Oversee CRM campaign strategy and performance (e.g., monthly GTM cadence) * Manage and approve organic social with agency partners, ensuring regional relevance and brand tone * Lead website refresh ...
Oversee CRM campaign strategy and performance (e.g., monthly GTM cadence) * Manage and approve organic social with agency partners, ensuring regional relevance and brand tone * Lead website refresh ...
Work, as part of a larger GTM Team, to qualify and advance consulting opportunities. Sales Support * Run a disciplined sales pipeline including lead management, qualification, bringing established ...
Work, as part of a larger GTM Team, to qualify and advance consulting opportunities. Sales Support * Run a disciplined sales pipeline including lead management, qualification, bringing established ...
Manager, Partner Development
Novi, MI · On-site
$65/hr
Execute GTM sales strategies and partner development campaigns to build and support ongoing new partner acquisition efforts. * Accurately document and demonstrate sales efforts through CRM updates ...
Quick apply
Manager, Partner Development
Novi, MI · On-site
$65/hr
Execute GTM sales strategies and partner development campaigns to build and support ongoing new partner acquisition efforts. * Accurately document and demonstrate sales efforts through CRM updates ...
Sr Data Architect
Troy, MI · On-site
$120 - $170/hr
Validate KPIs across source systems and manage cross-system changes safely. * Systems Integration ... Familiarity with marketing analytics platforms such as GA4 and GTM. * Experience with call tracking ...
Sr Data Architect
Troy, MI · On-site
$120 - $170/hr
Validate KPIs across source systems and manage cross-system changes safely. * Systems Integration ... Familiarity with marketing analytics platforms such as GA4 and GTM. * Experience with call tracking ...
Sr Data Architect
Troy, MI · On-site
$64 - $85.50/hr
Validate KPIs across source systems and manage cross-system changes safely. * Systems Integration ... Familiarity with marketing analytics platforms such as GA4 and GTM. * Experience with call tracking ...
Quick apply
Sr Data Architect
Troy, MI · On-site
$64 - $85.50/hr
Validate KPIs across source systems and manage cross-system changes safely. * Systems Integration ... Familiarity with marketing analytics platforms such as GA4 and GTM. * Experience with call tracking ...
Lead Product Manager (Intellectual Property)
Ann Arbor, MI · On-site
$140 - $180/hr
## Lead Product Manager (Intellectual Property)Applyremote type: Hybridlocations: R166-Alexandria: USA ... to support GTM**It would be great if you also had...*** Intellectual Property experience or ...
Lead Product Manager (Intellectual Property)
Ann Arbor, MI · On-site
$140 - $180/hr
## Lead Product Manager (Intellectual Property)Applyremote type: Hybridlocations: R166-Alexandria: USA ... to support GTM**It would be great if you also had...*** Intellectual Property experience or ...
Sales Leader - Life Insurance (US)
Three Rivers, MI · On-site +1
Excellent communication, executive presentation, and relationship management skills. * Hands-on knowledge of enterprise sales methodologies and a collaborative working style with global GTM teams.
Sales Leader - Life Insurance (US)
Three Rivers, MI · On-site +1
Excellent communication, executive presentation, and relationship management skills. * Hands-on knowledge of enterprise sales methodologies and a collaborative working style with global GTM teams.
Manage budget * Ensure research teams adhere to Research & Insights operating standards and ... Represent the Center to proactively position research as a driver of GTM and client impact * Drive ...
Manage budget * Ensure research teams adhere to Research & Insights operating standards and ... Represent the Center to proactively position research as a driver of GTM and client impact * Drive ...
... GTM It would be great if you also had... * Intellectual Property experience or knowledge * Prior ... Build and manage key processes that enhance operational efficiency and support product development ...
... GTM It would be great if you also had... * Intellectual Property experience or knowledge * Prior ... Build and manage key processes that enhance operational efficiency and support product development ...
Experience managing customs brokers and working with ERP/GTM systems * Demonstrated ability to work cross-functionally and independently in a fast-paced, evolving environment Preferred * Licensed U.S.
Experience managing customs brokers and working with ERP/GTM systems * Demonstrated ability to work cross-functionally and independently in a fast-paced, evolving environment Preferred * Licensed U.S.
Experience managing customs brokers and working with ERP/GTM systems * Demonstrated ability to work cross-functionally and independently in a fast-paced, evolving environment Preferred: * Licensed U.
Experience managing customs brokers and working with ERP/GTM systems * Demonstrated ability to work cross-functionally and independently in a fast-paced, evolving environment Preferred: * Licensed U.
... GTM It would be great if you also had... * Intellectual Property experience or knowledge * Prior ... Build and manage key processes that enhance operational efficiency and support product development ...
... GTM It would be great if you also had... * Intellectual Property experience or knowledge * Prior ... Build and manage key processes that enhance operational efficiency and support product development ...
Manage budget * Ensure research teams adhere to Research & Insights operating standards and ... Represent the Center to proactively position research as a driver of GTM and client impact * Drive ...
Manage budget * Ensure research teams adhere to Research & Insights operating standards and ... Represent the Center to proactively position research as a driver of GTM and client impact * Drive ...
Manage budget * Ensure research teams adhere to Research & Insights operating standards and ... Represent the Center to proactively position research as a driver of GTM and client impact * Drive ...
Manage budget * Ensure research teams adhere to Research & Insights operating standards and ... Represent the Center to proactively position research as a driver of GTM and client impact * Drive ...
Go-to-Market - Ann Arbor, MI, USA
$150K - $200K/yr
Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3-8 years of experience in a sales, account executive, or GTM role at a technical B2B company * Track ...
Go-to-Market - Ann Arbor, MI, USA
$150K - $200K/yr
Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3-8 years of experience in a sales, account executive, or GTM role at a technical B2B company * Track ...
Go-to-Market - Detroit, MI, USA
$150K - $200K/yr
Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3-8 years of experience in a sales, account executive, or GTM role at a technical B2B company * Track ...
Go-to-Market - Detroit, MI, USA
$150K - $200K/yr
Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3-8 years of experience in a sales, account executive, or GTM role at a technical B2B company * Track ...
Go-to-Market - Detroit, MI, USA
Detroit, MI · On-site
$150K - $200K/yr
Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3-8 years of experience in a sales, account executive, or GTM role at a technical B2B company * Track ...
Go-to-Market - Detroit, MI, USA
Detroit, MI · On-site
$150K - $200K/yr
Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3-8 years of experience in a sales, account executive, or GTM role at a technical B2B company * Track ...
Principal Architect, Simulation Platform
Ann Arbor, MI · On-site +1
$200K - $240K/yr
... time management and deterministic behavior across both. * Design and evolve the core simulation ... Represent KDE on a standing cross-functional council with Algorithms, Product, GTM, and QA, ...
Principal Architect, Simulation Platform
Ann Arbor, MI · On-site +1
$200K - $240K/yr
... time management and deterministic behavior across both. * Design and evolve the core simulation ... Represent KDE on a standing cross-functional council with Algorithms, Product, GTM, and QA, ...
Go-to-Market - Ann Arbor, MI, USA
Ann Arbor, MI · On-site
$150K - $200K/yr
Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3-8 years of experience in a sales, account executive, or GTM role at a technical B2B company * Track ...
Go-to-Market - Ann Arbor, MI, USA
Ann Arbor, MI · On-site
$150K - $200K/yr
Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3-8 years of experience in a sales, account executive, or GTM role at a technical B2B company * Track ...
Ensure alignment from product vision through GTM execution and customer success. * Enable ... Experience in managing technology budgets, vendor relationships, and resource allocation.
Ensure alignment from product vision through GTM execution and customer success. * Enable ... Experience in managing technology budgets, vendor relationships, and resource allocation.
Gtm Manager information
What is the difference between Gtm Manager vs Marketing Manager?
| Aspect | Gtm Manager | Marketing Manager |
|---|---|---|
| Required Credentials | Bachelor's in Business, Marketing, or related field; experience in product launches and sales strategies | Bachelor's in Marketing, Communications, or related field; experience in campaign development and brand management |
| Work Environment | Cross-functional teams, product-focused, strategic planning | Advertising agencies, corporate marketing departments, creative teams |
| Employer & Industry Usage | Tech, SaaS, e-commerce, retail | Consumer goods, services, tech, retail |
| Common Search & Comparison Intent | Understanding roles in go-to-market strategies, product launches | Marketing strategies, campaign management, brand positioning |
The Gtm Manager focuses on coordinating product launches and sales strategies across teams, while the Marketing Manager handles overall marketing campaigns and brand management. Both roles require strategic thinking and collaboration but differ in their primary focus areas within the go-to-market process.
How to get a Gtm Manager job?
To become a Gtm Manager, candidates typically need several years of experience in marketing, sales, or product management, along with strong skills in go-to-market strategies, data analysis, and cross-functional collaboration. Earning relevant certifications or advanced degrees can enhance prospects, and experience with tools like CRM or marketing automation platforms is often valued. Building a track record of successful product launches and strategic planning is essential for securing a Gtm Manager position.
Is Gtm Manager a good job?
A Gtm Manager is responsible for overseeing go-to-market strategies, coordinating marketing, sales, and product teams to ensure successful product launches. The role typically requires strong leadership, strategic planning, and familiarity with tools like CRM and analytics platforms. It can be a rewarding career for those interested in marketing and business growth, with opportunities for advancement and competitive compensation.
What is the role of a Gtm Manager?
A Gtm Manager (Go-to-Market Manager) is responsible for developing and executing strategies to launch products or services, coordinate cross-functional teams, and ensure successful market entry. They analyze market trends, oversee marketing and sales alignment, and utilize tools like CRM and analytics platforms to optimize performance.
What are the most commonly searched types of Gtm jobs in Michigan?
The most popular types of Gtm jobs in Michigan are:
What are popular job titles related to Gtm Manager jobs in Michigan?
For Gtm Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Gtm Manager jobs in Michigan look for?
The top searched job categories for Gtm Manager jobs in Michigan are:
- Assistant Remote Product Marketing Manager
- Remote Global Marketing Manager
- Remote Director Omnichannel Marketing
- Financial Product Manager
- Gtm Marketing Manager
- Digital Marketing Communications Manager
- Remote Wedding Industry Marketing
- Integrated Campaign Manager
- Digital Product Marketing Manager
- Global Brand Manager
Alfa Romeo Marketing Manager
Auburn Hills, MI • On-site
Stellantis •
IT Services
7.5
Based on 131 frontline employees who took The Breakroom Quiz
15th of 45 rated automakers
Good employer
Recommended by students
Paid breaks
Respectful managers
Uninterrupted breaks
Full-time
Re-posted 9 days ago
Job description
The Alfa Romeo North America Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.
Key Responsibilities:
Brand Leadership & Strategy
Marketing Collaboration & Execution
Dealer & Retail Support
Performance & Reporting
Key Deliverables
Cross-Functional Partners Engagement
Basic Requirements:
Preferred Requirements:
Key Responsibilities:
Brand Leadership & Strategy
- Serve as the single point of accountability for Alfa Romeo brand marketing in North America
- Translate global direction into regionally relevant strategies and executions
- Define priorities and optimize impact
- Develop and coordinate the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness
- Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates
Marketing Collaboration & Execution
- Lead coordination across CRM, media, web operations, social, experiential, branded entertainment, and retail marketing
- Ensure alignment across internal Stellantis stakeholders and agency partners
- Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines
- Develop strategic briefs and activation plans for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life
- Ensure cohesive messaging across .com, CRM campaigns, dealer assets, and social channels
- Oversee CRM campaign strategy and performance (e.g., monthly GTM cadence)
- Manage and approve organic social with agency partners, ensuring regional relevance and brand tone
- Lead website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling
- Partner with teams to activate launches, lifecycle campaigns, and key milestones
- Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities
Dealer & Retail Support
- Support dealer communications and launch calls (CRM, digital, experiential updates)
- Partner on co-op programs, dealer websites, and retail marketing integration
- Ensure alignment between brand initiatives and dealer execution
Performance & Reporting
- Track and report on brand KPIs, campaign effectiveness, and engagement metrics
- Prepare executive-level updates (business reviews, leadership presentations)
- Identify opportunities to improve efficiency and drive measurable results
Key Deliverables
- Monthly Go-to-Market Deck
- Cross team collaboration with Brand Managers related to incentive direction and comms
- Lead Cross Channel Planning & Execution in collab with the Fleet Coordinator
- Purchase Order Reviews
Cross-Functional Partners Engagement
- Drive Days/Training
- Advertising
- PR
- Experiential
- Auto Shows
- BC/Field Staff
- Global Team
- Agency Partners
Basic Requirements:
- Bachelor's Degree in Business Administration, Marketing, or related field
- Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, event management, or related
- Proven track record of leading cross-functional teams to execute high-impact marketing campaigns, product launches, and branded events
- Familiarity with automotive industry dynamics, consumer engagement strategies, and branded partnership execution
- Demonstrated ability to manage complex logistics and timelines while maintaining brand standards and delivering exceptional customer experiences
Preferred Requirements:
- MBA
- Global marketing experience would be a bonus
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