DR Copywriter
Williamsburg, MI · Remote
Remote Reports to: Director of Marketing Company: Truly Free Home Salary: $80,000 - 100,000 * we ... Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube) * Email ...
DR Copywriter
Williamsburg, MI · Remote
Remote Reports to: Director of Marketing Company: Truly Free Home Salary: $80,000 - 100,000 * we ... Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube) * Email ...
Funnel Builder & CRO Specialist Type: Full-Time or Contract | Remote Salary: 100,000 - 130,000 ... Own conversion rate optimization across the full purchase funnel, from landing page through post ...
Funnel Builder & CRO Specialist Type: Full-Time or Contract | Remote Salary: 100,000 - 130,000 ... Own conversion rate optimization across the full purchase funnel, from landing page through post ...
Remote Conversion Copywriter information
What is the difference between Remote Conversion Copywriter vs Remote Content Writer?
| Aspect | Remote Conversion Copywriter | Remote Content Writer |
|---|---|---|
| Credentials | Copywriting certifications, marketing knowledge | Writing degrees, general writing experience |
| Work Environment | Marketing agencies, e-commerce, digital marketing | Blogs, magazines, corporate websites |
| Employer Usage | Focus on sales, conversions, and marketing goals | Informational, educational, or brand awareness content |
| Search Intent | Conversion-focused writing jobs, marketing copy | General writing jobs, content creation |
The main difference between a Remote Conversion Copywriter and a Remote Content Writer lies in their focus and goals. Conversion copywriters specialize in creating persuasive content aimed at driving sales and conversions, often working within marketing teams. Content writers produce a broader range of informational or brand-focused content without necessarily emphasizing immediate sales. Both roles require strong writing skills, but conversion copywriters typically have additional marketing knowledge and focus on measurable results.
How does a remote conversion copywriter typically collaborate with marketing and design teams to optimize campaign results?
As a remote conversion copywriter, you’ll regularly work alongside marketing strategists and designers through virtual meetings, project management tools, and shared documents. Collaboration often involves brainstorming messaging, aligning copy with visual assets, and iterating on drafts based on feedback to maximize conversion rates. Clear communication and adaptability are essential, as you’ll balance creative input from multiple stakeholders while meeting deadlines. This collaborative approach ensures that copy and design work together seamlessly to achieve campaign goals.
What is a Remote Conversion Copywriter?
A Remote Conversion Copywriter is a professional who specializes in writing persuasive content designed to encourage readers to take specific actions, such as making a purchase, signing up for a newsletter, or clicking a link. Working remotely, they create copy for websites, emails, ads, and landing pages while collaborating with clients or marketing teams online. Their primary goal is to increase conversion rates by understanding audience psychology and crafting compelling messages that drive results. This role requires strong writing skills, an understanding of digital marketing, and the ability to work independently from any location.
What are the key skills and qualifications needed to thrive as a Remote Conversion Copywriter, and why are they important?
To thrive as a Remote Conversion Copywriter, you need a solid grasp of persuasive writing, digital marketing concepts, and analytics, often backed by experience in copywriting or marketing roles. Familiarity with tools like Google Analytics, A/B testing platforms, and content management systems is typically required. Creativity, attention to detail, and strong communication skills help someone stand out in this role. These skills are crucial for crafting compelling content that drives conversions and achieves measurable business results in a remote setting.
What are the most commonly searched types of Conversion Copywriter jobs in Michigan? The most popular types of Conversion Copywriter jobs in Michigan are:
What are popular job titles related to Remote Conversion Copywriter jobs in Michigan? For Remote Conversion Copywriter jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Remote Conversion Copywriter jobs in Michigan look for? The top searched job categories for Remote Conversion Copywriter jobs in Michigan are:
What cities in Michigan are hiring for Remote Conversion Copywriter jobs? Cities in Michigan with the most Remote Conversion Copywriter job openings:
Full-time
Posted 18 days ago
Job description
Direct Response Copywriter (Performance-Driven | DTC Growth)
Location: Remote
Reports to: Director of Marketing
Company: Truly Free Home
Salary: $80,000 - 100,000
* we will also consider W-2 and/or part time candidates
Role Overview
We're looking for a performance-obsessed Direct Response Copywriter who understands that great copy doesn't just sound good-it converts.
This role sits at the intersection of creative strategy and revenue growth, owning the messaging that drives customer acquisition, retention, and LTV across our DTC channels. You'll write high-converting copy for paid media, email/SMS, landing pages, and funnels-while continuously testing, iterating, and optimizing based on performance data.
For the next 5-6 months, you'll also support blog and SEO content as we expand our organic footprint. This is a temporary component and will not dilute the primary focus on direct response performance.
If you think in hooks, obsess over CTRs and CVRs, and love turning insights into scalable creative-this role is for you.
What You'll Own
Direct Response Copy (Core Focus)
- Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube)
- Email & SMS campaigns and flows
- Landing pages and product detail pages
- Advertorials and funnels
- Develop high-performing hooks, angles, and messaging frameworks
- Partner with creative and media teams to concept and iterate ad creative
- Continuously test variations (headlines, offers, positioning) to improve KPIs
- Analyze performance data and translate insights into new copy directions
Testing & Optimization
- Own copy testing roadmap and iteration cycles
- Identify winning messaging and scale it across channels
- Balance speed and quality-shipping frequently while improving performance
Temporary Blog & SEO Support (5-6 months)
- Write or support blog content aligned with SEO and brand goals
- Translate product and customer insights into educational, conversion-aware content
- Collaborate with SEO or content teams to maintain consistency in voice and messaging
What Success Looks Like
Your copy directly improves conversion rates, CTR, and CAC efficiency
- You consistently generate new winning angles and hooks
- You contribute to scalable creative that drives measurable revenue growth
- You operate with a test learn iterate mindset, not "one-and-done" writing
What You Bring
- 3+ years of direct response copywriting experience (DTC or performance marketing preferred)
- Proven track record of writing copy that drives measurable results
- Deep understanding of:
- Customer psychology and buyer intent
- Offers, hooks, and urgency
- Paid social and lifecycle marketing ecosystems
- Experience working closely with paid media, creative, or growth teams
- Comfort using data to inform decisions (you don't need to be an analyst, but you use performance insights)
Bonus Points
- Experience in DTC, CPG, or subscription businesses
- Familiarity with platforms like Klaviyo, Meta Ads, or TikTok Ads
- Exposure to SEO or long-form content strategy
How You Work
- You think like a marketer, not just a writer
- You move fast and iterate faster
- You care about performance over opinions
- You're constantly studying what's working in the market-and applying it
Why This Role is Different
This isn't a traditional copywriting role. You won't be writing in a vacuum-you'll be:
- Directly tied to revenue and growth
- Collaborating with a performance-driven team
- Shipping work that gets tested, measured, and scaled