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Fashion Marketing Manager Jobs (NOW HIRING)

Raya Workforce

Retail Marketing Manager

Magnolia, TX · On-site

$48.80K - $61.60K/yr

We are seeking a dynamic and results-driven Marketing Manager to lead and execute comprehensive marketing strategies for our women's fashion brand. This role requires a creative individual with a ...

The Colonnade Hotel

Marketing Manager

Boston, MA · On-site

The Marketing Manager will oversee all marketing content including website content, public ... Detail-oriented, collaborative, and self-motivated with a passion for art, design, fashion, and ...

The Colonnade Hotel

Marketing Manager

Boston, MA · On-site

The Marketing Manager will oversee all marketing content including website content, public ... Detail-oriented, collaborative, and self-motivated with a passion for art, design, fashion, and ...

The Colonnade Hotel

Marketing Manager

Boston, MA

The Marketing Manager will oversee all marketing content including website content, public ... Detail-oriented, collaborative, and self-motivated with a passion for art, design, fashion, and ...

The Colonnade Hotel

Marketing Manager

Boston, MA · On-site

The Marketing Manager will oversee all marketing content including website content, public ... Detail-oriented, collaborative, and self-motivated with a passion for art, design, fashion, and ...

Movadogroup

Marketing Manager

Paramus, NJ · On-site

$85K - $100K/yr

Manage global marketing budgets under direction of Brand President * Review and develop all ... Fashion or retail industry experience preferred * International experience a plus * Experience in ...

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Fashion Marketing Manager information

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$33K

$83.5K

$145.5K

How much do fashion marketing manager jobs pay per year?

As of May 28, 2026, the average yearly pay for fashion marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are some of the key challenges Fashion Marketing Managers face when launching a new collection?

Fashion Marketing Managers often face challenges such as forecasting market trends accurately, coordinating with design and production teams to ensure timely product launches, and creating campaigns that resonate with target audiences in a competitive landscape. They must also manage tight deadlines and budgets while ensuring cohesive brand messaging across different channels. Strong collaboration and adaptability are essential, as unexpected market shifts or supply chain delays can impact the success of a collection launch.

What does a Fashion Marketing Manager do?

A Fashion Marketing Manager is responsible for creating and executing marketing strategies that promote fashion brands, products, or collections to target audiences. They work closely with designers, sales teams, and public relations to develop campaigns, manage social media presence, and analyze market trends to maximize brand visibility and sales. Their role often involves overseeing advertising, events, partnerships, and digital marketing initiatives to ensure the brand stays relevant and competitive in the fast-paced fashion industry.

What is the difference between Fashion Marketing Manager vs Fashion Brand Coordinator?

AspectFashion Marketing ManagerFashion Brand Coordinator
Primary RoleDevelops marketing strategies, oversees campaigns, manages brand positioningSupports brand initiatives, coordinates marketing activities, assists in campaign execution
Required SkillsMarketing expertise, strategic planning, leadershipCommunication skills, organization, teamwork
Work EnvironmentMarketing departments, agency settings, corporate officesBrand offices, retail environments, marketing teams
Common UsageUsed by employers for strategic roles in marketingUsed for supporting roles in brand management

The main difference is that a Fashion Marketing Manager leads and strategizes marketing efforts, while a Fashion Brand Coordinator supports and executes marketing activities. The manager has a broader strategic focus, whereas the coordinator handles day-to-day tasks to support brand initiatives.

More about Fashion Marketing Manager jobs
What cities are hiring for Fashion Marketing Manager jobs? Cities with the most Fashion Marketing Manager job openings:
What are the most commonly searched types of Fashion Marketing jobs? The most popular types of Fashion Marketing jobs are:
What states have the most Fashion Marketing Manager jobs? States with the most job openings for Fashion Marketing Manager jobs include:
What job categories do people searching Fashion Marketing Manager jobs look for? The top searched job categories for Fashion Marketing Manager jobs are:
Fashion Marketing Manager jobs near you
Infographic showing various Fashion Marketing Manager job openings in the United States as of May 2026, with employment types broken down into 84% Full Time, 15% Part Time, and 1% Contract. Highlights an 38% Physical, 5% Hybrid, and 57% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.
Manager, Brand Marketing, Denim

Manager, Brand Marketing, Denim

Gap, Inc.

San Francisco, CA • On-site

Full-time

Posted yesterday

Gap rating

6.8

Company rating: 6.8 out of 10

Based on 271 frontline employees who took The Breakroom Quiz

20th of 102 rated fashion retailers

Job description

About the Role
As the Marketing Manager - Denim, you'll act as the category's brand champion - driving 360° storytelling that celebrates fit, style, and innovation while deepening emotional connection with our customers.
You'll collaborate across Creative, Merchandising, Media, Social, PR, and Omni Experience to translate product insights and seasonal strategies into impactful campaigns that drive both brand love and business results.
This is a high-visibility role that requires strong creative instincts, strategic planning ability, and a deep understanding of fashion marketing and the modern retail landscape.What You'll Do
Category Strategy & Positioning
  • Own the development of Old Navy's denim marketing strategy across Women's, Men's, and Kids' businesses.
  • Partner with Merchandising and Design to understand product vision, trends, and key differentiators.
  • Translate category insights into clear positioning, seasonal storytelling, and customer-facing narratives.
  • Develop annual and seasonal denim marketing plans that balance brand-building and commercial priorities.

Campaign Development & Go-to-Market Execution
  • Lead the creation of integrated 360° denim campaigns that come to life across brand, digital, retail, and social channels.
  • Partner closely with Creative, Media, and Omni Experience teams to ensure cohesive storytelling across touchpoints.
  • Manage timelines, briefs, and deliverables to bring campaigns to market on time and on brand.
  • Oversee amplification strategies across social, PR, influencer, and content teams to drive buzz and cultural relevance.

Cross-Functional Leadership
  • Serve as the category marketing lead across merchandising, styling, e-commerce, and retail teams.
  • Champion the denim story across all functions, ensuring alignment between product priorities and marketing execution.
  • Collaborate with store marketing and visual merchandising teams to ensure in-store storytelling complements brand campaigns.

Cultural Relevance & Trend Integration
  • Identify opportunities for denim storytelling within cultural moments, fashion trends, and social conversations.
  • Partner with creative and social teams to ensure Old Navy denim stays top-of-mind and trend-forward year-round.

Measurement & Optimization
  • Partner with Analytics and Growth Marketing to measure campaign performance and category health.
  • Apply insights to optimize creative, messaging, and investment strategies across seasons.

Leadership & Mentorship
  • Manage and mentor a Marketing Associate or agency partners, fostering collaboration and growth.
  • Contribute to a positive, creative, and high-performing team culture.
Who You Are
  • 6-8 years of experience in brand or category marketing, ideally in fashion, retail, or consumer lifestyle brands.
  • Strong experience developing and executing integrated marketing campaigns across digital, retail, and media channels.
  • Deep understanding of the fashion industry and an authentic passion for denim as a style and lifestyle statement.
  • Excellent strategic and creative thinking skills with an eye for storytelling and design.
  • Highly organized, detail-oriented, and able to manage multiple initiatives in a fast-paced environment.
  • Strong collaborator who builds trusted relationships across functions and levels.
  • Analytical mindset - comfortable using data and insights to inform marketing strategies.
  • Bachelor's degree in Marketing, Communications, or a related field.

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