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Goodwill Marketing Jobs (NOW HIRING)

Goodwill Industries

Donations Coordinator

Edinburg, TX · On-site

POSITION SUMMARY The Donations Coordinator is an integral member of the Marketing Team at Goodwill South Texas, reporting directly to the Community Engagement Manager. This role is responsible for ...

Goodwill

Chief Advancement Officer

Tacoma, WA

$150K/yr

The person in this position will lead the marketing, fundraising, and employee communications functions of our Goodwill and manage a team of specialists in relevant supporting roles. In carrying out ...

Goodwill Industries

Job Coach I

Yreka, CA

$11.17/hr

Company Description Southern Oregon Goodwill is dedicated to helping those with employment barriers ... We seek a dynamic individual with a background in marketing and development to join the team that ...

DRB Homes

Marketing Manager (1991)

Englewood, CO

$80K - $90K/yr

The Marketing Manager is responsible for strategic planning and managing the marketing activities ... Plans, promotes, and executes department meetings and community and goodwill events; participates ...

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$33K

$83.5K

$145.5K

How much do goodwill marketing jobs pay per year?

As of Jul 13, 2026, the average yearly pay for goodwill marketing in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is Goodwill Marketing?

Goodwill marketing refers to strategies and efforts by organizations to build a positive reputation, foster trust, and enhance relationships with customers and the community. Rather than focusing solely on direct sales or promotions, goodwill marketing emphasizes actions that demonstrate a company's values, social responsibility, and commitment to giving back. This can include charitable donations, community events, sustainability initiatives, or transparent business practices. The aim is to create long-term loyalty and a favorable public image, which can indirectly benefit the business over time.

What are the key skills and qualifications needed to thrive in Goodwill Marketing, and why are they important?

To excel in Goodwill Marketing, you need a solid understanding of branding, public relations, and community engagement, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing tools, social media platforms, and CRM systems is typically required. Strong interpersonal skills, creativity, and strategic thinking help build lasting relationships and craft effective campaigns. These competencies are crucial for enhancing brand reputation, fostering community trust, and achieving organizational goals.

What is the difference between Goodwill Marketing vs Goodwill Fundraising Coordinator?

AspectGoodwill MarketingGoodwill Fundraising Coordinator
Primary FocusPromoting brand awareness and marketing campaignsOrganizing and managing fundraising events and initiatives
Required SkillsMarketing strategies, communication, social mediaEvent planning, donor relations, fundraising techniques
Work EnvironmentMarketing departments, community outreachFundraising events, community centers, nonprofit settings
Common CertificationsMarketing certifications, digital marketing skillsFundraising certifications, nonprofit management

While both roles support Goodwill's mission, the Goodwill Marketing role focuses on promoting the organization through marketing strategies, whereas the Goodwill Fundraising Coordinator concentrates on organizing fundraising efforts. Understanding these differences helps align your skills with the right position in the nonprofit sector.

What are some typical challenges faced by professionals in Goodwill Marketing, and how can they be addressed?

Professionals in Goodwill Marketing often encounter challenges such as effectively communicating the organization's mission, measuring the impact of campaigns, and engaging diverse community groups. To address these, it's important to develop clear messaging that resonates with target audiences, utilize data analytics to track campaign performance, and foster partnerships with local organizations to expand outreach. Regular team collaboration and feedback can also help refine strategies and overcome obstacles.
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Goodwill Marketing jobs near you
Infographic showing various Goodwill Marketing job openings in the United States as of July 2026, with employment types broken down into 73% Full Time, and 27% Part Time. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Marketing Coordinator

HAGERSTOWN GOODWILL INDUSTRIES INC

Hagerstown, MD • On-site

$40K - $45K/yr

Full-time

Re-posted 28 days ago

Job description

Job Summary
The Donated Goods Retail & Grocery Marketing Coordinator is responsible for planning, coordinating, and executing marketing initiatives that drive traffic, sales, and community engagement across Horizon Goodwill's Donated Goods Retail (DGR) and Grocery operations. This role serves as a key connector between marketing strategy and on-the-ground execution, ensuring stores have timely, consistent, and effective marketing support that aligns with organizational goals and brand standards.
The Coordinator works closely with Retail and Grocery leadership, store managers, and the Mission Advancement team to promote campaigns, seasonal initiatives, promotions, and community partnerships that support revenue growth and mission impact.
Essential Functions
Retail & Grocery Marketing Execution
• Coordinate and implement marketing campaigns for DGR and Grocery locations, including promotions, seasonal sales, grand openings, pilots, and special initiatives.
• Serve as the primary marketing point of contact for retail and grocery store managers.
• Ensure stores are equipped with approved signage, promotional materials, and messaging in advance of campaigns.
• Support consistency of brand standards across all physical locations.
Campaign & Content Coordination
• Assist in developing retail- and grocery-focused content for digital, print, in-store, and community channels.
• Coordinate timelines, deliverables, and approvals for marketing materials related to store operations.
• Track campaign calendars to ensure alignment with operational priorities and inventory flow.
Field Support & Store Engagement
• Conduct regular store visits to assess marketing execution, signage placement, and promotional effectiveness.
• Gather feedback from store teams and share insights with the Marketing Manager and Retail/Grocery leadership.
• Support training or guidance for store staff related to promotions, loyalty programs, and customer-facing messaging.
Collaboration & Cross-Functional Support
• Work closely with Retail Operations, Grocery Operations, and Mission Advancement to align messaging with sales goals and mission outcomes.
• Support marketing needs related to loyalty programs, community events, donation drives, and in-store experiences.
• Assist with coordination of marketing updates shared during retail or operations meetings.
Reporting & Continuous Improvement
• Assist in tracking basic performance metrics (traffic drivers, promotion uptake, qualitative store feedback).
• Identify opportunities to improve communication, visibility, and execution of marketing initiatives at the store level.
• Maintain organized records of campaigns, assets, and timelines.
Education & Experience
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 2-4 years of experience in marketing coordination, retail marketing, or multi-location operations support.
• Experience supporting frontline or store-based teams strongly preferred.
Knowledge, Skills, & Abilities
• Strong organizational and project coordination skills.
• Ability to manage multiple initiatives across locations and timelines.
• Clear written and verbal communication skills.
• Comfort working in both office and retail/grocery environments.
• Working knowledge of digital marketing, signage, and promotional execution.
• Proficiency with Microsoft 365 tools and basic marketing platforms.
• Ability to travel regularly to retail and grocery locations.
Physical & Work Environment
• Combination of office work and on-site store visits.
• Occasional lifting of marketing materials (up to 25 lbs).
• Evening or weekend availability may be required for special events or launches.
Potential Career Paths:
  • Marketing and Public Relations Manager

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