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Role: Content Specialist, Healthcare Consumer Experience

Team: Patient Engagement

Location: US Remote

Travel: <10%, US

**This position is currently not eligible for visa sponsorship**

Summary:

Join us on the frontlines of translating behavioral science into action, and action into improved outcomes for both patients and the health organizations that serve them. We're looking for a creative thinker and versatile writer who can apply consumer science (how + why people make healthcare buying decisions) to create patient-facing content that motivates people to get the care they need - then use key learnings to shape our client-facing technology and its positioning in the market.
In this role, you'll use our proprietary psychographic segmentation model to develop clinical and marketing outreach on behalf of clients, finding creative ways to scale personalization - without sacrifice to quality or brand alignment - using AI. You'll also partner with Product stakeholders to turn content and campaign learnings into platform improvements, and with Marketing and Sales teammates to tell a differentiated story of healthcare consumerism to executive audiences.
Today, our clients see us as experts whose technology and collaboration enables them to get their patients to act. Tomorrow, Health Catalyst will lead the charge in our industry, using consumer science to make patients feel more seen and known in their healthcare than ever before, while enabling provider organizations to deliver richer experiences. You will play a pivotal role in delivering on this vision, making a direct impact on patient experience, the product roadmap, client retention and growth, and healthcare at large.

What you'll be doing:
This is a writing-first role (~80%), focused on strategic and high-impact content:

B2B & B2B2C Content Creation

• Develop content that supports:
  • Healthcare buyers and decision-makers
  • Executive (C-suite) audiences
  • Product and go-to-market initiatives
• Create assets such as:
  • Thought leadership (POVs, white papers, executive narratives)
  • Sales enablement materials (one-pagers, messaging frameworks)
  • Brand and campaign copy

Thought Leadership & Executive Storytelling

• Write content that positions Health Catalyst as a leader in healthcare transformation
• Support executive-level messaging and ghostwriting
• Help shape narratives that influence market perception and category creation

Strategic Messaging & Positioning

• Translate complex healthcare and technical concepts into clear, differentiated messaging
• Support product marketing and brand initiatives across teams
• Ensure consistency across all external communications

Cross-Functional Collaboration

• Partner with:
  • Product Marketing (positioning and narrative development)
  • Brand Marketing (campaigns and messaging)
  • Sales (enablement and buyer-facing content)
• Contribute insights that improve go-to-market strategy and messaging effectiveness

Performance & Optimization

• Evaluate content effectiveness and refine messaging based on engagement and outcomes
• Continuously improve clarity, resonance, and strategic impact of content

AI-Enabled Content Workflows

• Use AI tools to support scale and efficiency while maintaining high-quality, human-driven writing

What you will need to be successful:
Core Qualifications

• Exceptional writing ability (journalism, editorial, or B2B content background preferred)
• Experience in B2B or B2B2C marketing, ideally in healthcare or health tech
• Proven ability to write for executive and buyer audiences
• Strong portfolio showcasing thought leadership, brand, and/or product marketing content

Key Skills & Traits

• Strong critical thinker who can operate without a defined playbook
• Ability to quickly understand and communicate complex healthcare concepts
• Comfortable writing across:
  • Executive audiences
  • Technical and non-technical stakeholders
• Highly curious, proactive, and adaptable
• Thrives in a fast-paced, ambiguous environment

Preferred Experience

• Healthcare or health tech background
• Experience in product marketing or growth marketing environments
• Exposure to executive ghostwriting or C-suite communications
• Familiarity with AI-supported content workflows

Why This Matters

Your work directly impacts whether patients seek necessary care. You're building the playbook for how healthcare applies behavioral science at scale, with the resources to explore cutting-edge AI applications and the autonomy to influence both content strategy and product direction.

Success Looks Like

Within your first year, you've established replicable content frameworks across major healthcare use cases, contributed measurable product improvements to our platform roadmap, and piloted AI workflows that improve both efficiency and personalization-with client adoption metrics and patient engagement data proving the model works.

Information Security and Compliance Responsibilities:

• Maintain compliance with training directives required by the organization pertaining to Information Security, Acceptable Use Policy and HIPAA Privacy and Security.
• Adhere to and comply with the organizations Acceptable Use Policy.
• Safeguard information system assets by identifying and reporting potential and actual security events to the organizations Security and Compliance Officers.

The above statements describe the general nature and level of work being performed in this job function. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned by Health Catalyst.

Studies show that candidates from underrepresented groups are less likely to apply for roles if they don't have 100% of the qualifications shown in the job posting. While each of our roles have core requirements, please thoughtfully consider your skills and experience and decide if you are interested in the position. If you feel you may be a good fit for the role, even if you don't meet all of the qualifications, we hope you will apply. If you feel you are lacking the core requirements for this position, we encourage you to continue exploring our careers page for other roles for which you may be a better fit.

At Health Catalyst, we appreciate the opportunity to benefit from the diverse backgrounds and experiences of others. Because of our deep commitment to respect every individual, Health Catalyst is an equal opportunity employer.