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Freelance Conversion Copywriter Jobs in Michigan

Geektownusa

Paid Ads Strategist

Pontiac, MI · On-site

$60 - $80/hr

Collaborate with designers and copywriters to produce effective creatives and test variants ... Create and implement tracking strategies (pixels, conversion events, UTMs, GA4 goals) * Stay up to ...

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Freelance Conversion Copywriter information

What is a freelance conversion copywriter?

A freelance conversion copywriter is a self-employed professional who specializes in writing persuasive content designed to encourage readers to take a specific action, such as making a purchase, signing up for a newsletter, or requesting more information. Unlike general copywriters, conversion copywriters focus on optimizing copy for higher conversion rates, using strategies like A/B testing, customer research, and data analysis. They often work with businesses on projects like landing pages, email campaigns, and sales funnels to improve marketing effectiveness and drive measurable results.

What are the key skills and qualifications needed to thrive as a freelance conversion copywriter, and why are they important?

To thrive as a Freelance Conversion Copywriter, you need strong writing skills, a deep understanding of marketing psychology, and the ability to craft persuasive copy that drives action, often backed by a portfolio of successful campaigns. Familiarity with A/B testing tools, content management systems, and analytics platforms like Google Analytics is typically required. Creativity, adaptability, and excellent client communication help you stand out in this competitive field. These skills ensure that your copy not only engages audiences but also consistently delivers measurable results for clients.

How do freelance conversion copywriters typically collaborate with clients and other team members during a project?

Freelance conversion copywriters often work closely with clients, marketing strategists, designers, and SEO specialists to ensure that messaging aligns with campaign goals and user experience. Collaboration usually involves initial discovery calls, sharing drafts for feedback, and participating in regular check-ins via email or project management platforms. While many tasks are independent, clear communication and responsiveness to feedback are crucial for refining copy and achieving high conversion rates. Freelancers should be comfortable managing their own schedules while integrating seamlessly into remote or hybrid teams.

What is the difference between Freelance Conversion Copywriter vs Freelance Content Writer?

AspectFreelance Conversion CopywriterFreelance Content Writer
Primary FocusWriting persuasive copy to increase conversionsCreating informative or entertaining content for audiences
Skills & CredentialsCopywriting, marketing, psychologyResearch, storytelling, SEO
Work EnvironmentClient websites, sales funnels, landing pagesBlogs, articles, newsletters
Industry UsageMarketing, advertising, e-commerceMedia, publishing, corporate communication

While both roles involve writing, a Freelance Conversion Copywriter specializes in crafting content that persuades readers to take action, such as making a purchase or signing up. A Freelance Content Writer focuses on producing engaging, informative content to build brand awareness or inform audiences. Understanding these differences helps clients choose the right professional for their goals.

What are the most commonly searched types of Conversion Copywriter jobs in Michigan?

The most popular types of Conversion Copywriter jobs in Michigan are:

What are popular job titles related to Freelance Conversion Copywriter jobs in Michigan?

For Freelance Conversion Copywriter jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Freelance Conversion Copywriter jobs in Michigan look for?

The top searched job categories for Freelance Conversion Copywriter jobs in Michigan are:

What cities in Michigan are hiring for Freelance Conversion Copywriter jobs?

Cities in Michigan with the most Freelance Conversion Copywriter job openings:

Freelance Conversion Copywriter jobs near you

Paid Ads Strategist

Geektownusa

Pontiac, MI • On-site

$60 - $80/hr

Other

Posted 6 days ago

Job description

Reports to: Paid Media

Department: Digital Acquisition / Search

Location: Pontiac, MI or Hybrid

Geek Town USA (GTU) is seeking a smart, creative, and data-driven Paid Ads Strategist to join our growing team. In this role, you’ll develop and execute cross‑channel digital advertising campaigns that drive results for our clients across Google Ads, Meta Ads, and additional platforms like LinkedIn, TikTok, and Microsoft Ads.

The ideal candidate knows how to pair compelling creative with sharp targeting and clear KPIs. You should be equally comfortable writing ad copy, analyzing performance data, and adjusting strategy to meet client goals. If you’re driven by optimization and thrive in a collaborative, fast‑moving agency environment—this is the role for you.

Responsibilities
  • Build, manage, and optimize paid ad campaigns across Google Ads (Search, Display, Video, PMax) and Meta Ads (Facebook/Instagram)
  • Develop platform‑specific ad strategies tailored to client objectives (lead gen, eCommerce, awareness)
  • Monitor, analyze, and report on campaign performance using Google Analytics, platform dashboards, and internal tracking systems
  • Collaborate with designers and copywriters to produce effective creatives and test variants
  • Create and implement tracking strategies (pixels, conversion events, UTMs, GA4 goals)
  • Stay up to date on trends, beta features, and platform changes; bring fresh ideas to the table
  • Present campaign strategies and results to clients in clear, compelling ways
  • Help guide budget allocation and pacing decisions to meet performance targets
  • Contribute to media planning and funnel strategy in collaboration with other GTU team members
  • Occasionally assist with onboarding new clients or helping set up accounts and tracking
Basic Qualifications
  • 3+ years of experience running paid media campaigns, preferably in an agency or freelance setting
  • Strong proficiency with Google Ads (Search, Display, Video, Performance Max)
  • Proficiency with Meta Ads Manager and other social platforms (TikTok, LinkedIn, etc.)
  • Comfortable setting up Google Analytics 4, GTM tags, pixels, and conversion tracking
  • Excellent organizational skills and ability to manage multiple accounts and deadlines
  • Strong copywriting instincts and an eye for creativity that performs
  • Self‑starter with a testing mindset and desire to improve performance regularly
Bonus Qualifications
  • Google Ads and Google Analytics certifications
  • Experience with multi‑location businesses and localized campaigns
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