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General Manager Sports Jobs in Rochester, NY (NOW HIRING)

5620 - Assistant Store Manager PT

Rochester, NY ยท On-site

$16.50 - $17.50/hr

As the largest licensed sports retailer in North America, we bring sports, fashion, and culture ... General Position Summary At Lids, our Assistant Store Managers are the heart and soul of the Lids ...

5032 - Assistant Store Manager PT

Victor, NY ยท On-site

$16.50 - $17.50/hr

As the largest licensed sports retailer in North America, we bring sports, fashion, and culture ... General Position Summary At Lids, our Assistant Store Managers are the heart and soul of the Lids ...

5032 - Assistant Store Manager PT

Victor, NY ยท On-site

$17 - $17.50/hr

As the largest licensed sports retailer in North America, we bring sports, fashion, and culture ... General Position Summary At Lids, our Assistant Store Managers are the heart and soul of the Lids ...

Kitchen Manager

Webster, NY ยท On-site

$17.60 - $26.40/hr

You have a general knowledge of labor laws, health codes, safe food handling and sanitation ... Sports-lover or not, all backgrounds are welcome here. Buffalo Wild Wings, Inc. is an equal ...

Athletic Trainer

Rochester, NY ยท On-site

$25 - $31/hr

Rochester General Hospital DEPARTMENT: Orthopedics & Sports Medicine SCHEDULE: 40 hrs. per week ... Budget & Equipment Management. Assist the Athletic Director and the Head Athletic Trainer in the ...

Athletic Trainer

Rochester, NY ยท On-site

$25 - $31/hr

Rochester General Hospital - 1425 Portland Ave, Rochester, NY DEPARTMENT: Sports Medicine SCHEDULE ... Budget & Equipment Management. Assist Athletic Director and Head Athletic Trainer in the management ...

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Showing results 1-20

General Manager Sports information

See Rochester, NY salary details

$29.6K

$64.2K

$108.6K

How much do general manager sports jobs pay per year?

As of Jul 27, 2026, the average yearly pay for general manager sports in Rochester, NY is $64,188.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,900.00 and $73,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a General Manager in Sports, and why are they important?

To thrive as a General Manager in Sports, you need expertise in sports management, business operations, and strategic planning, often backed by a degree in sports management or business administration. Familiarity with sports analytics software, financial management systems, and league compliance tools is typically required. Exceptional leadership, negotiation abilities, and strong communication skills set top candidates apart in this role. These skills ensure the organization's competitive success, financial health, and effective team management in a dynamic, high-pressure environment.

What does a General Manager in sports do?

A General Manager (GM) in sports is responsible for overseeing the operations and management of a sports team or organization. This includes hiring coaches and staff, negotiating player contracts, managing the team's budget, and making strategic decisions to improve the team's performance. The GM acts as a bridge between ownership, coaches, and players, ensuring that the team achieves both its competitive and business goals. Their role is crucial in shaping the team's roster, culture, and long-term success.

What is the difference between General Manager Sports vs Sports Director?

AspectGeneral Manager SportsSports Director
ResponsibilitiesOversees overall sports operations, business strategy, and team managementFocuses on sports programming, event planning, and athlete development
CredentialsTypically requires management experience, possibly a degree in sports management or businessOften requires sports-specific experience, coaching background, or sports management degree
Work EnvironmentExecutive offices, stadiums, sports organizationsTraining facilities, sports venues, event sites
Industry UsageCommon in professional sports teams, leagues, and sports organizationsCommon in sports clubs, colleges, and community sports programs

The main difference is that the General Manager Sports handles overall business and team management, while the Sports Director focuses on sports programming and athlete development. Both roles require sports-related credentials and are integral to sports organizations, but their scope and focus differ significantly.

What are some common challenges faced by a General Manager in the sports industry, and how can they be addressed?

General Managers in the sports industry often face challenges such as balancing team performance with budget constraints, managing diverse personalities, and adapting to rapidly changing industry trends. Effective communication, strong negotiation skills, and a deep understanding of both business and sports operations are crucial for overcoming these obstacles. Building a collaborative culture and staying updated on best practices can also help ensure long-term team success and organizational growth.
What are popular job titles related to General Manager Sports jobs in Rochester, NY? For General Manager Sports jobs in Rochester, NY, the most frequently searched job titles are:
What cities near Rochester, NY are hiring for General Manager Sports jobs? Cities near Rochester, NY with the most General Manager Sports job openings:
Infographic showing various General Manager Sports job openings in Rochester, NY as of July 2026, with employment types broken down into 83% Full Time, 14% Part Time, and 3% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $64,188 per year, or $30.9 per hour.
Retail General Manager

Retail General Manager

Top Shelf Enterprises LLC

Rochester, NY โ€ข On-site

$100K - $120K/yr

Other

This job post hasย expired today.ย Applications are no longer accepted.


Job description

Description

WeTheHobby is a thriving sports entertainment company with global reach, headquartered in Rochester, NY. We value creativity, diversity, innovation, dedication, and our community!

Our work environment includes:

  • Modern office setting
  • Strong growth opportunities
  • Flexible working hours
  • Lively atmosphere
  • A team that cares about one another
  • Welcoming and inclusive culture

WeTheHobby, a trusted and respected brand in the sports collectibles industry, is looking for an experienced and strategic Retail General Manager to lead our flagship sports card hobby shop/lounge. Reporting directly to the Chief New Business Officer, the Merchandising Manager will be responsible for overseeing all aspects of the store's daily operations, ensuring exceptional customer experiences, managing staff, and driving revenue and overall store-related traffic growth.


This role is full-time, located onsite at our beautiful new Headquarters in the Village Gate neighborhood in Rochester, NY.


Key Responsibilities:

Retail Operations:

  • Oversee daily operations of the retail store, ensuring smooth and efficient processes from opening to closing.
  • Implement best practices to maintain high levels of store performance, profitability, and customer satisfaction.
  • Manage the layout, inventory, and merchandising to ensure an engaging and attractive shopping environment.
  • Monitor and analyze sales performance, adjusting strategies as necessary to meet revenue targets.
  • Train, and manage the scheduling of the retail team, fostering a positive and collaborative work environment


Customer Experience & Sales:

  • Ensure top-tier customer service by leading by example, resolving escalated issues, and maintaining a customer-first approach.
  • Develop and execute promotional strategies and loyalty programs to drive customer engagement and sales.
  • Engage with customers, collectors, and the local community to build strong relationships and grow the store's presence.


Hospitality Management:ย 

  • Create a warm, welcoming environment for all customers, ensuring they feel valued and appreciated.
  • Implement hospitality-driven initiatives that elevate the customer experience, such as offering refreshments or upselling beer/wine.
  • Collaborate with the Marketing and Events Team to create and oversee in-store events, private viewings, and product launches to enhance the overall customer experience.
  • Foster a culture of personalized service, where retail staff members anticipate customer needs and deliver tailored shopping experiences.
  • Collaborate with other departments to provide seamless experiences for high-profile clients and collectors, offering concierge-level services


Inventory Management:

  • Collaborate with the Director of Product and operations team to ensure optimal stock levels, product availability, and accurate pricing.
  • Analyze inventory data to ensure efficient product turnover and minimize overstock or shortages.
  • Ensure accurate reporting of sales and inventory using point-of-sale (POS) and other systems


Marketing & Community Engagement:

  • Work with the marketing team to create in-store and community-based events that promote brand awareness and drive foot traffic.
  • Build partnerships with local businesses, sports organizations, and hobbyist communities to foster store growth.


Visual Merchandising & Space Optimization:

  • Own the visual merchandising strategy for the retail space with a focus on maximizing revenue per square foot
  • Design, implement, and continuously optimize store layouts, product placement, and displays to drive sales, improve traffic flow, and increase average transaction value
  • Leverage sales data and customer behavior insights to inform merchandising decisions, product adjacencies, and featured display locations
  • Partner with the Product and Retail team to prioritize high-margin, high-velocity, and promotional products in prime selling locations
  • Ensure all merchandising aligns with brand standards, seasonal initiatives, product launches, and in-store events
  • Regularly audit floor space performance and adjust layouts to test, learn, and improve revenue efficiency across the sales floor


General Compliance:

  • Ensure store operations comply with company policies, local regulations, and health and safety standards.
  • Maintain a clean, organized, and safe store environment for employees and customers.

Requirements

Education and/or Experience:

  • 5+ years of retail management experience, preferably in specialty retail or the sports collectibles industry, preferredย 
  • Proven track record of driving sales and profitability in a retail environment.
  • Strong leadership skills with experience managing and developing teams.
  • Excellent communication and interpersonal skills with a focus on customer satisfaction.
  • Strong organizational and multitasking abilities with attention to detail.
  • Proficiency in retail management systems, POS systems, and Microsoft Office Suite.
  • Ability to thrive in a fast-paced, entrepreneurial environment.


In accordance with applicable Federal and State laws, the anticipated annual salary range for this position based upon location in Rochester, NY and experience is $100,000 - $120,000 annually.


To comply with Federal law, WeTheHobby participates in E-Verify. All newly-hired employees are verified through this electronic system established by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) to confirm their identity and employment eligibility.