Gtm Manager Jobs in Michigan (NOW HIRING)

The Breakdown

Reporting into the Chief Merchandising Officer, the Go-To-Market Operations Director is responsible for leading Burton’s global GTM operating process across regions and functions. This role will own the structure, execution, communication, tools, and governance required to deliver GTM milestones efficiently and effectively across the business. This role serves as the operational linchpin connecting Merchandising, Marketing, Marketplaces, and Product across global and regional teams — ensuring alignment, accountability, and readiness throughout the GTM lifecycle. The ideal candidate brings deep GTM operational expertise, merchandising experience, strong cross-functional leadership, and lead the GTM process with scalable organizational execution from global to regions. 

What You Get to Do

• Lead and operationalize Burton’s global GTM process globally and regionally
• Own GTM milestones, readiness processes, and execution cadences
• Prepare, facilitate, and drive readiness meetings including agenda development, attendee management, action tracking, and follow-through
• Plan, produce, and facilitate 2 annual, Global GTM Summits - Fall and Spring - to build alignment and energy for upcoming cycles
• Drive efficient cross-functional coordination across Merchandising, Marketing, Marketplaces, and Product across global and regional teams
• Partner with regional teams to deploy and implement scalable GTM processes 
• Identify process gaps and opportunities – tools, templates, operating frameworks, etc. - for continuous improvement across the GTM lifecycle
• Responsible for guiding the implementation and integration of aligned recommendations from external contractors and consultants into the go-to-market (GTM) organization. Ensure nothing discussed in that forum sits in isolation. Identify key stakeholders responsible for institutionalizing recommendations into new processes

What You’ll Bring to The Team

• 8+ years of experience in GTM operations, business operations, merchandising, or related function
• Experience operating in a global, matrixed consumer brand environment
• Strong cross-functional leadership and stakeholder management capabilities
• Proven ability to build and scale operational processes and frameworks
• Exceptional facilitation, communication, and organizational skills
• Ability to influence without direct authority across functions and geographies
• Strong systems-thinking mindset with attention to operational detail
• Experience in apparel, retail, footwear, outdoor, sporting goods, or consumer products preferred

Core Capabilities That Would Help You Succeed in This Role

• Operational Excellence - Ability to design, implement, and continuously improve scalable GTM operating processes across a complex, cross-functional organization.
• Cross-Functional Leadership - Strong ability to align teams with differing priorities and drive progress through influence, communication, and accountability.
• Strategic Execution - Capable of translating high-level organizational priorities into actionable plans, operating rhythms, and measurable outcomes.
• Organizational Agility - Comfort operating in ambiguity and evolving environments while creating clarity, structure, and momentum for teams.
• Communication & Facilitation - Exceptional meeting leadership, stakeholder communication, and decision-management skills that enable efficient execution and alignment.
• Systems Thinking - Ability to see interdependencies across functions, anticipate downstream impacts, and build processes that improve organizational effectiveness at scale.
• Change Leadership - Experience driving adoption of new tools, workflows, governance, and ways of working across global and regional teams.

How Your Success Will Be Measured

• GTM milestones are consistently delivered on time with improved organizational readiness
• Cross-functional teams demonstrate stronger alignment, clarity, and accountability
• GTM processes become more scalable, efficient, and consistent across global and regions
• Senior leadership spends less time on operational coordination and escalation management
• Communication flows improve across teams, functions, and regions
• Stakeholders across Merchandising, Marketing, Marketplaces, and Product within Global and Regions view the GTM process as clear, effective, and value-driving
• Continuous improvements are identified and implemented across GTM workflows and governance

Travel:

• This role requires minimal and potential overnight travel

Work/Physical Environment:

This position is in a typical stational office setting. Over 80% of the day will be spent sitting in 1 location. 

More Info to Seal the Deal:

Burton's benefits package includes health insurance (medical, dental and vision), life insurance (company paid), flex spending, short- and long-term disability insurance (company paid), great parental benefits, 401k plan with company match, and paid time-off. Other perks include a discounted season pass, free lessons, product discounts, free demo equipment, ride days, casual work environment, and many more...

This is a full-time salaried role, based at our headquarters in Burlington, Vermont and will be required to be on site at least 4 days per week. We will offer relocation assistance to move to Vermont to any candidate who is hired. The hiring range for this role is $125,000-$175,000, depending on relevant experience and/or education, specific skills, function, and available budget. Please note that the range details above reflect the base pay only and does not include any potential bonus and other benefits that we offer.