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Alcohol Brand Rep Jobs (NOW HIRING)

Brand Manager (Soju)

Los Angeles, CA · On-site

$85K - $105K/yr

Track competitive activity within the spirits and flavored alcohol categories. * Leverage insights ... Represent the brand at trade events, distributor meetings, tastings, and cultural activations

Brand Ambassador

Bend, OR · On-site

$18 - $21/hr

As a Brand Ambassador , you're representing Deschutes' portfolio of brands at local events and in ... Are 21+ and legally able to promote alcohol * Have exceptional public speaking and customer service ...

Brand Ambassador

Bend, OR · On-site

$18 - $21/hr

As a Brand Ambassador , you're representing Deschutes' portfolio of brands at local events and in ... Are 21+ and legally able to promote alcohol * Have exceptional public speaking and customer service ...

Brand Ambassador

Bend, OR · On-site

$18 - $21/hr

As a Brand Ambassador , you're representing Deschutes' portfolio of brands at local events and in ... Are 21+ and legally able to promote alcohol * Have exceptional public speaking and customer service ...

Are you a passionate advocate for bourbon, beer, wine, or other alcoholic beverages, and skilled in ... Our team members represent our brands as on-premise Brand Ambassadors and off-premise Sales ...

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Showing results 1-20

Alcohol Brand Rep information

See salary details

$10

$18

$25

How much do alcohol brand rep jobs pay per hour?

As of Jun 8, 2026, the average hourly pay for alcohol brand rep in the United States is $18.94, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $22.12 per hour, depending on experience, location, and employer.

What is the difference between Alcohol Brand Rep vs Alcohol Sales Representative?

AspectAlcohol Brand RepAlcohol Sales Representative
CredentialsHigh school diploma or equivalent; some roles prefer marketing or sales experienceHigh school diploma; sales experience often preferred
Work EnvironmentEvent promotions, brand activations, on-premise tastingsRetail stores, bars, restaurants, direct client interactions
Industry UsagePrimarily in marketing and brand promotion within the alcohol industrySales-focused roles across various alcohol distribution channels

While both roles involve promoting alcohol products, an Alcohol Brand Rep primarily focuses on brand awareness through events and marketing activities, whereas an Alcohol Sales Representative concentrates on selling and distributing products to clients and retailers. The roles often overlap but differ mainly in their core responsibilities and work settings.

What does an Alcohol Brand Rep do?

An Alcohol Brand Rep, also known as a Brand Ambassador, promotes and represents specific alcoholic beverage brands at events, bars, restaurants, and retail locations. Their responsibilities typically include engaging with customers, conducting tastings, educating staff about the brand, and helping to increase sales and brand awareness. They often work closely with sales teams and distributors to execute marketing campaigns and ensure brand visibility. Strong communication and interpersonal skills are essential for this role.

What are some common challenges Alcohol Brand Reps face when promoting products at events or in retail settings?

Alcohol Brand Reps often encounter challenges such as engaging diverse audiences, adhering to strict alcohol regulations, and differentiating their brand in a competitive market. They must be adaptable, as each event or retail location can have unique requirements and customer preferences. Building strong relationships with venue staff and consistently delivering memorable brand experiences are key to overcoming these challenges and achieving sales goals.

What are the key skills and qualifications needed to thrive as an Alcohol Brand Rep, and why are they important?

To thrive as an Alcohol Brand Rep, you need a solid understanding of sales techniques, product knowledge, and branding, often supported by experience in the beverage or hospitality industry. Familiarity with CRM software, sales analytics tools, and point-of-sale systems is typically required. Exceptional interpersonal skills, persuasive communication, and networking abilities help you build strong relationships with clients and promote brand loyalty. These skills ensure effective product promotion, increased sales, and a strong brand presence in a competitive market.
More about Alcohol Brand Rep jobs
What states have the most Alcohol Brand Rep jobs? States with the most job openings for Alcohol Brand Rep jobs include:
Infographic showing various Alcohol Brand Rep job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 67% In-person, and 33% Remote job distribution, with an average salary of $39,392 per year, or $18.9 per hour.
Alcohol Brand Ambassador (Gulf - Dothan, Panama City, Pensacola and Mobile)

Alcohol Brand Ambassador (Gulf - Dothan, Panama City, Pensacola and Mobile)

Buffalo Rock Company

Pensacola, FL • On-site

Part-time

Posted 20 days ago


Buffalo Rock rating

7.3

Company rating: 7.3 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

146th of 380 rated food and drinks producers


Job description

Alcohol Brand Ambassador (Gulf)
Organization Name: Buffalo Rock Company
Website: https://www.buffalorock.com/careers/
Job Department: COR Customer Strategy, Marketing, & Brand Development
Reports to: Corporate Director of Alcohol Sales and Strategic Partnerships
Work Schedule: Flexible - Must be available on weekdays and weekends (up to 20 hours per week)
Job Type: Seasonal Part-Time
FLSA Status: Non-Exempt
Amount of Travel Required: 100%
Job Description
Summary/objective
Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 124 years ago. Buffalo Rock manages the best beverage portfolio in the country, which includes several beloved global and regional brands. As a Brand Ambassador, you will be the face of Buffalo Rock Company's alcoholic beverage portfolio in various marketing and promotional activities. The primary responsibility will be to engage with consumers, promote a brand's story, and encourage sales through events, tastings, and social media interactions. This role is ideal for someone who is passionate about beer and the beverage industry, and enjoys engaging with people in an energetic, fun environment.
The Alcohol Brand Ambassador will host promotional demos at bars/liquor, grocery, and convenience stores (approximately 4 hours each, which includes set up and breakdown). Ambassadors will also have the opportunity to work local events and festivals as available.
Essential functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
• Must be able to travel throughout the assigned region (Gulf - Dothan, Panama City, Pensacola and Mobile).
• Must be able to work evenings and weekends when events and tastings are scheduled (typically Thursday - Sunday).
• Actively represent and promote the alcoholic beverage portfolio at various retailers, events, festivals, and bars to increase visibility and consumer engagement.
• Always maintain a professional appearance and demeanor.
• Interact with customers to create excitement and inform them about the product's features, benefits, and unique selling points.
• Organize and participate in tastings, product samplings, and giveaways to increase product trials.
o This includes planning and coordination of the event with the customer, the Corporate Director of Alcohol Sales and Strategic Partnerships and the local franchise. Additionally, set up and break down of the event, and regular maintenance of sampling materials (table or booth set up, premiums, cups, etc.).
• Track and report on the effectiveness of events and promotional campaigns, providing insights and recommendations for future initiatives. Weekly status calls, communications and coordination with the Corporate Director of Alcohol Sales and Strategic Partnerships.
• Share brand-related content across social media platforms, creating organic engagement and fostering a positive image of the brand.
• Provide feedback to the brand's marketing and sales teams on consumer preferences, market trends, and competitor activity.
• Assist in promoting sales through various partnerships with bars, restaurants, and retail outlets.
• Educate consumers on beer styles, brewing techniques, and the brand's history.
• Present a strong enthusiasm for beer and the beverage industry, with knowledge of the local beer and beverage scene.
Competencies
• Accuracy - Ability to perform work accurately and thoroughly.
• Communication, Oral - Ability to communicate effectively with others using the spoken word.
• Dependability - Ability to behave consistently and predictably; responsible and dependable in fulfilling all the duties.
• Energetic - Ability to work at a sustained pace and produce quality work.
• Organized - Possessing the trait of being organized or following a systematic method of performing a task.
• Outgoing Personality and Excellent Communication Skills: Ability to engage and educate customers, build relationships, and represent the brand professionally. Must be comfortable interacting with the public and enthusiastic about representing the brand portfolio.
• Safety Awareness - Ability to identify and correct conditions that affect employee safety.
• Social Media Savvy: Experience in using social media platforms to promote a brand and engage with consumers
• Teamwork - Ability to work with others toward the daily goals, participating actively, sharing responsibility and rewards.
• Working Under Pressure - Ability to complete assigned tasks in stressful situations.
Other Duties and Responsibilities
• Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off-site function during work hours or after work hours while representing the Buffalo Rock Company.
• Responsible for continuous self-improvement through the knowledge and use of all Buffalo Rock provided training, either web-based, in-house, or any other method provided. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training.
• Ensure that every reasonable precaution is taken to protect the Company from possible damages, theft, or other liabilities.
• Ensure that every reasonable precaution is taken to protect the safety of employee- partners, self, customers, Buffalo Rock property, and customer property.
• Honor and follow through on all business commitments.
• Embody Buffalo Rock's Purpose of "Building brands through legendary service and remarkable people."
• Live Buffalo Rock's Core Values:
o Committed to serving our communities.
o Customer success drives our success.
o Integrity matters.
o Obsessed with continuous improvement.
o We care for each other.
o Win the day.
Supervisory responsibilities
None
Work environment
Mix of indoor and outdoor pending on the event or customer location. Temperature conditions will vary from extreme heat to extreme cold.
Physical demands
N (Not Applicable) Activity is not applicable to this position.
O (Occasionally) Position requires this activity up to 33% of the time (0 - 2.5+ hrs/day)
F (Frequently) Position requires this activity from 33%-66% of the time (2.5 - 5.5+ hrs/day)
C (Constantly) Position requires this activity more than 66% of the time (5.5+ hrs/day)
Physical Demands
Lift/Carry
Stand
C
Walk
C
Sit
C
Manually Manipulate
O
Grasp
O
Reach Outward
F
Reach Above Shoulder
O
Speak
C
Climb
O
Crawl
O
Squat or Kneel
O
Bend
O
10 lbs. or less
C
11-20 lbs.
C
21-50 lbs.
O
51-100 lbs.
O
Over 100 lbs.
N
Push/Pull
12 lbs. or less
C
13-25 lbs.
F
26-40 lbs.
O
41-100 lbs.
O
Required education and experience
Education
  • High School Diploma or General Education Degree (GED): Required
  • Some College or Continued Education: Preferred

Experience
  • Previous experience in brand ambassadorship, sales, or hospitality: Preferred
  • Beverage or foodservice experience: Preferred
  • Brand or marketing experience: Preferred

Computer & Media Skills
  • Experience in/ application of Microsoft Office 365 products including, but not limited to: Outlook, Word, Excel, PowerPoint, SharePoint, Access, etc.,: Required
  • Experience in/application of social media platforms and scheduling programs including, but not limited to: Instagram, Facebook, TikTok, etc.,: Required

Certifications & Licenses
  • Valid driver license in state of residence with a good driving record: Required

Transportation
  • Must provide your own reliable transportation for business use with required insurance coverage: Required

Other Requirements
  • Must be at least 21 years of age to work with alcohol.
  • Must have smartphone device.

Affirmative Action/EEO statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, status as a protected veteran, or any other factor prohibited by applicable law.
Other duties
The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.
I have reviewed this job description, and I can perform the essential functions with or without reasonable accommodation.
Applicant/Employee-Partner Date
Interviewer/Supervisor Date__________________

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