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Freelance Media Planner Jobs (NOW HIRING)

Publicis Groupe Holdings B.V

Media Supervisor

Boston, MA · On-site

$73K - $111K/yr

Delivering high-quality media planning for clients, serving up a smart, thoughtful understanding of ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...

Publicis Groupe Holdings B.V

Media Supervisor

Boston, MA · On-site

$73K - $111K/yr

Delivering high-quality media planning for clients, serving up a smart, thoughtful understanding of ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...

Publicis Groupe Holdings B.V

Media Supervisor

Manhattan, NY · On-site

$73K - $116K/yr

Delivering high-quality media planning for clients, serving up a smart, thoughtful understanding of ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...

Publicis Groupe Holdings B.V

Media Supervisor

Manhattan, NY · On-site

$73K - $116K/yr

Delivering high-quality media planning for clients, serving up a smart, thoughtful understanding of ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...

22squared

Freelance Associate Media Director

Atlanta, GA · On-site

$120 - $180/hr

... a media planning capacity * Exposure and usage of research and measurement tools such ascomScore, cross-tabulation software (MRI, Simmons, etc.),MediaTools,MediaOcean/MBOX/Spectra, competitive ...

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Freelance Media Planner information

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$40.5K

$75.1K

$120.5K

How much do freelance media planner jobs pay per year?

As of Aug 18, 2026, the average yearly pay for freelance media planner in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What is a freelance media planner?

A Freelance Media Planner is a professional who develops and implements media strategies for clients on a contract basis. They analyze target audiences, select the best media channels, and allocate budgets to maximize advertising effectiveness. Unlike in-house media planners, freelancers work with multiple clients and have more flexibility in choosing projects. Their responsibilities often include researching market trends, negotiating ad placements, and optimizing campaign performance.

What are the key skills and qualifications needed to thrive as a freelance media planner?

To thrive as a Freelance Media Planner, you need a strong understanding of media strategy, market research, campaign analytics, and digital marketing principles, often supported by a degree in marketing, advertising, or a related field. Familiarity with media buying platforms, analytics software like Google Analytics, and industry planning tools such as Nielsen or Comscore is highly beneficial. Strong communication, project management, and negotiation skills are essential for collaborating with clients and vendors and managing multiple projects simultaneously. These competencies ensure effective campaign planning and execution, maximizing client ROI and fostering lasting business relationships.

What are typical challenges faced by freelance media planners, and how can they be managed?

Freelance Media Planners often face challenges such as managing multiple client campaigns with varying deadlines, staying updated with rapidly changing media platforms, and demonstrating measurable results to clients. Juggling these demands requires excellent organizational skills and a proactive approach to learning about new tools and emerging trends. Building strong communication channels with clients and setting clear expectations from the outset can help smooth workflow and increase client satisfaction. Successful freelancers also prioritize continuous professional development to stay competitive and deliver effective, data-driven media strategies.

How much do freelance media planners make in the US?

Freelance media planners in the US typically earn between $25 and $75 per hour, with annual incomes ranging from approximately $50,000 to $150,000 depending on experience, location, and client base. Rates can vary based on project scope, industry, and the planner's expertise with tools like media buying platforms and analytics software.
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Freelance Media Planner jobs near you
Infographic showing various Freelance Media Planner job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 71% Full Time, 23% Part Time, 1% Temporary, and 3% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.

Associate Director, Strategy/Media Planning

Starcom Mediavest Group Germany Gmbh

Manhattan, NY • On-site

$81K - $129K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago

Job description

Company Description
PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.
Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.
Job Description
The Associate Director, Strategy plays a key role in leading media strategy and planning for assigned clients. This individual provides day-to-day functional management of client needs while ensuring excellence in media strategy. Reporting to the Director, Strategy, the Associate Director leads cross-functional collaboration, oversees media planning initiatives, and ensures strategic media approaches align with business objectives.
Responsibilities
Strategic Media Planning & Execution
  • Drive the media planning process, ensuring alignment with strategic objectives.
  • Oversee media strategy development, including channel mix recommendations and budget allocation.
  • Provide initial perspectives on media strategies and approaches.
  • Manage multiple accounts, transitioning seamlessly between them.
  • Represent the interests of cross-functional teams in client and agency partner meetings.
  • Push for continuous improvement of self, team, and client deliverables.
  • Stay informed on industry trends, emerging media opportunities, and Publicis Groupe capabilities.
  • Contribute to new business and organic growth efforts.
Client & Stakeholder Management
  • Serve as a primary point of contact for day-to-day client communications.
  • Build strong relationships with clients, demonstrating an understanding of their business priorities.
  • Provide strategic input to help shape clients' marketing priorities.
  • Present media strategies and performance updates effectively, leveraging strong communication skills.
  • Advocate for client needs while ensuring agency best practices are upheld.
Leadership & Talent Development
  • Manage and mentor a team of direct and indirect reports.
  • Oversee onboarding, training, and development processes.
  • Provide ongoing coaching, performance management, and professional development.
  • Manage and delegate team workload, ensuring quality outcomes and deliverables.
  • Foster a collaborative and inclusive work environment.
  • Participate in PHM's hiring efforts by assessing and onboarding new talent.
Cross-Functional Collaboration
  • Work collaboratively with internal teams to drive integrated media strategy initiatives.
  • Partner with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs.
  • Provide input on deliverable timelines in partnership with cross-functional teams.

Qualifications
  • 5+ years media planning experience.
  • 2+ years management experience
  • 1+year Cross-channel media planning experience in 4 channels (Digital, Video, Print, OOH, DTC, HCP, Payer/Managed Market
  • 2+ years: HCP/Pharma media planning and media strategy experience
  • Familiarity with standard media research and planning tools (e.g mediaocean)

Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $81,225.00 - USD $129,987.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/22/2026.

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