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Goodwill Marketing Jobs (NOW HIRING)

Goodwill of Houston

Director of Marketing

TX · On-site

Director, Marketing Department: Donated Goods Program (DGP) Reports To: Chief Operating Officer ... Goodwill Houston (GWH) is transforming lives by connecting people to opportunities that advance the ...

HORIZON GOODWILL

Marketing Coordinator

Hagerstown, MD

$42K - $58K/yr

... Horizon Goodwill's Donated Goods Retail (DGR) and Grocery operations. This role serves as a key connector between marketing strategy and on-the-ground execution, ensuring stores have timely ...

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$33K

$83.5K

$145.5K

How much do goodwill marketing jobs pay per year?

As of Jul 10, 2026, the average yearly pay for goodwill marketing in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is Goodwill Marketing?

Goodwill marketing refers to strategies and efforts by organizations to build a positive reputation, foster trust, and enhance relationships with customers and the community. Rather than focusing solely on direct sales or promotions, goodwill marketing emphasizes actions that demonstrate a company's values, social responsibility, and commitment to giving back. This can include charitable donations, community events, sustainability initiatives, or transparent business practices. The aim is to create long-term loyalty and a favorable public image, which can indirectly benefit the business over time.

What are the key skills and qualifications needed to thrive in Goodwill Marketing, and why are they important?

To excel in Goodwill Marketing, you need a solid understanding of branding, public relations, and community engagement, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing tools, social media platforms, and CRM systems is typically required. Strong interpersonal skills, creativity, and strategic thinking help build lasting relationships and craft effective campaigns. These competencies are crucial for enhancing brand reputation, fostering community trust, and achieving organizational goals.

What is the difference between Goodwill Marketing vs Goodwill Fundraising Coordinator?

AspectGoodwill MarketingGoodwill Fundraising Coordinator
Primary FocusPromoting brand awareness and marketing campaignsOrganizing and managing fundraising events and initiatives
Required SkillsMarketing strategies, communication, social mediaEvent planning, donor relations, fundraising techniques
Work EnvironmentMarketing departments, community outreachFundraising events, community centers, nonprofit settings
Common CertificationsMarketing certifications, digital marketing skillsFundraising certifications, nonprofit management

While both roles support Goodwill's mission, the Goodwill Marketing role focuses on promoting the organization through marketing strategies, whereas the Goodwill Fundraising Coordinator concentrates on organizing fundraising efforts. Understanding these differences helps align your skills with the right position in the nonprofit sector.

What are some typical challenges faced by professionals in Goodwill Marketing, and how can they be addressed?

Professionals in Goodwill Marketing often encounter challenges such as effectively communicating the organization's mission, measuring the impact of campaigns, and engaging diverse community groups. To address these, it's important to develop clear messaging that resonates with target audiences, utilize data analytics to track campaign performance, and foster partnerships with local organizations to expand outreach. Regular team collaboration and feedback can also help refine strategies and overcome obstacles.
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Goodwill Marketing jobs near you
Infographic showing various Goodwill Marketing job openings in the United States as of July 2026, with employment types broken down into 73% Full Time, and 27% Part Time. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.
Vice President of Marketing and Development

Vice President of Marketing and Development

Goodwill Industries of Middle GA and the CSRA

Macon, GA

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 2 days ago

Job description

Company Description

Goodwill Industries has embraced the philosophy of helping people with achieving "abundant living" since its founding in 1902 by the Rev. Edgar J. Helms, a Methodist minister. Today, Goodwill Industries is a $6 billion plus federation of 170 autonomous members world-wide.

In 1996, Goodwill Industries of Middle Georgia, Inc. expanded its territory into Augusta Georgia and Aiken, South Carolina, increasing the number of service counties to 35 to become Goodwill Industries of Middle Georgia and the Central Savannah River Area. There are three other Goodwill organizations headquartered in Georgia and two other agencies in South Carolina. Committed to building lives, families, and communities one career at a time, Goodwill Industries of Middle Georgia and the CSRA has built on its long tradition of quality job training programs, employment counseling, and job placement. In the last calendar year, the organization served over 20,799 unemployed or underemployed individuals with an estimated economic impact of $168.8 million.

Helms College

In July 2007 Helms College (www.helms.edu) was established in Macon by Goodwill Industries of Middle Georgia, Inc. (GIMG) with the sole focus of creating a post-secondary educational model for Goodwill Industries that provides skills training in the culinary arts, health services and other occupational areas that lead to meaningful middle-skills careers in the 21st century. Helms College opened a second campus in Augusta in the fall of 2012 with plans for additional campuses in Georgia and beyond. Licensed by the Georgia Nonpublic Postsecondary Education Commission (GNPEC) and accredited by Accrediting Council for Continuing Education and Training (ACCET), Helms College combines high-demand academic credentials and holistic student support services with experiential learning opportunities at Goodwill-owned business enterprises  (www.edgarshospitality.com), including Edgar's restaurants and full service catering and conference venues in Macon and Augusta. Goodwill's 2020 Strategic Plan anticipates expanding Helms College program offerings in Macon and Augusta, adding new satellite campuses in Aiken and Lake Oconee, plus partnering with other autonomous Goodwill organizations in the U.S. to establish additional branches of the only degree granting College affiliated with a Goodwill organization.

www.goodwillworks.org

www.helms.edu

 www.edgarshospitality.com

www.edgarsgrille.com

www.andersonconferencecenter.com

                                                                             EEO

                                                      Minority/Female/Disability/Veteran

Job Description

Vice President of Marketing and Development

The incoming Vice President of Marketing and Development will direct marketing, communications and public relations, both internal and external. This Executive will provide overall leadership for fundraising/development programs, ensuring all fundraising and marketing activities are aligned with the mission and strategic priorities of Goodwill Industries of Middle Georgia, Inc. (GIMG) and Helms College (HC). Successful candidates will be energized by and aligned with Reverend Edgar Helm's faith based social enterprise approach to eliminate poverty through education and career development.

Fundraising and Development

         Support Goodwill's long range strategic plan, establish annual business plans and annual fundraising budget to include capital campaigns, annual campaigns, planned giving, major gifts and grants.

         Implement $20 million Helms College comprehensive campaign with individual capital campaigns in four communities within GIMG territory plus branch fund replication fund to grow Helms world-wide in partnership with other autonomous Goodwill organizations.

         As President directs, be principle partner with campaign counsel.

         Build relationships with key stakeholders such as corporations, elected officials, non-profit                       organizations, foundations and citizens of territory.

         Actively participate in the solicitation of donations, major gifts and grants.

         Provide regular fundraising and budget reports to Goodwill's President/CEO and the Goodwill Works Foundation Board of Directors.

         Help create philanthropic culture with Goodwill Board members and employees and Helms College students.

         Develop vibrant story telling alumni association for Helms College.

         Lead major events in each region to fuel annual campaign and mission awareness.   ReNew& Brew, GoodBoats for Goodwill in Augusta and Annual Gala in Macon.

         Propose other fundraising events for other communities and work with campaign ongoing cultivation event development.

         Plan, develop, and implement policies and procedures of the Foundation including investment and gift acceptance policies.

         Assure compliance with all regulations, laws, and the Foundation's by-laws.

         Responsible for leading Volunteer Services and Faith Community Relations initiatives, moving volunteers to become philosophical investors in Goodwill.

Marketing, Communications and Public Relations

         Provide leadership to marketing and communications department, overseeing all internal and external agency communications, brand management, and internal department customer service.

         Responsible for the creation and implementation of a comprehensive marketing, communications and public relations (M/C/PR) process that conveys Goodwill's mission to all donors, customers and constituencies that is a consistent message throughout all organizational business lines.

         Act as Goodwill media liaison coordinating  media interest, ensuring regular and  ongoing  contact  with target media, and providing appropriate response  to media requests in accordance with established procedures.

         Promote President as "Chief Story Teller" in all regions as is practical.

         Stay abreast of developments in the field of M/C/PR using information to further Goodwill's operational success and mission awareness.

         Integrate Goodwill mission marketing into all sales and business development initiatives.

         Multiply four-fold the charity PR and donated positive media coverage regionally and nationally for Helms College.

Qualifications

Experience & Education:

         Professional experience in a nonprofit organization with documented success in fundraising and cultivating donor relationships beyond alumni donor base.

         Experience supervising administrative, marketing, fundraising, and program staff.

         Strategic planning and budgeting experience.

         Established relationships with senior leadership at regional and national foundations plus corporate philanthropy.

         Experience building relationships and fundraising in the faith community sphere.

         Merger and Acquisition experience helpful.

Skills Needed:

         High energy and a passion for GIMG's mission is essential.

         Ability to construct, articulate and implement strategic and department development plan.

         A professional and resourceful style; the ability to work independently and as a team player, to take initiative, and to manage multiple tasks and projects at a time.

         Leadership, team building, interpersonal, and time management skills.

         Must be able to generate trust and build alliances in the organization, with key community organizations, city, county and state governments and other key constituents.

         A polished public speaker and presenter with outstanding media relations skills.

         A critical thinker with attention to detail who regularly seeks innovative solutions to complex business issues. Flexible, with the ability to know when to shift direction and when to be persistent.

         Must communicate concisely both in writing and verbally with a wide variety of constituents.

         Marketing experience at a senior management level; experience with brand management print, radio, television and electronic/social media advertising and programming.

         Must have the ability to manage public relations programs in multiple cities, simultaneously.

         Ability to start up sophisticated Advancement/Development Office for Helms College to fuel world-wide Branch expansion as a way to eliminate poverty.

Additional Information

Augusta and Macon, Georgia

 

The Vice President of Marketing and Development will have responsibility for Goodwill's entire territory.  Corporate offices are located in Augusta and Macon, Georgia. 

Nestled on the banks of the mighty Savannah River, Augusta, also known as Augusta-Richmond County is full of history, atmosphere, Southern charm, and activities for all ages.  Known worldwide for the Masters golf tournament, Augusta offers some of Georgia's best golfing, fishing and boating. 

Located 75 miles south of Atlanta, Macon offers large-city amenities and true Southern hospitality.  The birthplace of Southern rock, Macon offers the state's largest collection of African-American art, history and culture.  With historic sites, architectural gems, cultural activities, fine and casual dining, superior health care, and excellent shopping, Macon is a great place to live.

GIMG offers a competitive compensation package which includes major medical and dental insurance and a 100% matching 401K plan. 

Augusta and Macon, Georgia

 

The Vice President of Marketing and Development will have responsibility for Goodwill's entire territory.  Corporate offices are located in Augusta and Macon, Georgia. 

Nestled on the banks of the mighty Savannah River, Augusta, also known as Augusta-Richmond County is full of history, atmosphere, Southern charm, and activities for all ages.  Known worldwide for the Masters golf tournament, Augusta offers some of Georgia's best golfing, fishing and boating. 

Located 75 miles south of Atlanta, Macon offers large-city amenities and true Southern hospitality.  The birthplace of Southern rock, Macon offers the state's largest collection of African-American art, history and culture.  With historic sites, architectural gems, cultural activities, fine and casual dining, superior health care, and excellent shopping, Macon is a great place to live.

Goodwill Industries of Middle Georgia's benefit package includes major medical, dental and vision insurance, a 100% company matched 401k plan, paid personal time off and paid holidays, as well as disability and life insurance coverage.

Applicants should be energized by Dr. Helms' vision to eliminate poverty and create new economic energy through middle-skills education and career development services.

Interested candidates should apply to: 

Laine P. Dreher

Vice President of Human Resources

Goodwill Industries of Middle Georgia, Inc 

www.goodwillworks.org

www.helms.edu

www.edgarshospitality.com

We build lives, families and communities, one career at a time by helping people discover their God given gifts through work, education, and career services.

EOE


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