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Goodwill Marketing Jobs in Michigan (NOW HIRING)

Hillsdale College

Social Media Fellow

Hillsdale, MI · On-site

Identify opportunities for the College to cultivate goodwill, reinforce its mission, and increase ... Experience with marketing or a related field is preferred. * Candidates should possess excellent ...

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Goodwill Marketing information

What is Goodwill Marketing?

Goodwill marketing refers to strategies and efforts by organizations to build a positive reputation, foster trust, and enhance relationships with customers and the community. Rather than focusing solely on direct sales or promotions, goodwill marketing emphasizes actions that demonstrate a company's values, social responsibility, and commitment to giving back. This can include charitable donations, community events, sustainability initiatives, or transparent business practices. The aim is to create long-term loyalty and a favorable public image, which can indirectly benefit the business over time.

What are the key skills and qualifications needed to thrive in Goodwill Marketing?

To excel in Goodwill Marketing, you need a solid understanding of branding, public relations, and community engagement, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing tools, social media platforms, and CRM systems is typically required. Strong interpersonal skills, creativity, and strategic thinking help build lasting relationships and craft effective campaigns. These competencies are crucial for enhancing brand reputation, fostering community trust, and achieving organizational goals.

What are some typical challenges faced by professionals in Goodwill Marketing, and how can they be addressed?

Professionals in Goodwill Marketing often encounter challenges such as effectively communicating the organization's mission, measuring the impact of campaigns, and engaging diverse community groups. To address these, it's important to develop clear messaging that resonates with target audiences, utilize data analytics to track campaign performance, and foster partnerships with local organizations to expand outreach. Regular team collaboration and feedback can also help refine strategies and overcome obstacles.

What is the difference between Goodwill Marketing vs Goodwill Fundraising Coordinator?

AspectGoodwill MarketingGoodwill Fundraising Coordinator
Primary FocusPromoting brand awareness and marketing campaignsOrganizing and managing fundraising events and initiatives
Required SkillsMarketing strategies, communication, social mediaEvent planning, donor relations, fundraising techniques
Work EnvironmentMarketing departments, community outreachFundraising events, community centers, nonprofit settings
Common CertificationsMarketing certifications, digital marketing skillsFundraising certifications, nonprofit management

While both roles support Goodwill's mission, the Goodwill Marketing role focuses on promoting the organization through marketing strategies, whereas the Goodwill Fundraising Coordinator concentrates on organizing fundraising efforts. Understanding these differences helps align your skills with the right position in the nonprofit sector.

What are popular job titles related to Goodwill Marketing jobs in Michigan?

For Goodwill Marketing jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Goodwill Marketing jobs in Michigan look for?

The top searched job categories for Goodwill Marketing jobs in Michigan are:

Goodwill Marketing jobs near you
Infographic showing various Goodwill Marketing job openings in Michigan as of August 2026, with employment types broken down into 83% Full Time, and 17% Part Time. Highlights an 100% In-person job distribution.

Mission Services Counselor

Goodwill Mid Michigan

Flint, MI • On-site

$40K/yr

Full-time

Medical, Dental, Vision, Life, PTO

Posted 11 days ago

Job description

________________________________________________________________________________________

Goodwill Industries of Mid-Michigan is looking to fill a Mission Services Counselor position to work in the Genesee County area.

 Annual Salary of $40,000 
plus 20% discount on in-store purchases.

Career Advancement Opportunities!!!!!!! 

_______________________________________________________

Benefits? I'm glad you asked!

  • 10 paid holidays, plus
  • Two weeks paid vacation, plus 
  • Medical, dental and vision insurance available plus
  • Biweekly Direct Deposit plus
  • Pet Insurance plus
  • FREE Employee Assistance Programs plus
  • AFLAC
  • Life Insurance
  • Short and Long Term disability available
_______________________________________________________

Essential duties and responsibilities:

  • Responsible for caseload assigned of consumers.  Counsels consumers, moves them into work stations, follows progress, reports results in case conferences, writes reports for referring agency, and maintains the files of the consumers assigned.
  • Ensure assigned consumers on the caseload receive the needed services in order to progress in their Mission Services plans such as counseling, referrals to other agencies, and crisis intervention.
  • Collaborate with supervisors and work with consumers to increase productivity and meet the goals of the Mission Services plan.
  • Document in consumer files the services rendered.
  • Write Mission Services plan for each consumer as they progress through the program.  Monitor and evaluate progress and modify as needed.
  • Write discharge summary for referral agency of each consumer leaving program.  Conduct exit interview and collect I.D. badge from each.
_______________________________________________________

Think you've got what it takes? 

  • Education, Training and Experience:
    • Associate's degree required; Bachelor's degree preferred.
    • Special training helpful in human relations, positive confrontation techniques, behavioral science, marketing and communications.
    • Previous experience in a rehabilitation setting.
    • Counseling experience.
    • Knowledge of the world of work.
    • Knowledge of Mid-Michigan agencies.
    • Supervisory experience
    • Computer skills, including Microsoft Office.
_______________________________________________________

Our Mission:  To assist individuals with barriers to employment in making the transition to independence and self-sufficiency. 

Did you know?

  • Our profits help fund programs that help people with obstacles in finding work so that they can go out into the world and be successful!  
  • We recycle everything possible! In 2025, we kept over 7.7 million lbs. of STUFF from ending up in landfills!! That's a lot of stuff!

So... what are you waiting for? Join our team today!

____________________________________________________________________________________

Goodwill Industries of Mid-Michigan provides reasonable accommodation for individuals requiring assistance with the application or hiring process. If you need assistance completing this online application, contact the Human Resources Department at 810-762-9960 or GoodwillHR@goodwillmidmichigan.org. Goodwill Industries of Mid-Michigan is an Equal Opportunity Employer. 

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