
Industry UsageUsed across marketing and advertising sectorsPrimarily in media buying and planning

Hispanic Advertising involves creating and managing campaigns aimed at Hispanic audiences, focusing on strategy and creative content. Hispanic Media Buyers specialize in purchasing media space to ensure ads reach the target demographic effectively. While both roles work closely within the advertising industry, Hispanic Advertising emphasizes campaign development, whereas Hispanic Media Buyers focus on media placement and negotiations.

What are some common challenges faced by professionals in Hispanic Advertising and how can they be addressed?

Professionals in Hispanic Advertising often encounter challenges such as understanding the cultural nuances of diverse Hispanic communities and ensuring campaigns resonate authentically with various subgroups. Navigating language preferences, regional dialects, and generational differences requires careful research and collaboration with culturally fluent team members. Building trust and strong relationships within target communities is essential, as is staying updated on evolving trends in Hispanic media consumption. Addressing these challenges involves continuous learning, open communication, and leveraging insights from multicultural specialists within the team.

What is Hispanic advertising?

Hispanic advertising refers to marketing strategies and campaigns specifically designed to reach and engage Hispanic or Latino audiences. This type of advertising takes into account cultural nuances, language preferences (Spanish, English, or bilingual), and community values to effectively communicate with this diverse and growing demographic. Hispanic advertising can include TV, radio, digital, print, and social media channels, often tailored with culturally relevant messaging and visuals. Its goal is to create authentic connections and drive brand loyalty among Hispanic consumers.

What are the key skills and qualifications needed to thrive in Hispanic Advertising, and why are they important?

To excel in Hispanic Advertising, you need expertise in marketing, cultural fluency with Hispanic audiences, and often a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, and advertising systems like Google Ads and social media channels is crucial. Strong communication, creativity, and cultural sensitivity are vital soft skills for crafting resonant campaigns. These skills ensure that advertising strategies are both effective and culturally relevant, driving engagement and brand growth within Hispanic markets.
More about Hispanic Advertising jobs
What states have the most Hispanic Advertising jobs? States with the most job openings for Hispanic Advertising jobs include:

Associate Creative Director - Art

Starcom Mediavest Group Germany Gmbh

Manhattan, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago


Job description

Company Description
The community is the creative and business partner for the new mainstream, growing brands through culturally honest creativity. A global creative agency founded in 2000 and with offices in Miami, New York, Buenos Aires and Mexico City, the community is made up of individuals representing more than 30 nationalities, with over 75% of employees self-identifying as diverse. Current clients include Verizon, Walmart, Volkswagen, Bath & Body Works, AutoZone, Porsche Latin America, and more. The community was recognized as one of the "Top 25 Agencies of the Last 50 Years" by Campaign. Ad Age honored the community 9 of the last 13 years (including top 10 A-list, Multicultural Agency of the Year, Agency to Watch, and Standout). This past year, the agency was selected by both Adweek (2023) and Ad Age (2024) as Multicultural Agency of the Year. Additionally, in 2022, the agency was included in Fast Company's Most Innovative Companies in Advertising Lis, and in 2019, it was named one of Ad Age's "Best Places to Work," and listed as one of the world's "Fastest Growing Agencies" by Adweek. The community's work has been recognized by all the industry's most prestigious award shows, earning, among others, 11 Grand Prix.
For more information, please visit: https://www.thecommunityagency.com/en-us
Job Description
The Community is looking for an ACD art director to join our team. This role will focus on US Hispanic Market / Multicultural and will partner closely with an ACD Copywriter. The ideal candidate will be responsible for concepting new ideas on future creative initiatives for one the agency's largest clients. This role will be tasked to ensure that the team's creative efforts are impactful.
The Community leads with their passion to create inventive new concepts. This position will partner to develop, create and execute 360 creative as well as social focused work for assigned clients. This will include determining the tone, style, visual identity and structure of content based on client's requirements but also helping push the clients further. This role will have the opportunity to be involved in all stages of the advertising process including initial idea creation to ensure anticipated creative ideas can be achieved based on the platform, technical and artistic needs, and budgets proposed.
Responsibilities
• Deliver breakthrough creative work
• Create succinct concepts for projects inclusive of big picture campaigns.
• Lead the creative expansion of big picture concepts to be rolled out into 360 creative including: retail copy, radio, print, out of home, in store signage, etc.
• Understand when to push for Digital/Social focused projects.
• Collaborate with the creative team on new business pitches to develop and shape brands and their messaging.
• Interact with project teams to ensure tone, style and structure support the concept.
• Actively contribute to strategic brainstorming campaign development, creative brief development and execution.
• Present to clients and help sell through ideas.
• Manage the roll out of campaigns.
• Mentor and direct junior creative talent.
Qualifications
• 7-9 years of experience in an ad agency in an art direction role.
• Ability to concept long form and short form content.
• Experience overseeing and/or mentoring junior creatives.
• Outstanding creativity and ability and strong concept skills.
• Ability to concept content in a wide variety of styles.
• Experience working in an Art Director/Copywriter partnership.
• Prior advertising experience working in US Hispanic sector or other multicultural markets required.
• Ability to interact with team and clients in English.
• Spanish language skills required.
• Ability to communicate effectively with team members and clients.
• Bachelor's in advertising or communications or foreign equivalent a plus but not required.
• Demonstrated experience leveraging AI-powered creative tools and workflows to support concept development, visual storytelling, creative exploration and/or production within a professional creative environment.
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $106,780.00 - $170,937.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/08/2026.
#LI-LB2
Compensation Range: USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/15/2026.