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Fire Equipment Sales information

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$76.7K

$141.5K

How much do fire equipment sales jobs pay per year?

As of Aug 8, 2026, the average yearly pay for fire equipment sales in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What is a fire equipment sales professional?

A Fire Equipment Sales job involves selling fire protection and safety equipment to businesses, government agencies, and individuals. Responsibilities include identifying customer needs, recommending appropriate products, and ensuring compliance with fire safety regulations. Sales representatives may work with fire extinguishers, alarms, sprinkler systems, and other fire suppression tools. They also provide product demonstrations, training, and ongoing customer support to maintain safety standards. Strong communication, technical knowledge, and customer service skills are essential for success in this role.

What are the key skills and qualifications needed to thrive in fire equipment sales?

Success in Fire Equipment Sales requires in-depth knowledge of fire safety products, strong sales acumen, and familiarity with industry regulations or standards. Experience with customer relationship management (CRM) software, product demonstration tools, and, in some cases, certifications related to fire protection systems are highly valued. Outstanding communication, negotiation, and relationship-building skills set top performers apart in this field. These competencies are crucial for effectively educating clients, meeting sales targets, and ensuring the safe and compliant use of fire equipment.

What does a fire equipment sales professional do?

A typical day for a Fire Equipment Sales professional involves reaching out to new and existing clients, scheduling and performing product demonstrations, and advising customers on suitable fire protection solutions based on their specific needs. You may also spend time preparing quotes, processing orders, updating sales records in a CRM system, and coordinating with installation or service teams to ensure timely delivery. Collaboration with engineers, project managers, and compliance specialists is common to provide comprehensive support to clients. This role often requires travel to client sites and some flexibility to address urgent safety concerns, making each day dynamic and engaging.

More about Fire Equipment Sales jobs
What cities are hiring for Fire Equipment Sales jobs? Cities with the most Fire Equipment Sales job openings:
What are the most commonly searched types of Fire Equipment Sales jobs? The most popular types of Fire Equipment Sales jobs are:
What states have the most Fire Equipment Sales jobs? States with the most job openings for Fire Equipment Sales jobs include:
What job categories do people searching Fire Equipment Sales jobs look for? The top searched job categories for Fire Equipment Sales jobs are:
Fire Equipment Sales jobs near you
Infographic showing various Fire Equipment Sales job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 16% Part Time, 1% Temporary, 3% Contract, and 1% Nights. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Wisconsin Fire Equipment Sales Manager

Dinges Fire Company

Madison, WI • On-site

Full-time

Medical, Retirement

Posted 4 days ago

Job description

Benefits:
  • Health insurance
  • 401(k)
  • Bonus based on performance
  • Company car
  • Competitive salary
  • Flexible schedule

We are seeking a proactive and experienced Fire Equipment Sales Manager to oversee our operations in Wisconsin. In this role, you will be responsible for driving sales growth, building and maintaining relationships with clients, and ensuring the highest level of customer satisfaction. You will manage the sales process for a range of fire equipment and apparatus, identifying opportunities to expand our market presence
  • Develop and implement sales strategies to achieve regional sales targets.
  • Identify and establish relationships with potential clients within the fire service industry.
  • Conduct presentations and demonstrations of fire equipment and apparatus to fire departments and emergency services.
  • Provide expert advice and support to clients, understanding their needs and offering suitable solutions.
  • Prepare and negotiate sales proposals, contracts, and terms.
  • Maintain detailed and accurate sales records and reports.
  • Monitor market trends and competitor activities to stay ahead of industry developments.
  • Attend relevant trade shows, conferences, and networking events to promote Dinges Fire Company.
  • Collaborate with internal teams to ensure seamless delivery and support of sold products.
  • The position requires being on the road within the State weekly. Plus, several times a year, attend meetings at the Amboy home office and numerous Fire Shows as needed. Travel within your assigned State, working with our Sales Team and Fire Departments in all aspects of our growing company is one of the most important tasks with this position.
  • The State Manager must be adept at growing business without daily in-person management. The position requires home office space.

Qualifications:
  • Must have firefighter background and understand all aspects of fire department and EMS needs.
  • Proven experience in sales, with a focus on fire equipment or related industries.
  • Strong understanding of fire apparatus and emergency equipment.
  • Excellent communication, negotiation, and presentation skills.
  • Ability to build and maintain long-term client relationships.
  • Self-motivated and results-driven with a proactive approach to problem-solving.
  • Valid driver's license and willingness to travel within the region as needed.
  • Bachelor's degree in business, marketing, or a related field is preferred, but not required.

Flexible work from home options available.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Dinges Fire Company has quietly become the leader in fire equipment distribution in the Midwest. This success is due, in part, to record sales and aligning itself with the absolute best brands in the industry including Lion Protective Clothing, Bullard, Drager, Amkus Rescue Systems, Task Force Tips, Bulldog Fire Hose, and over 200 other fantastic fire service brands.
Today, Dinges Fire Company's team has grown to 100+ team members across seven states: Illinois, Michigan, Wisconsin, Iowa, Indiana, Missouri, and Minnesota. Each day, Dinges Fire Company continues its drive towards being the largest and most progressive distributor in the USA!
Our Mission
• Our Purpose: Protecting America's First Responders with the best Safety and Protection Equipment on the Market.
• Our Vision: Creating a network of highly educated Sales Professionals supported by Cutting-edge Marketing, Technology and Service while giving back to our local Communities.
• Our Plan: Building an organization that makes each member proud.
• Our People: Finding passionate, driven individuals and train them to succeed within a team environment.

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