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General Manager Sports Jobs in Springfield, MA (NOW HIRING)

WOWK-TV

Vice President/General Manager

Chicopee, MA

... General Manager to lead WWLP (NBC/CW) in Springfield, Massachusetts (DMA #115), as well as all ... news, sports, and entertainment content across its television and digital platforms. For more ...

Life Time

Personal Training Leader

Westfield, MA

Makes hiring, promotion, disciplinary, and termination recommendations to the General Manager ... Bachelor's degree in Kinesiology, Sports Medicine or other related field Life Time is a place for ...

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All JobsGeneral Sports JobsGeneral Manager Sports JobsGeneral Manager Sports Jobs in Springfield, MA

General Manager Sports information

See Springfield, MA salary details

$29.2K

$63.3K

$107.1K

How much do general manager sports jobs pay per year?

As of Jul 19, 2026, the average yearly pay for general manager sports in Springfield, MA is $63,288.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,200.00 and $72,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a General Manager in Sports, and why are they important?

To thrive as a General Manager in Sports, you need expertise in sports management, business operations, and strategic planning, often backed by a degree in sports management or business administration. Familiarity with sports analytics software, financial management systems, and league compliance tools is typically required. Exceptional leadership, negotiation abilities, and strong communication skills set top candidates apart in this role. These skills ensure the organization's competitive success, financial health, and effective team management in a dynamic, high-pressure environment.

What does a General Manager in sports do?

A General Manager (GM) in sports is responsible for overseeing the operations and management of a sports team or organization. This includes hiring coaches and staff, negotiating player contracts, managing the team's budget, and making strategic decisions to improve the team's performance. The GM acts as a bridge between ownership, coaches, and players, ensuring that the team achieves both its competitive and business goals. Their role is crucial in shaping the team's roster, culture, and long-term success.

What is the difference between General Manager Sports vs Sports Director?

AspectGeneral Manager SportsSports Director
ResponsibilitiesOversees overall sports operations, business strategy, and team managementFocuses on sports programming, event planning, and athlete development
CredentialsTypically requires management experience, possibly a degree in sports management or businessOften requires sports-specific experience, coaching background, or sports management degree
Work EnvironmentExecutive offices, stadiums, sports organizationsTraining facilities, sports venues, event sites
Industry UsageCommon in professional sports teams, leagues, and sports organizationsCommon in sports clubs, colleges, and community sports programs

The main difference is that the General Manager Sports handles overall business and team management, while the Sports Director focuses on sports programming and athlete development. Both roles require sports-related credentials and are integral to sports organizations, but their scope and focus differ significantly.

What are some common challenges faced by a General Manager in the sports industry, and how can they be addressed?

General Managers in the sports industry often face challenges such as balancing team performance with budget constraints, managing diverse personalities, and adapting to rapidly changing industry trends. Effective communication, strong negotiation skills, and a deep understanding of both business and sports operations are crucial for overcoming these obstacles. Building a collaborative culture and staying updated on best practices can also help ensure long-term team success and organizational growth.
What are popular job titles related to General Manager Sports jobs in Springfield, MA? For General Manager Sports jobs in Springfield, MA, the most frequently searched job titles are:
What job categories do people searching General Manager Sports jobs in Springfield, MA look for? The top searched job categories for General Manager Sports jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for General Manager Sports jobs? Cities near Springfield, MA with the most General Manager Sports job openings:
General Manager Sports jobs near you
Infographic showing various General Manager Sports job openings in Springfield, MA as of July 2026, with employment types broken down into 77% Full Time, 15% Part Time, and 8% Temporary. Highlights an 85% In-person, and 15% Hybrid job distribution, with an average salary of $63,288 per year, or $30.4 per hour.
General Manager, Naismith Basketball Hall of Fame

General Manager, Naismith Basketball Hall of Fame

Playfly Sports

Springfield, MA • On-site

$160K - $170K/yr

Full-time

Re-posted 15 days ago

Job description

GENERAL MANAGER, NAISMITH BASKETBALL HALL OF FAME
Springfield, MA
Hybrid
THE RUNDOWN
Playfly Sports is looking for a General Manager to join our team in leading a new partnership with the Naismith Basketball Hall of Fame. This is a hybrid position, with the ideal candidate residing within a two-hour drive to the Hall of Fame.
The General Manager will be responsible for generating incremental sponsorship revenue on behalf of the Naismith Basketball Hall of Fame for museum sponsorships, special events, award ceremonies and more. The person in this role will work with the Hall of Fame staff and Playfly Sports Properties staff to pitch and close enterprise partnership agreements with the objective meeting and exceeding individual and team goals for Playfly. This role will also be responsible for working with the Hall of Fame staff to ensure fulfillment of sponsorship contracts.
WHAT YOU'LL ACCOMPLISH
  • Partner with the Naismith Hall of Fame to develop and execute a sales plan to meet and exceed revenue goals for Playfly
  • Manage profit and loss & budget reports to maintain and exceed EBITDA budget
  • Prospect, meet and close a significant number of new and renewal high level corporate sponsorships
  • Create standards and assist with the achievement of their individual goals
  • Identify potential sponsors for the property through networking with stakeholders & business partners and researching local, regional & national companies
  • Work with Playfly Sports Properties leadership and the Hall of Fame executives to create sales inventory, revenue projections and overall sponsorship strategy for the assets
  • Develop sales presentations for new marketing partners by incorporating research, category dynamics and an understanding of partner's marketing goals
  • Create sales proposals and draft/negotiate contracts
  • Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
  • Entertain and cultivate sponsors in different settings
  • Prepare end-of-year recaps for sponsors
  • Represent the property, the university, and Playfly Sports Properties in a professional manner
  • Research sports sponsorship industry and stay current with relevant market trends and conditions
  • Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories
  • Other job-related duties as assigned

WHAT YOU'LL BRING
  • Bachelor's degree required
  • 8-10 years of direct sales experience in the sports multi-media environment required
  • 12 years of experience in a sales role preferred
  • Experience managing a team of direct reports
  • Proven ability in managing, meeting & exceeding budget & revenue goals
  • Familiarity with KORE or similar CRM system
  • Strong experience and understanding of integrated and "conceptual" sales
  • Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
  • Outstanding verbal, written and interpersonal communication skills
  • Demonstrated professional sales presentation skills
  • Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with the client

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
  • Must be available to travel to the Hall of Fame and its special events
  • Must be available to travel for client presentations

COMPENSATION
The pay range for this role is $160,000 to $170,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
WHAT WE DO
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com
WHAT WE STAND FOR
At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it's just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
EEOC & DIVERSITY STATEMENT
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
ACCOMMODATIONS
Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.
We are unable to sponsor or take over sponsorship of an employment visa for this role at this time
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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