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Fmcg Marketing Jobs (NOW HIRING)

Mars

Customer Marketing Manager

Chicago, IL · On-site

... FMCG) industry. * Cross-Functional Experience: Proven track record of working collaboratively across diverse, matrixed functions (e.g., Sales, Brand Marketing, Supply Chain, R&D, and third-party ...

Tchibo GmbH

Erste praktische Erfahrungen im Marketing, Produkt- oder Projektmanagement , idealerweise im FMCG-Umfeld sind von Vorteil. * Du hast ein gutes Gespür für aktuelle Social Media Trends und weißt ...

The Hershey Company

Assoc Mgr Marketing WTR

Hershey, PA · On-site

$31.25 - $43/hr

At least 4-5 years of marketing experience in FMCG or similarly disciplined industry The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities ...

Camerican

Vice President, Marketing

Elizabeth, NJ · On-site

$200 - $250/hr

... FMCG, or import/export sectors. Proven ability to build and execute marketing strategies that drive growth, brand equity, and competitive differentiation. Strong digital marketing expertise ...

Hersheys

Assoc Mgr Marketing WTR

Hershey, PA

$31.25 - $43/hr

At least 4-5 years of marketing experience in FMCG or similarly disciplined industry The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities ...

Storck

Associate Manager, Trade Marketing

Chicago, IL · On-site

$34 - $46.75/hr

The Trade Marketing team develops and implements effective go-to-market strategies and retail ... FMCG/CPG Industry experience preferred Working Conditions: Hybrid Work Model, including Monday and ...

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$47.5K

$74K

How much do fmcg marketing jobs pay per year?

As of Aug 22, 2026, the average yearly pay for fmcg marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is FMCG marketing?

FMCG marketing refers to the strategies and activities used to promote and sell fast-moving consumer goods—products that are sold quickly and at relatively low cost, such as food, beverages, toiletries, and household items. Marketing in the FMCG sector focuses on building strong brand recognition, understanding consumer behavior, and ensuring wide product availability. Techniques often include mass advertising, in-store promotions, and innovative packaging to attract consumers and encourage repeat purchases. The fast-paced nature of FMCG requires marketers to adapt quickly to changing trends and consumer preferences.

What are the key skills and qualifications needed to thrive as an FMCG marketing professional?

To thrive in FMCG Marketing, you need a solid background in marketing principles, consumer behavior, and brand management, often supported by a degree in marketing or business. Familiarity with market research tools, digital marketing platforms, and data analytics software is typically required. Creativity, strong communication, and adaptability are crucial soft skills for crafting compelling campaigns and responding to fast-changing markets. These abilities are vital for driving brand growth and maintaining competitiveness in the dynamic FMCG sector.

What are some common challenges faced by FMCG marketing professionals, and how can they be addressed?

FMCG marketing professionals often face challenges such as rapidly changing consumer preferences, intense competition, and the need to respond quickly to market trends. Staying ahead requires continuous market research, agile campaign planning, and effective cross-functional collaboration with sales and supply chain teams. Leveraging digital marketing strategies and data analytics can help anticipate consumer needs and optimize product positioning, ensuring brands remain relevant and competitive in a fast-paced environment.

What is the difference between Fmcg Marketing vs Fmcg Brand Manager?

AspectFmcg MarketingFmcg Brand Manager
Primary FocusDeveloping marketing strategies, campaigns, and promotions for FMCG productsManaging and growing a specific FMCG brand, overseeing brand positioning and development
Required SkillsMarketing skills, market research, communication, digital marketingBrand management, strategic planning, consumer insights, cross-functional coordination
Work EnvironmentMarketing departments, advertising agencies, sales teamsBrand teams, product development, sales, and marketing departments
Common CertificationsMarketing certifications (e.g., CIM, Digital Marketing certifications)Brand management certifications, marketing degrees

Fmcg Marketing involves creating and executing marketing strategies across various campaigns, while Fmcg Brand Managers focus on managing and developing a specific brand's identity and growth within the FMCG industry. Both roles require marketing expertise, but their scope and responsibilities differ in focus and daily tasks.

How does marketing work for FMCG?

FMCG marketing involves promoting fast-moving consumer goods through strategies like advertising, branding, and distribution to reach a wide audience quickly. Marketing professionals in FMCG often analyze consumer behavior, utilize market research, and coordinate campaigns across multiple channels to drive sales and brand loyalty.

How to get into FMCG marketing?

To enter FMCG marketing, candidates typically pursue a degree in marketing, business, or related fields and gain experience through internships or entry-level roles. Developing skills in market research, branding, and digital marketing, along with familiarity with tools like CRM software, can improve job prospects in this fast-paced industry.
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Fmcg Marketing jobs near you
Infographic showing various Fmcg Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Customer Marketing Manager

Mars

Chicago, IL • On-site

Full-time

Medical, Dental, Retirement, PTO

Posted 8 days ago

Mars Inc. rating

7.7

Company rating: 7.7 out of 10

Based on 39 frontline employees who took The Breakroom Quiz

126th of 442 rated food and drinks producers

Job description

Job Description:

TheCustomer Marketing Manager is the voice of thecustomer to the brand teams and an integral part of the One Demand organization. This role is a vital part of Innovation and Core Planning, Moments and Activation.

TheCustomer Marketing Manager will work closely with cross functional partnersand the channel effectiveness teamto develop strong strategies and plans that enhanceMars Snackingin-store execution. Creating strong relationships with their Marketing, Supply, R&D, Activity management, and third-party vendor teams is essential to the execution of all the right tools as part of our activity set.


What are we looking for?

Required:

  • Education: Bachelor's degree in Business Administration, Marketing, Supply Chain, or a closely related field.

  • Experience: 5+ years of progressive professional experience in Customer Marketing, Trade Marketing, Category Management, Brand Management, or Sales Operations within the Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) industry.

  • Cross-Functional Experience: Proven track record of working collaboratively across diverse, matrixed functions (e.g., Sales, Brand Marketing, Supply Chain, R&D, and third-party vendors).

  • Project Management: Demonstrated experience leading large-scale, cross-portfolio initiatives end-to-end, from strategic concept development to successful in-store retail execution.

Preferred:

  • Advanced Degree: MBA or advanced degree in a related business field.

  • Snacking/Confectionery Retail Experience: Direct experience working within the confectionery, snacking, or highly impulse-driven retail categories.

  • Broker/Vendor Management: Experience directly managing relationships and execution with third-party merchandising or display vendors.


What will be your key responsibilities?
Help support an organizational capability in customer centricity, enable the sales team for selling and executional success, and represent the voice of customer/sales internally.
Bring company and category strategies to life in the marketplace via strong working relationships with sales teams and critical customers.
Influence future innovation pipeline & programs based on channel insights.
Provide key analysis in facilitating new item distribution forecasts by channel / customer.
Drive sales plans around assortment, merchandising, pricing and shelving for our brands, monitoring and assisting in the delivery of top-line and bottom line commitments from sales perspective.
Assist in planning, development and presentation of sales & brand materials at all key Trade Shows and Customer Collaboration Planning sessions , ensuring our sales strategies and brand initiatives are well represented.
Lead the development of high quality and fact-based Selling Stories and Ready to Sell (RTS) materials.
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience.The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

$119,040- $163,680

Employment Type: FULL_TIME

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