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Graduate Market Research Analyst Jobs (NOW HIRING)

webfx.com

Market Research Analyst

Harrisburg, PA · On-site

Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a market research or business analyst role * General knowledge of SEO * Demonstrated ability to interpret marketing ...

webfx.com

Market Research Analyst

Harrisburg, PA

Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a market research or business analyst role * General knowledge of SEO * Demonstrated ability to interpret marketing ...

Morris Group, Inc.

Market Research Analyst

Windsor, CT · On-site

Morris Group Inc. is seeking an onsite Market Research Analyst to shape adoption of more robust decisions across our growing, diversified machine tool distribution and service network. As part of our ...

PBG

Market Research Analyst

Mclean, VA

$56K/yr

Conduct research and analyze data on customer demographics, preferences, and market trends to identify opportunities and forecast demand. Design and implement surveys, polls, and data collection ...

PBG

Market Research Analyst

Mclean, VA · On-site

$56K/yr

Conduct research and analyze data on customer demographics, preferences, and market trends to identify opportunities and forecast demand. Design and implement surveys, polls, and data collection ...

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Graduate Market Research Analyst information

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How much do graduate market research analyst jobs pay per year?

As of Jun 10, 2026, the average yearly pay for graduate market research analyst in the United States is $78,816.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $88,500.00 per year, depending on experience, location, and employer.

What does a Graduate Market Research Analyst do?

A Graduate Market Research Analyst collects and analyzes data about consumers, competitors, and market trends to help organizations make informed business decisions. They typically assist with designing surveys, conducting interviews or focus groups, and interpreting data to identify opportunities or challenges in the market. Their work supports marketing strategies, product development, and overall business growth. As entry-level professionals, they often work under the supervision of senior analysts and develop their skills through on-the-job experience.

What is the difference between Graduate Market Research Analyst vs Market Research Analyst?

AspectGraduate Market Research AnalystMarket Research Analyst
Required CredentialsBachelor's degree, entry-levelBachelor's degree, some roles prefer experience
Work EnvironmentInternship or entry-level positions, academic settingsCorporate or agency settings, more independent work
Employer & Industry UsageUniversities, market research firms, entry-level rolesBusinesses, marketing agencies, mid-level roles
Common Search & ComparisonYesYes

The main difference is that a Graduate Market Research Analyst is typically an entry-level role for recent graduates, focusing on learning and supporting research projects. A Market Research Analyst usually has more experience and may handle more complex analysis independently. Both roles require similar educational backgrounds, but the Graduate role is often a stepping stone to the more experienced Market Research Analyst position.

What are the key skills and qualifications needed to thrive as a Graduate Market Research Analyst, and why are they important?

To thrive as a Graduate Market Research Analyst, you need strong analytical skills, proficiency in data interpretation, and a relevant degree in marketing, business, or a related field. Familiarity with statistical analysis tools such as SPSS, Excel, or survey platforms, as well as experience with data visualization software, is typically required. Excellent communication, critical thinking, and attention to detail are vital soft skills for presenting findings and collaborating with teams. These skills and qualifications are essential for generating actionable insights that support informed business decisions and drive organizational growth.

What are some typical challenges Graduate Market Research Analysts face when transitioning from academic studies to a professional research environment?

Graduate Market Research Analysts often find the shift from academic research to professional market research challenging due to tighter deadlines, the need to balance multiple projects, and the expectation to deliver actionable insights rather than theoretical analysis. In the workplace, analysts must quickly adapt to using industry-standard tools, collaborate closely with clients and cross-functional teams, and present findings in a clear, business-focused manner. Developing time management skills and learning to communicate complex data effectively are key to a successful transition.
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Graduate Market Research Analyst jobs near you

Market Research Analyst

webfx.com

Harrisburg, PA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago

Job description

About the Role
 
WebFX is seeking a candidate for our Marketing Account Management team! Our ideal candidate has a bachelor's degree, 1-2 years of experience in SEO/digital marketing, and is excited about working with clients in an agency setting. Existing experience in marketing is expected, but additional training will be provided on the job.
 
The Qualifications: Who You Are
 
Education:
  • A Bachelor's Degree: All majors welcome!
  • GPA: 3.4 or above
 
Related Experience and Skills:
  • Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a market research or business analyst role
  • General knowledge of SEO
  • Demonstrated ability to interpret marketing/business analytics
  • Strong skills in data analysis
  • Outstanding customer service skills
  • Strong verbal and written communication skills
  • Presentation skills
  • Experience at a marketing/advertising agency (a bonus!)
 
Tools/Technical Skills:
  • Excel/Google Suite
  • General knowledge of Google Ads and Analytics
  • General knowledge of HTML
 
Qualities and Traits:
  • You're interested in the web, and like keeping up with new technology
  • You're professional, dependable, and self-motivated
  • You take pride in your work and always strive for high-quality results
  • You work with urgency and enjoy getting things done
  • You're proactive when it comes to solving problems
  • You're a lifelong learner, and are always looking to stretch and grow your skills
  • You love thinking both creatively and analytically, and love using data to make decisions
 
If this sounds like you, then we want to hear from you! We are committed to growing 1% better every day, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA!
 
 The Job Responsibilities: What You'll Do
 
Client Relationship Management
(About 40% of your day)
 
  • Serve as a partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing success
  • Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate
 
Marketing Campaign Strategy & Execution
(About 35% of your day)
 
  • Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
  • Manage significant paid search budgets across top-tier search engines, optimizing campaigns for maximum ROI and exceeding performance targets
  • Optimize client websites for search engines (on-page SEO), leveraging advanced techniques to enhance organic visibility and drive qualified traffic
  • Direct the design of web pages and other content, ensuring all functionality is operating properly and all content is up-to-date
 
Performance Analysis & Reporting
(About 15% of your day)
 
  • Analyze campaign performance data (In Google Analytics and RevenueCloudFX) to identify trends, insights, and opportunities for optimization
  • Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings
  • Calculate ROI, and prepare and present regular reports that translate findings into actionable recommendations
 
Marketing Research & Testing
(About 10% of your day)
  • Lead research initiatives, including keyword research and competitive analysis, to identify emerging trends and inform strategic decision-making
  • Spearhead A/B and usability testing, leveraging data-driven insights to improve conversion rates and enhance user experience
 
The Benefits: What You'll Get
 
Comprehensive, On-the-Job Training and Career Development
  • Initial training to learn foundational hard skills over the first few months on the job
  • Ongoing advanced training sessions from industry experts as you progress further in your role
  • Regular team Lunch-and-Learns in our on-site training amenities
 
Career Growth and Upward Progression Paths
  • All our roles include a built-in, upward promotional path within WebFX
  • Merit-based promotions are abundant for new team members who meet or exceed performance metrics
  • Regular 1-on-1 check-ins with a manager to support career growth
 
Potential promotional path for Market Research Analyst:
  • Digital Marketing Consultant
  • Lead Internet Marketing Consultant
  • Sr. Internet Marketing Consultant
 
In-Person Experience Alongside Our Team of Industry Experts
  • This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.
 
Compensation
  • Negotiable
Meet WebFX: Who We Are
 
Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that's where you come in!
 
We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we're committed to driving business growth for our clients, and we're on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.
 
 
Why Choose WebFX?
 
Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times
 
Individual and Company Growth: Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally
 
Training and Development: Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business
 
Flexible Schedule: Start your day between 8-10 am - when you do your best work
 
Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching
 
100% Company 401k Matching: Up to 4%
 
Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!)
 
Tech and Equipment: All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space!  
 
Health & Wellness: 24/7 on-site gym and an employee wellness program including a free FitBit, fitness challenges, and a Headspace account
 
Office Perks: Complimentary coffee service by our on-site barista, tea bar, pet-friendly office spaces, casual dress code, surprise catered meals, and more
 
Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes
 
...And So Much More! Home buyer program, profit sharing, personal desk fund, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients
 
 
Check out our culture on social media:
Instagram
Twitter
Facebook
 
*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!
 
We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now!
 
WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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