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Lab Coat Marketing, LLC

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Marketing Strategist (Remote) - Google Ads Focused

Tucson, AZ · Remote

$50K - $60K/yr

Manage and optimize a minimum of 80 Google Ads accounts * Execute client marketing tasks with speed and attention to detail * Provide strategic updates and performance insights to self-storage ...

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How much do google ads jobs pay per year?

As of Jul 16, 2026, the average yearly pay for google ads in the United States is $77,785.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,500.00 and $90,000.00 per year, depending on experience, location, and employer.

What is a Google Ads job?

A Google Ads job involves managing online advertising campaigns using Google's advertising platform. Professionals in this role create, monitor, and optimize ad campaigns to drive traffic, leads, or sales for businesses. Responsibilities may include keyword research, ad copywriting, bid management, and performance analysis. Strong analytical skills and an understanding of digital marketing strategies are essential.

What are the key skills and qualifications needed to thrive in the Google Ads position, and why are they important?

To thrive in a Google Ads role, you need strong analytical skills, marketing knowledge, and experience in digital advertising, often supported by a degree in marketing or a related field. Familiarity with Google Ads Manager, Google Analytics, and certifications like Google Ads Certification are highly valuable. Excellent communication, creativity, and problem-solving abilities help set you apart in crafting effective campaigns. These skills are crucial for optimizing ad performance, meeting client goals, and driving measurable business results in a competitive digital landscape.

What are some common challenges faced in a Google Ads role, and how can they be managed?

A common challenge in a Google Ads role is staying updated with frequent changes in platforms, algorithms, and best practices, which can impact campaign effectiveness. Managing multiple accounts or large-scale campaigns while ensuring consistent performance and budget optimization also requires strong organizational skills and attention to detail. Collaborating with clients or internal teams to align campaign objectives and report on key metrics can be demanding but rewarding. To succeed, professionals proactively engage in continuous learning, leverage data-driven insights, and prioritize clear communication across stakeholders.

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Senior Paid Media Manager (Google Ads, Hotel Ads & Meta)

Senior Paid Media Manager (Google Ads, Hotel Ads & Meta)

Method Co.

Philadelphia, PA

$124K - $129K/yr

Other

Re-posted 26 days ago

Job description

Senior Paid Media Manager (Google Ads, Hotel Ads & Meta)

Focus: Google & Meta | Direct Revenue Focus

About Method Co.

Method Co. is a boutique hospitality company that develops, designs, and operates a portfolio of hotels, restaurants, and apartment-style accommodations across the country. With a focus on culturally relevant and design-driven experiences, Method Co. creates spaces that blend thoughtful service, elevated design, and a deep sense of place.

About The Role:

Method Co is seeking a hands-on Senior Paid Media Manager (Google Ads, Hotel Ads & Meta) to lead execution and optimization of paid media campaigns across our portfolio of hotels and food & beverage concepts. This role is focused on driving direct revenue through highly efficient, well-structured campaigns across Google Ads and Meta platforms, while ensuring accurate tracking, attribution, and performance reporting. This is a highly executional role. The ideal candidate is both strategic and deeply hands-on. This candidate will actively build campaigns, troubleshoot tracking, and continuously optimize performance based on data.

Core Responsibilities:Paid Media Strategy & Execution (Primary Focus)

Own day-to-day execution and optimization of paid media campaigns across:
Google Ads (Search, Performance Max, Remarketing)
Meta Ads (Facebook, Instagram)
Build, launch, and manage campaigns directly within platforms
Develop campaign structures, keyword strategies, and audience targeting
Write and test ad copy and messaging
Monitor performance and continuously optimize for ROAS, CPA, IS% and revenue growth
Manage budget pacing and allocation across campaigns and properties

Tracking, Attribution & Technical Setup

Own implementation and QA of tracking across platforms:
Meta Pixel
Google Ads conversion tracking
GA4 + Google Tag Manager (GTM)
Ensure accurate conversion tracking and attribution across all campaigns
Troubleshoot tracking issues (pixel firing, event duplication, attribution gaps)
Maintain UTM governance and consistency across campaigns
Partner with developers or vendors as needed for advanced tracking implementations

Performance Analysis & Reporting

Analyze campaign performance and identify opportunities for optimization
Build and maintain reporting dashboards (GA4, Looker Studio, internal platform reporting)
Report on key metrics including ROAS, CPA, conversion rate, and revenue
Translate data into clear insights and actionable recommendations

Creative & Landing Page Collaboration

Partner with internal creative team to develop high-performing ad assets
Provide clear creative briefs based on performance insights
Identify winning creative and messaging and guide iterations
Collaborate on landing page strategy to improve conversion rates

Cross-Functional Collaboration

Work closely with marketing, creative, and operations teams to align campaigns with business goals
Coordinate with external vendors or agencies when needed
Stay current on platform updates, industry trends, and new opportunities in paid media

Qualifications

5-8 years of experience in performance marketing or paid media
Strong hands-on experience with:
Google Ads (Search & Performance Max required)
Meta Ads (Facebook & Instagram)
Experience implementing and managing tracking via GA4 and GTM
Strong understanding of attribution, conversion tracking, and data accuracy
Proven ability to manage budgets and drive measurable revenue growth
Strong analytical skills with ability to interpret data and optimize campaigns
Experience writing ad copy and guiding creative strategy
Comfortable working in a fast-paced, multi-brand environment
Hospitality or booking-driven business experience is a plus

Nice to Have

Experience with Google Hotel Ads or metasearch platforms
Familiarity with HubSpot or CRM platforms
Basic understanding of SEO (collaborative, not ownership)
Experience with booking engines or e-commerce platforms

Apply