ZipRecruiter

Log In

1

General Manager Sports Jobs (NOW HIRING)

D1 Training

General Manager- Sports and Fitness

Carmel, IN · On-site

$50K - $75K/yr

This General Manager Can Expect: * To join a fun team that understands how to WORK & PLAY hard * To ... by sports science. What began as training solely for the aspiring youth athlete, matured into ...

next page

Showing results 1-20

All JobsGeneral Sports JobsGeneral Manager Sports Jobs

General Manager Sports information

See salary details

$30K

$65K

$110K

How much do general manager sports jobs pay per year?

As of Jul 16, 2026, the average yearly pay for general manager sports in the United States is $65,026.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,500.00 and $74,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a General Manager in Sports, and why are they important?

To thrive as a General Manager in Sports, you need expertise in sports management, business operations, and strategic planning, often backed by a degree in sports management or business administration. Familiarity with sports analytics software, financial management systems, and league compliance tools is typically required. Exceptional leadership, negotiation abilities, and strong communication skills set top candidates apart in this role. These skills ensure the organization's competitive success, financial health, and effective team management in a dynamic, high-pressure environment.

What does a General Manager in sports do?

A General Manager (GM) in sports is responsible for overseeing the operations and management of a sports team or organization. This includes hiring coaches and staff, negotiating player contracts, managing the team's budget, and making strategic decisions to improve the team's performance. The GM acts as a bridge between ownership, coaches, and players, ensuring that the team achieves both its competitive and business goals. Their role is crucial in shaping the team's roster, culture, and long-term success.

What is the difference between General Manager Sports vs Sports Director?

AspectGeneral Manager SportsSports Director
ResponsibilitiesOversees overall sports operations, business strategy, and team managementFocuses on sports programming, event planning, and athlete development
CredentialsTypically requires management experience, possibly a degree in sports management or businessOften requires sports-specific experience, coaching background, or sports management degree
Work EnvironmentExecutive offices, stadiums, sports organizationsTraining facilities, sports venues, event sites
Industry UsageCommon in professional sports teams, leagues, and sports organizationsCommon in sports clubs, colleges, and community sports programs

The main difference is that the General Manager Sports handles overall business and team management, while the Sports Director focuses on sports programming and athlete development. Both roles require sports-related credentials and are integral to sports organizations, but their scope and focus differ significantly.

What are some common challenges faced by a General Manager in the sports industry, and how can they be addressed?

General Managers in the sports industry often face challenges such as balancing team performance with budget constraints, managing diverse personalities, and adapting to rapidly changing industry trends. Effective communication, strong negotiation skills, and a deep understanding of both business and sports operations are crucial for overcoming these obstacles. Building a collaborative culture and staying updated on best practices can also help ensure long-term team success and organizational growth.
More about General Manager Sports jobs
What cities are hiring for General Manager Sports jobs? Cities with the most General Manager Sports job openings:
What states have the most General Manager Sports jobs? States with the most job openings for General Manager Sports jobs include:
What job categories do people searching General Manager Sports jobs look for? The top searched job categories for General Manager Sports jobs are:
General Manager Sports jobs near you
Infographic showing various General Manager Sports job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $65,026 per year, or $31.3 per hour.

General Manager Sports Complex

K Sports Complex

Manassas, VA • On-site

$85K - $115K/yr

Full-time

PTO

Posted 8 days ago

Job description

Benefits:
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Bonus based on performance
  • Competitive salary
  • Employee discounts

General Manager – K-Sports Complex (Manassas, VA)

Job Summary

K-Sports Complex is seeking a hands-on General Manager to lead daily operations, staff performance, customer experience, and revenue growth. This role is responsible for building a strong team culture, maintaining high operating standards, and expanding business through programming, partnerships, rentals, events, and community.
The General Manager will report directly to the President and serve as the top on-site leader for the facility. The ideal candidate is someone who can manage the day-to-day business effectively while also helping grow participation, strengthen programming, and create new revenue opportunities with outside organizations and customers.
Culture at K-Sports

K-Sports is a team-first, high-energy environment where leaders are expected to be visible, engaged, and accountable. The culture values professionalism, responsiveness, strong communication, and a willingness to step in wherever needed to support staff, serve customers, and keep the facility operating at a high level.
This is a strong fit for someone who enjoys leading people, building structure, improving performance, and creating a positive experience for athletes, families, and community partners. Team members who do well at K-Sports are proactive, dependable, service-minded, and committed to continuous improvement.
Key Responsibilities

Leadership and Operations

  • Lead all day-to-day facility operations, including staffing, scheduling, service standards, cleanliness, maintenance, and overall customer experience.
  • Establish and maintain clear procedures, policies, and standards to support efficient and consistent operations.
  • Track facility goals and key performance metrics and provide regular updates to the President.
  • Ensure the facility operates in a professional, safe, organized, and cost-effective manner.
Revenue Growth and Business Development

  • Help drive revenue through programs, leagues, camps, clinics, rentals, events, memberships, and strategic partnerships.
  • Build relationships with schools, teams, clubs, trainers, event operators, and community organizations.
  • Identify opportunities to expand programming, increase participation, and generate new business from outside customers and organizations.
  • Support sales, marketing, and promotional efforts that strengthen awareness and increase repeat business.
Staff Leadership

  • Hire, train, supervise, and develop managers, program leaders, front desk staff, facility staff, concessions staff, and approved subcontractors.
  • Maintain staff schedules, training materials, operational manuals, and role expectations.
  • Hold employees accountable to policies, performance standards, and customer service expectations while supporting professional growth.
  • Foster a culture where staff understand their role in the success of the facility and contribute to team goals.
Programming and Department Oversight

  • Oversee program and sports leaders to ensure each area is meeting participation, service, and performance goals.
  • Review programming performance and work with staff to improve scheduling, execution, and customer experience.
  • Ensure programs and services align with the facility’s overall business goals and community demand.
Facility and Administration

  • Maintain the appearance and functionality of the facility inside and out.
  • Oversee minor repairs, vendor services, contracted work, and other operational needs.
  • Manage administrative procedures, internal signage, and facility systems.
  • Work with accounting and leadership to monitor financial performance, control expenses, and support profitability.
Qualifications

  • 3+ years of leadership or management experience in sports, recreation, fitness, hospitality, facility operations, or a related customer-facing environment.
  • Experience leading teams, managing operations, and driving accountability in a fast-paced setting.
  • Strong communication, organizational, and problem-solving skills.
  • Sales, marketing, business development, or partnership-building experience is preferred.
  • Understanding of youth sports programming, leagues, camps, clinics, rentals, or membership-based operations is preferred.
  • Proficiency in Microsoft Office, including Excel, Word, and PowerPoint; experience with facility management software is a plus.
  • Ability to work a flexible schedule, including evenings, weekends, and holidays as needed.