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Chai Vision

Job Description - Head of Membership

Job Title: Head of Membership

Department: Marketing

Reports To: Head of Brand Marketing

Location: Hybrid - HQ

Job Type: Full-Time

Salary: $110,000 - $130,000 USD / Year

About Chai Vision

Chai Vision is a fast-growing eCommerce company managing a portfolio of direct-to-consumer (DTC) brands across high-impact categories-from fitness and wellness to home goods, pet care, children's products, outdoor products, kitchen essentials, and supplements. We scale rapidly on platforms like Shopify, Amazon, and TikTok Shop through a data-driven, community-first approach and a relentless focus on product-market fit.

The organization is driven by a data-informed approach to growth, disciplined operational execution, and a commitment to delivering high-quality products and customer experiences at scale. Chai Vision continues to invest in expanding its omnichannel sales strategy and retail presence worldwide, offering team members the opportunity to contribute within a fast-paced, performance-oriented organization focused on sustainable growth and long-term value creation.

About the Role

The Head of Membership is the strategic and operational owner of The Wellness Circle - Lifepro's membership, loyalty, and community ecosystem. You'll transform The Wellness Circle from a retention initiative into a meaningful recurring-revenue and brand-loyalty growth engine.

You'll own membership growth, retention, and monetization strategy, member benefits and wellness programming, partnerships, lifecycle communications, and community engagement. You'll also be the senior owner of our Facebook VIP Groups, ensuring they drive retention, advocacy, referrals, product adoption, and membership conversion.

This role is approximately 70% strategy / 30% execution.

What You'll Do

Membership Strategy & Growth

• Own the vision, roadmap, and business strategy for The Wellness Circle - including positioning, pricing, packaging, and value proposition.
• Develop annual growth plans and recurring-revenue forecasts.
• Drive member acquisition across ecommerce, retail, affiliate, creator, and community channels.
• Identify and launch new monetization opportunities.

Member Experience & Programming

• Build exclusive member experiences, educational content, wellness challenges, and tiered engagement frameworks.
• Continuously improve the member experience based on feedback and behavioral data.
• Keep member benefits differentiated and compelling.

Community Leadership

• Own the strategy, growth, engagement, and long-term vision for our Facebook VIP Groups.
• Create programming and member journeys that connect community participation to membership.
• Set moderation standards, ambassador programs, and community KPIs.

Retention & Lifecycle Marketing

• Own retention, renewal, churn reduction, and win-back strategies.
• Partner with Lifecycle Marketing on onboarding, engagement, and renewal programs.
• Build segmentation based on member behavior and lifecycle stage.

Revenue & Commercial Ownership

• Own membership revenue targets and business performance.
• Build forecasting models across acquisition, retention, renewal, and customer lifetime value.
• Identify cross-sell and upsell opportunities, and partner with Ecommerce and Finance on growth planning.

Partnerships & Benefits

• Develop relationships with wellness brands, practitioners, and content partners.
• Negotiate member-exclusive benefits and experiences, and evaluate partnership ROI.
• Expand The Wellness Circle into a broader wellness ecosystem beyond Lifepro products.
  

Who You Are

• Membership business builder - you've built, scaled, or operated subscription, loyalty, or recurring-revenue programs.
• Community ecosystem builder - you've grown engaged online communities that drive retention and advocacy.
• Retention marketing expert - you know lifecycle marketing, loyalty mechanics, customer journeys, and churn reduction.
• Revenue-focused strategist - you tie community and membership initiatives to measurable business outcomes.
• Partnership builder - you've negotiated member-benefit partnerships that add value while protecting margin.
• Data-driven decision maker - you use cohort analysis, retention metrics, CLV, and engagement reporting to guide strategy.
• Team and systems builder - you've led cross-functional teams and built scalable operating systems.
  

Tools You'll Use

Shopify, Klaviyo, Skio, Triple Whale, Impact, Google Analytics, Facebook Groups, community platforms (e.g., Discord, Skool), Google Workspace, Slack, Monday.com.

Why Work With Us

• Paid time off that increases with tenure at the company, giving you time to relax, recharge, and reset.
• 15 days of a flexible holiday schedule so you can celebrate what matters to you
• Medical insurance with 50% of premiums covered
• 401(k) with company match up to 4% to invest in your future
• Continued education opportunities to keep your skills sharp
• Holiday and birthday gifts-we celebrate our people
• A collaborative, high-energy environment where ideas become action
• Real room to grow as we scale
  

"If you thrive in a fast-paced, data-driven environment and want to make a real impact at a growing eCommerce company, you'll love working here!"