About the Role We're seeking a Demand Gen Manager to define and drive how Afresh shows up in the grocery market. This is a high-ownership role at the center of our go-to-market: you'll set the ...
About the Role We're seeking a Demand Gen Manager to define and drive how Afresh shows up in the grocery market. This is a high-ownership role at the center of our go-to-market: you'll set the ...
REST GEN MGR
Sylacauga, AL · On-site
It's the calling of our Restaurant General Managers to make them feel like family with smiles, teamwork and dedication. If you're an experienced restaurant or retail manager, think about a career ...
REST GEN MGR
Sylacauga, AL · On-site
It's the calling of our Restaurant General Managers to make them feel like family with smiles, teamwork and dedication. If you're an experienced restaurant or retail manager, think about a career ...
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Ozark, AL · On-site
It's the calling of our Restaurant General Managers to make them feel like family with smiles, teamwork and dedication. If you're an experienced restaurant or retail manager, think about a career ...
REST GEN MGR
Ozark, AL · On-site
It's the calling of our Restaurant General Managers to make them feel like family with smiles, teamwork and dedication. If you're an experienced restaurant or retail manager, think about a career ...
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Lincoln, AL · On-site
It's the calling of our Restaurant General Managers to make them feel like family with smiles, teamwork and dedication. If you're an experienced restaurant or retail manager, think about a career ...
REST GEN MGR
Lincoln, AL · On-site
It's the calling of our Restaurant General Managers to make them feel like family with smiles, teamwork and dedication. If you're an experienced restaurant or retail manager, think about a career ...
REST GEN MGR
Ozark, AL · On-site
It's the calling of our Restaurant General Managers to make them feel like family with smiles, teamwork and dedication. If you're an experienced restaurant or retail manager, think about a career ...
REST GEN MGR
Ozark, AL · On-site
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Asst Gen Mgr
Alpharetta, GA · On-site
In partnership with the General Manger, ensure store meets or exceeds sales and contest goals. Meet payroll goals based on current trends * Prioritize, plan and adjust schedules and daily agendas to ...
Asst Gen Mgr
Alpharetta, GA · On-site
In partnership with the General Manger, ensure store meets or exceeds sales and contest goals. Meet payroll goals based on current trends * Prioritize, plan and adjust schedules and daily agendas to ...
REST GEN MGR
Childersburg, AL · On-site
It's the calling of our Restaurant General Managers to make them feel like family with smiles, teamwork and dedication. If you're an experienced restaurant or retail manager, think about a career ...
REST GEN MGR
Childersburg, AL · On-site
It's the calling of our Restaurant General Managers to make them feel like family with smiles, teamwork and dedication. If you're an experienced restaurant or retail manager, think about a career ...
REST GEN MGR
Sylacauga, AL · On-site
It's the calling of our Restaurant General Managers to make them feel like family with smiles, teamwork and dedication. If you're an experienced restaurant or retail manager, think about a career ...
REST GEN MGR
Sylacauga, AL · On-site
It's the calling of our Restaurant General Managers to make them feel like family with smiles, teamwork and dedication. If you're an experienced restaurant or retail manager, think about a career ...
REST GEN MGR
Childersburg, AL · On-site
It's the calling of our Restaurant General Managers to make them feel like family with smiles, teamwork and dedication. If you're an experienced restaurant or retail manager, think about a career ...
REST GEN MGR
Childersburg, AL · On-site
It's the calling of our Restaurant General Managers to make them feel like family with smiles, teamwork and dedication. If you're an experienced restaurant or retail manager, think about a career ...
REST GEN MGR
Lincoln, AL · On-site
It's the calling of our Restaurant General Managers to make them feel like family with smiles, teamwork and dedication. If you're an experienced restaurant or retail manager, think about a career ...
REST GEN MGR
Lincoln, AL · On-site
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Sr Area Gen Mgr ONC
Fort Worth, TX · On-site
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Sr Area Gen Mgr ONC
Fort Worth, TX · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Fort Worth, TX · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Fort Worth, TX · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Milwaukee, WI · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Milwaukee, WI · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Wichita Falls, TX · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Wichita Falls, TX · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Bismarck, ND · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Bismarck, ND · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Omaha, NE · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Omaha, NE · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Dallas, TX · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Dallas, TX · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Harrisburg, SD · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Harrisburg, SD · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Green Bay, WI · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Green Bay, WI · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Minneapolis, MN · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Sr Area Gen Mgr ONC
Minneapolis, MN · On-site
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Sr Area Gen Mgr ONC Join Bayer, a global ...
Gen Manager information
See salary details
$24.5K - $32.8K
9% of jobs
$32.8K - $41.1K
15% of jobs
$41.8K is the 25th percentile. Wages below this are outliers.
$41.1K - $49.5K
17% of jobs
The median wage is $52.3K / yr.
$49.5K - $57.8K
27% of jobs
$62.9K is the 75th percentile. Wages above this are outliers.
$57.8K - $66.1K
12% of jobs
$66.1K - $74.4K
8% of jobs
$74.4K - $82.7K
4% of jobs
$82.7K - $91K
3% of jobs
$91K - $99.4K
2% of jobs
$99.4K - $107.7K
2% of jobs
$107.7K - $116K
1% of jobs
$24.5K
$59.5K
$116K
How much do gen manager jobs pay per year?
What is the difference between Gen Manager vs Operations Manager?
| Aspect | Gen Manager | Operations Manager |
|---|---|---|
| Required Credentials | Bachelor's degree, leadership experience | Bachelor's degree, experience in operations |
| Work Environment | Oversees multiple departments or divisions | Focuses on daily operations within a specific department |
| Employer & Industry Usage | Common in large corporations across industries | Found in various industries, managing operational processes |
| Search & Comparison Intent | High overlap in leadership and management skills | Often compared for operational efficiency roles |
The main difference is that a Gen Manager oversees multiple departments or divisions, focusing on strategic leadership, while an Operations Manager concentrates on managing daily operational activities within a specific area. Both roles require leadership skills and relevant experience, but their scope and focus differ significantly.
What are some common challenges a general manager may face when overseeing diverse teams, and how can they effectively address them?
What are the key skills and qualifications needed to thrive as a general manager?
What is a general manager?

Full-time
Medical, Dental, Vision, Retirement, PTO
Re-posted 13 days ago
Job description
By leveraging proprietary AI designed for high-volatility environments, we empower partners like Albertsons, Meijer, and Wakefern to drive smarter decisions across their entire enterprise.
Following record-breaking 70% revenue growth in 2025, we have scaled to 6 enterprise-grade solutions, with solutions live in over 10% of the U.S. grocery market. Our platform now orchestrates billions of decisions from the store floor to the distribution center and prevented over 200 million pounds of food waste last year alone.
If you're looking for a role where your work directly translates into massive scale and social good, and you want to be part of the team that defines how the world eats, there is no better time to join us.
About the Role
We're seeking a Demand Gen Manager to define and drive how Afresh shows up in the grocery market. This is a high-ownership role at the center of our go-to-market: you'll set the channel strategy, build end-to-end programs, and partner closely with sales to turn engagement into pipeline. We're looking for someone to help build a modern, AI-powered demand engine - with the autonomy to make real calls about where to invest, what to kill, how to reach customers at every stage of the sales cycle, and how to win.
What makes this work distinctive is our market. We sell to a defined set of enterprise grocery retailers, which means demand generation here is a craft of precision rather than volume. The best programs are sharp, well-targeted, and grounded in a clear point of view about our buyers. You'll have the space to design integrated campaigns that flex across top, middle, and bottom of funnel as the business evolves - and the mandate to bring a strong point of view on the AI tools and tactics shaping modern demand gen, and to evolve our stack with us.
Reporting to the Head of Marketing, you'll partner closely with Revenue Leadership and Sales, and manage an event coordinator responsible for pre-event logistics. You'll also work in tight partnership with our PMM team - they shape our positioning and content; you own how it reaches the right buyers, in the right format, at the right moment.
What You'll Do:
- Demand Strategy & Channel Ownership
- Set and execute the demand generation strategy across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns
- Make smart investment calls across channels - recommending allocation, prioritizing spend, and partnering with the Head of Marketing to maximize pipeline impact
- Build account-driven GTM programs that engage a defined, named-account buyer set - designed for scale through AI-driven personalization, enrichment, and signal-based activation
- Flex programs across top, middle, and bottom of funnel as business needs shift
- Events & Webinars
- Set the strategy for our event program - trade shows, field activations, and executive dinners - with measurable pipeline outcomes
- Manage an event coordinator who runs event logistics; you will own on-site execution
- Own our webinar program end-to-end, including content development, speaker coordination, promotion (co-owned with media partner), and redistribution - a meaningful opportunity to shape Afresh's voice across the funnel
- Partner with PMM, content, and sales to design distribution plans that get the right content in front of the right buyers at the right moment
- Analytics & Reporting
- Evolve our marketing stack alongside RevOps - bringing your perspective on the AI tools, agents, and workflows that should sit at the center of a modern demand engine
- Lead our approach to signal-based automation, lead scoring, and intent-driven campaign activation
- Define KPIs and build full-funnel reporting (with RevOps) that connects HubSpot, Salesforce, and our website into a clear view of pipeline performance and ROI
- Report on demand performance with clear, synthesized insights and recommendations
- 6+ years of demand generation experience at an enterprise B2B SaaS company, ideally one selling into a defined, named-account market
- Direct experience setting demand strategy and making investment calls - channel mix, allocation, and prioritization decisions
- A clear point of view on the modern AI-native marketing stack - you've proven out tools and workflows in your own work and bring informed recommendations to the team
- Hands-on experience building and running campaigns in HubSpot, on LinkedIn, and Google, including copy, tracking, and reporting - not solely through agencies
- Demonstrated experience leading Tier 1 events end-to-end, including booth strategy, executive dinners, and on-site sales coordination, with measurable pipeline impact
- Experience running webinar programs end-to-end, including content development and distribution
- Breadth across demand channels - paid acquisition, email and lifecycle, ABM/ABX, webinars, content distribution, web optimization, and marketing analytics
- Strong writer across campaign copy, email, landing pages, and webinar promotion
- Strategic operator who sets the plan, defends it with data, and brings a clear point of view to leadership and sales
- Creative eye and editorial judgment - has taste in campaign concepts, copy, and visual execution, and knows when a program is on-brand vs. generic.
- AI-native operator - actively shapes how AI is used in their work, brings informed recommendations on the modern stack, and treats tooling as a competitive advantage
- Thoughtful within constraints - designs precise, high-impact programs for a niche, defined buyer set rather than relying on volume-based playbooks
- Excellent cross-functional partner - particularly with sales - and able to align stakeholders behind a clear plan
Expect 5% travel for Tier 1 events.
Salary: $158,400 - $237,600 OTE (Includes a base salary plus a 10% target variable bonus)
Why You'll Love Working at Afresh
At Afresh, our mission to eliminate food waste starts with investing in our people. We provide a comprehensive support system designed to help you do your best work while maintaining a healthy, balanced life.
- Comprehensive Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your family, with the majority of premiums covered by Afresh. We also provide dedicated mental health support and counseling services.
- Invested in Your Future: Competitive base salary, meaningful equity (U.S. employees), and a 401(k) program with a generous company match.
- Flexible & Modern Workspace: Whether you work from home or a local office, we support your setup with a home office stipend and "Coworking Wallets" for flexible workspace access.
- Growth-Obsessed Culture: We believe in continuous learning. Every employee receives an annual professional development budget to master new skills and grow their career at Afresh.
- Holistic Monthly Stipends: Beyond your paycheck, we provide monthly stipends for "Betterment" (wellness/lifestyle) and telecommunications to ensure you have what you need to thrive.
- Time to Recharge: Flexible paid time off to take the time you need to recharge.
*Full-time U.S. employees are eligible for these benefits
About Afresh
Founded in 2017, Afresh is using AI to tackle the #1 solution to curb climate change: reducing food waste. By building AI specifically for the intricacies of grocery-from the fresh perimeter to the center store-we help grocers minimize waste and maximize sales.
Afresh sits at an incredible intersection of positive social impact, rocket ship financial growth, and cutting-edge technology. Our best-in-class AI research has been published in top journals, including ICML, and our investors include Al Gore's Just Climate, former Whole Foods Market CEO Walter Robb, and Eric Schmidt's Innovation Endeavors.
Grocery is the past, present, and future of our food system - the waste we create today will impact our planet for years to come. Join us as we continue to build a vibrant, diverse, and inclusive team that embodies our company's values of proactivity, kindness, candor, and humility.
Afresh provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity/expression, marital status, pregnancy or related condition, or any other basis protected by law.
Here at Afresh, many of our employees work remotely provided that they reside in one of the following states: AL, AR, CA, CO, FL, GA, IL, KY, MA, MI, MT, MO, NV, NJ, NY, NC, OR, PA, TX, WA, UT, VA, WI.