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Freelance Conversion Copywriter Jobs (NOW HIRING)

ROKA

Copywriter (Contract / Freelance)

Austin, TX

Help maintain a consistent, conversion-driven brand voice across all short-form touchpoints Must ... copywriting experience, ideally in a fast-paced, consumer brand environment * Strong portfolio ...

ROKA

Copywriter (Contract / Freelance)

Austin, TX · On-site

Help maintain a consistent, conversion-driven brand voice across all short-form touchpoints Must ... copywriting experience, ideally in a fast-paced, consumer brand environment * Strong portfolio ...

Contrarian Thinking

Creative Ad Copywriter

Austin, TX · On-site

Every piece built for conversion, not vanity metrics. Test and iterate relentlessly. You'll see ... Agency experience required (freelance, in-house, doesn't matter-results do) * Deep expertise in the ...

Contrarian Thinking

Creative Ad Copywriter

Austin, TX · On-site

Every piece built for conversion, not vanity metrics. Test and iterate relentlessly. You'll see ... Agency experience required (freelance, in-house, doesn't matterresults do) * Deep expertise in the ...

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Freelance Conversion Copywriter information

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How much do freelance conversion copywriter jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for freelance conversion copywriter in the United States is $31.25, according to ZipRecruiter salary data. Most workers in this role earn between $25.72 and $37.26 per hour, depending on experience, location, and employer.

What is the difference between Freelance Conversion Copywriter vs Freelance Content Writer?

AspectFreelance Conversion CopywriterFreelance Content Writer
Primary FocusWriting persuasive copy to increase conversionsCreating informative or entertaining content for audiences
Skills & CredentialsCopywriting, marketing, psychologyResearch, storytelling, SEO
Work EnvironmentClient websites, sales funnels, landing pagesBlogs, articles, newsletters
Industry UsageMarketing, advertising, e-commerceMedia, publishing, corporate communication

While both roles involve writing, a Freelance Conversion Copywriter specializes in crafting content that persuades readers to take action, such as making a purchase or signing up. A Freelance Content Writer focuses on producing engaging, informative content to build brand awareness or inform audiences. Understanding these differences helps clients choose the right professional for their goals.

How do freelance conversion copywriters typically collaborate with clients and other team members during a project?

Freelance conversion copywriters often work closely with clients, marketing strategists, designers, and SEO specialists to ensure that messaging aligns with campaign goals and user experience. Collaboration usually involves initial discovery calls, sharing drafts for feedback, and participating in regular check-ins via email or project management platforms. While many tasks are independent, clear communication and responsiveness to feedback are crucial for refining copy and achieving high conversion rates. Freelancers should be comfortable managing their own schedules while integrating seamlessly into remote or hybrid teams.

What is a freelance conversion copywriter?

A freelance conversion copywriter is a self-employed professional who specializes in writing persuasive content designed to encourage readers to take a specific action, such as making a purchase, signing up for a newsletter, or requesting more information. Unlike general copywriters, conversion copywriters focus on optimizing copy for higher conversion rates, using strategies like A/B testing, customer research, and data analysis. They often work with businesses on projects like landing pages, email campaigns, and sales funnels to improve marketing effectiveness and drive measurable results.

What are the key skills and qualifications needed to thrive as a freelance conversion copywriter, and why are they important?

To thrive as a Freelance Conversion Copywriter, you need strong writing skills, a deep understanding of marketing psychology, and the ability to craft persuasive copy that drives action, often backed by a portfolio of successful campaigns. Familiarity with A/B testing tools, content management systems, and analytics platforms like Google Analytics is typically required. Creativity, adaptability, and excellent client communication help you stand out in this competitive field. These skills ensure that your copy not only engages audiences but also consistently delivers measurable results for clients.
More about Freelance Conversion Copywriter jobs
What cities are hiring for Freelance Conversion Copywriter jobs? Cities with the most Freelance Conversion Copywriter job openings:
What are the most commonly searched types of Conversion Copywriter jobs? The most popular types of Conversion Copywriter jobs are:
What states have the most Freelance Conversion Copywriter jobs? States with the most job openings for Freelance Conversion Copywriter jobs include:
What job categories do people searching Freelance Conversion Copywriter jobs look for? The top searched job categories for Freelance Conversion Copywriter jobs are:
Freelance Conversion Copywriter jobs near you
Infographic showing various Freelance Conversion Copywriter job openings in the United States as of August 2026, with employment types broken down into 90% Full Time, 7% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $65,000 per year, or $31.2 per hour.

Copywriter (Contract / Freelance)

ROKA

Austin, TX

Full-time

Re-posted 19 days ago

Job description

Summary:

  • Location: Austin, TX
  • Experience: 3+ years
  • Commitment: Contract / Freelance 

Welcome to ROKA, an independent performance eyewear brand born in Austin, Texas. We've redefined what everyday eyewear can be by infusing cutting-edge sport performance technology into prescription glasses and sunglasses built for real life. Whether you're training, running, cycling, or tackling your daily grind, if you move, we've built eyewear that moves with you.

We're looking for a contract Copywriter who excels at writing sharp, attention-grabbing short-form copy that drives action. This role is ideal for someone who knows how to craft high-performing email subject lines, hero headlines, ad hooks, web headers, CTAs, and campaign messaging that quickly capture attention and convert. Your work will play a key role in how customers engage with ROKA across digital touchpoints.

Responsibilities:

  • Write customer-facing short-form copy across ROKA's marketing channels, including email, paid ads, website headers, landing pages, and campaign assets
  • Develop high-converting email subject lines, preview text, and headline hooks
  • Create compelling ad copy, web hero messaging, CTAs, and promotional headlines
  • Craft concise product messaging that clearly communicates features, benefits, and performance advantages
  • Partner with creative and marketing teams on campaign concepts, messaging angles, and testing ideas
  • Continuously iterate on copy based on performance data, feedback, and channel learnings
  • Research customer insights, product reviews, and competitive positioning to strengthen messaging
  • Support ongoing website updates, launches, and seasonal campaign refreshes
  • Help maintain a consistent, conversion-driven brand voice across all short-form touchpoints

Must Haves: 

  • 3+ years of copywriting experience, ideally in a fast-paced, consumer brand environment
  • Strong portfolio demonstrating range across marketing channels (email, web, campaigns, product copy)
  • Exceptional writing, editing, and proofreading skills with high attention to detail
  • Proven ability to write concise, conversion-focused short-form copy
  • Strong instinct for hooks, urgency, clarity, and attention-grabbing headlines
  • Strong understanding of audience, tone, and what drives engagement and action
  • Comfortable working independently while managing multiple projects and deadlines
  • Highly organized, responsive, and able to incorporate feedback efficiently
  • Collaborative mindset with strong communication skills
  • Curiosity and a bias toward learning - you actively seek to understand the product, customer, and market
ROKA logo

About ROKA

Sourced by ZipRecruiter

Industry

Sporting product manufacturing

Company size

51 - 200 Employees

Headquarters location

Austin, TX, US

Year founded

2013

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