Gtm Manager Jobs in Michigan (NOW HIRING)

StockX has redefined the global marketplace for culture - where buyers and sellers transact with confidence on an always-on digital exchange. We are building the next frontier of creator-driven, culturally rich commerce that blends excitement, community, expertise, and transaction in one platform.

This initiative is designed to empower sellers and creators to build sustainable businesses while creating moments that drive deep engagement. To support this effort, we are forming a category-led Go-To-Market organization (StockX Live) that scales with culture, category dynamics, and community expertise.

The Category Manager is a foundational hire tasked with owning the growth and strategic trajectory of a major category. You will serve as the chief operator, strategist, and market voice for your category - identifying opportunity, building pipelines, and driving seller and creator engagement from early stages through scale.

This role blends strategic planning, deep customer and market understanding, and hands-on execution, with full ownership of category growth outcomes. You will work closely with Partnerships, Marketing, Product, and Operations to define and accelerate the path to liquidity, engagement, and monetization within your category.

• Define the strategic vision and growth plan for your category on the platform
  
• Become a deep expert on the category's supply landscape, demand drivers, community channels, and competitive dynamics
  
• Establish metrics and quarterly goals to measure and drive category performance

Supply & Community Acquisition

• Build a robust pipeline of sellers, creators, influencers, and shops within your category
  
• Drive outbound outreach, onboarding, and enablement for high-potential sellers
  
• Cultivate long-term relationships with strategic sellers and community leaders
  

• Partner with our Account and Partnerships Managers to scale seller engagement and support
  
• Collaborate with Category Marketing Managers to architect high-impact launches, moments, and campaigns
  
• Represent category needs and insights to Product and Engineering to improve seller tools, features, and platform performance
  

• Use data to diagnose growth opportunities, identify bottlenecks, and optimize playbooks
  
• Track supply, engagement, retention, and revenue trends and adjust strategies in real time
  
• Surface actionable insights to Growth leadership and cross-functional stakeholders
  

• Act as the platform's representative within your category's ecosystem
  
• Engage deeply with community norms, vernacular, and cultural drivers to inform both strategy and execution
  
• Champion creator and seller needs internally to ensure authentic, category-led growth
  

• Experienced GTM / Growth Operator: 5+ years in business development, partnerships, category management, or marketplace growth roles; experience in consumer platforms or two-sided marketplaces preferred
  
• Strategic Thinker + Doer: Comfortable defining vision while executing in ambiguous, fast-moving environments
  
• Relationship-Driven: Able to build trust quickly with sellers, creators, and internal partners
  
• Data Fluent: Makes decisions informed by data and measures what matters
  
• Community Minded: Understands cultural nuance, category subcultures, and trends that drive engagement
  

• Existing network within the assigned category (e.g., sneaker resellers, influencer communities, boutique shops)
  
• Marketplace experience across both supply and demand sides
  
• Experience with creator monetization platforms, community-driven commerce, or enthusiast ecosystems
  
• Comfort with CRM tools, sales pipelines, analytics dashboards, and seller performance metrics
  

As one of the first Category Managers supporting this new commerce initiative, you will:

• Set the playbook for how categories scale on an emerging platform
  
• Shape how StockX engages sellers, creators, and communities at scale
  
• Build the foundation of a repeatable, category-centric GTM / Growth engine that expands into new verticals
  

This role is both strategic and entrepreneurial, with meaningful ownership and the opportunity to influence the trajectory of a high-potential new product.