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Freelance Media Planner Jobs (NOW HIRING)

M Booth

Paid Media Strategist (Freelance)

New York, NY · On-site

$40/hr

Our growing Paid Media team has an immediate opening for a Paid Media Strategist (Freelance) to ... What You'll Do As a Paid Media Strategist, you'll help drive planning, execution, and optimization ...

M Booth

Paid Media Strategist (Freelance)

New York, NY

$40/hr

Our growing Paid Media team has an immediate opening for a Paid Media Strategist (Freelance) to ... What You'll Do As a Paid Media Strategist, you'll help drive planning, execution, and optimization ...

Active Interest Media

Social Media Strategist

$55K - $60K/yr

What You'll Own Strategy, Campaign Planning & Execution - Develop and champion a multi-platform ... Content Production & Contributor Coordination - Identify, brief, and coordinate with freelance ...

Siege Media

Freelance Financial Content Writer

Chicago, IL · Remote

$21.75 - $28/hr

Siege Media is a growing and remote-first GEO agency! We are nationally recognized on Inc.'s Best ... Extensive knowledge of niche topics including digital currency, financial planning, passive income ...

Siege Media

Freelance Financial Content Writer

Chicago, IL · On-site +1

$22 - $28/hr

Siege Media is a growing and remote-first GEO agency! We are nationally recognized on Inc.'s Best ... Extensive knowledge of niche topics including digital currency, financial planning, passive income ...

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Freelance Media Planner information

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How much do freelance media planner jobs pay per year?

As of Aug 18, 2026, the average yearly pay for freelance media planner in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What is a freelance media planner?

A Freelance Media Planner is a professional who develops and implements media strategies for clients on a contract basis. They analyze target audiences, select the best media channels, and allocate budgets to maximize advertising effectiveness. Unlike in-house media planners, freelancers work with multiple clients and have more flexibility in choosing projects. Their responsibilities often include researching market trends, negotiating ad placements, and optimizing campaign performance.

What are the key skills and qualifications needed to thrive as a freelance media planner?

To thrive as a Freelance Media Planner, you need a strong understanding of media strategy, market research, campaign analytics, and digital marketing principles, often supported by a degree in marketing, advertising, or a related field. Familiarity with media buying platforms, analytics software like Google Analytics, and industry planning tools such as Nielsen or Comscore is highly beneficial. Strong communication, project management, and negotiation skills are essential for collaborating with clients and vendors and managing multiple projects simultaneously. These competencies ensure effective campaign planning and execution, maximizing client ROI and fostering lasting business relationships.

What are typical challenges faced by freelance media planners, and how can they be managed?

Freelance Media Planners often face challenges such as managing multiple client campaigns with varying deadlines, staying updated with rapidly changing media platforms, and demonstrating measurable results to clients. Juggling these demands requires excellent organizational skills and a proactive approach to learning about new tools and emerging trends. Building strong communication channels with clients and setting clear expectations from the outset can help smooth workflow and increase client satisfaction. Successful freelancers also prioritize continuous professional development to stay competitive and deliver effective, data-driven media strategies.

How much do freelance media planners make in the US?

Freelance media planners in the US typically earn between $25 and $75 per hour, with annual incomes ranging from approximately $50,000 to $150,000 depending on experience, location, and client base. Rates can vary based on project scope, industry, and the planner's expertise with tools like media buying platforms and analytics software.
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Freelance Media Planner jobs near you
Infographic showing various Freelance Media Planner job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 71% Full Time, 23% Part Time, 1% Temporary, and 3% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.

Paid Media Strategist (Freelance)

M Booth

New York, NY • On-site

$40/hr

Full-time

Medical, Retirement, PTO

Re-posted 9 days ago

Job description

Who We Are
At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.
We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.
Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today's world BOLD moves everything we do.
Our growing Paid Media team has an immediate opening for a Paid Media Strategist (Freelance) to support several major clients across healthcare, lifestyle, and corporate brand categories.
This is an excellent opportunity for a hands-on paid media professional who loves combining smart strategy with day-to-day execution and wants to work with a supportive, collaborative, highly integrated team.
What You'll Do
As a Paid Media Strategist, you'll help drive planning, execution, and optimization across paid social, video, and programmatic. You will manage campaign builds, monitor performance, and translate insights into recommendations clients can easily understand. You'll also work closely with platform partners, contribute to strategic thinking, and support cross-functional collaboration with PR, creative, influencer, and analytics teams.
Key responsibilities include:
  • Plan, build, and launch campaigns across Meta, LinkedIn, YouTube, TikTok, and more
  • Own all setup and QA including targeting, UTMs, pixels, creative delivery, and pacing checks
  • Assist in influencer boosting and whitelisting setups, ensuring proper permissions and paid amplification workflows
  • Monitor and optimize campaigns to achieve KPIs while surfacing clear insights
  • Build platform audiences based on research, analytics inputs, and category trends
  • Support the creation of performance reports and dashboards, simplifying complex data
  • Pull and analyze metrics to identify trends and recommend improvements
  • Contribute towards POVs, research inputs, and planning rationale for internal and client use
  • Manage operational needs including billing accuracy, IOs, reconciliation, and timeline keeping
  • Capture and distribute meeting notes, next steps, and action items to keep work flowing smoothly
  • Maintain strong relationships with platform reps and media partners to stay ahead of new tools and betas
What You'll Bring
  • Bachelor's degree or equivalent experience
  • 3 to 5 years of hands-on paid media experience, ideally in an agency environment
  • Expert fluency in Meta Ads Manager including builds, QA, and optimization
  • Familiarity with dashboarding tools such as Tableau or Power BI
  • Strong organizational skills with experience handling billing, pacing, and campaign operations
  • Strong client communication skills and comfort presenting in meetings
  • Ability to manage multiple deadlines across accounts and teams
  • Collaborative mindset and ability to work in a cross-functional environment.
  • Positive, flexible attitude and curiosity about where digital platforms are heading
Nice to Have
  • Experience with YouTube, TikTok, and LinkedIn
  • Influencer whitelisting or paid amplification experience
  • Familiarity with ad verification and brand safety tools such as DoubleVerify
  • Experience with healthcare or HCP targeting
  • Strong interest in emerging digital trends and platform updates

What We'll Bring
Here are a few highlights of our benefits offerings as an M Boother:
  • A workplace that's alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits
  • Flexible, hybrid workplace
  • Hourly rate: $40/hour

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)
Location: Tri-State area (NY, NJ, CT) within easy reach of New York City area to come in for day trips.
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
M Booth logo

About M Booth

Sourced by ZipRecruiter

Industry

Public relations agencies

Company size

51 - 200 Employees

Headquarters location

New York, NY, US

Year founded

1984

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