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Entry Level Meta Ads information

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$29.5K

$48.8K

$61.5K

How much do entry level meta ads jobs pay per year?

As of Jun 6, 2026, the average yearly pay for entry level meta ads in the United States is $48,812.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $53,000.00 per year, depending on experience, location, and employer.

What are some typical challenges faced by entry-level Meta Ads specialists, and how can they overcome them?

Entry-level Meta Ads specialists often encounter challenges such as learning the complexities of ad targeting, optimizing campaigns within tight budgets, and staying updated with frequent platform changes. Collaborating closely with more experienced team members and actively seeking feedback can help accelerate the learning process. Additionally, taking advantage of Meta's resources and training materials ensures you remain current with best practices and new features, which is crucial for delivering successful ad campaigns.

What are Entry Level Meta Ads positions?

Entry Level Meta Ads positions are roles designed for individuals who are new to digital advertising and want to start a career managing advertising campaigns on Meta platforms, such as Facebook and Instagram. These positions typically involve assisting with the creation, monitoring, and optimization of paid social media advertisements under the guidance of more experienced team members. Responsibilities may include setting up ad campaigns, analyzing performance metrics, and learning best practices for audience targeting. Entry level Meta Ads roles provide valuable hands-on experience and training in digital marketing and social media advertising.

What is the difference between Entry Level Meta Ads vs Entry Level Facebook Ads?

AspectEntry Level Meta AdsEntry Level Facebook Ads
CredentialsBasic knowledge of Meta advertising platformBasic knowledge of Facebook advertising tools
Work EnvironmentDigital marketing teams, advertising agenciesDigital marketing teams, small businesses
Industry UsageMeta (Facebook, Instagram, Messenger)Facebook platform specifically
Search & ComparisonOften compared with Facebook Ads, social media advertising

Entry Level Meta Ads generally refers to advertising on Meta's suite of platforms, including Facebook and Instagram, requiring familiarity with Meta's ad manager. Entry Level Facebook Ads specifically focus on advertising within Facebook's platform. While both roles involve creating and managing social media ads, Meta Ads encompass multiple platforms, whereas Facebook Ads are limited to Facebook. Understanding these differences helps job seekers target the right roles and employers seeking specific skills in social media advertising.

What are the key skills and qualifications needed to thrive as an Entry Level Meta Ads Specialist, and why are they important?

To thrive as an Entry Level Meta Ads Specialist, you need a basic understanding of digital marketing principles, data analysis, and online advertising, often supported by a relevant degree or coursework. Familiarity with Meta Ads Manager, Google Analytics, and digital ad reporting tools is typically required. Strong attention to detail, analytical thinking, and effective communication help you optimize campaigns and convey results to team members or clients. These skills are essential for creating successful ad campaigns, maximizing ROI, and contributing to a marketing team's overall goals.
More about Entry Level Meta Ads jobs
What cities are hiring for Entry Level Meta Ads jobs? Cities with the most Entry Level Meta Ads job openings:
What are the most commonly searched types of Meta Ads jobs? The most popular types of Meta Ads jobs are:
What states have the most Entry Level Meta Ads jobs? States with the most job openings for Entry Level Meta Ads jobs include:
What job categories do people searching Entry Level Meta Ads jobs look for? The top searched job categories for Entry Level Meta Ads jobs are:
Entry Level Meta Ads jobs near you
Infographic showing various Entry Level Meta Ads job openings in the United States as of May 2026, with employment types broken down into 80% Full Time, and 20% Part Time. Highlights an 60% In-person, 20% Hybrid, and 20% Remote job distribution, with an average salary of $48,812 per year, or $23.5 per hour.

Junior Associate, Media Planning & Activation

UNFOLD Agency

Culver City, CA • On-site

Contractor

Medical, Dental, Vision, Retirement

Posted 12 days ago

Job description

Junior Associate, Media Planning & Activation
Location: Culver City, CA
Department: Media
Reports To: Supervisor, Media
About UNFOLD
UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with leading entertainment, gaming, and consumer brands. We develop culturally relevant, digitally driven campaigns that connect audiences to brands across platforms, with a strong focus on performance, innovation, and measurable impact.
We operate at the intersection of creative, media, and culture, helping brands break through with work that is both strategically sound and culturally relevant.
Why UNFOLD
  • Work on high-profile entertainment, gaming, and consumer brands
  • Integrated creative + media model (not siloed)
  • Strong test-and-learn culture focused on performance
  • Opportunity to learn across media strategy, activation, and analytics
  • Exposure to full-funnel campaigns across emerging and traditional channels
The Role
We are seeking a temp-to-perm Junior Associate, Media Planning & Activation to support campaign execution, reporting, and operational workflows across biddable and direct media channels.This is an entry-level role focused on learning media platforms, campaign workflows, and performance fundamentals. You will support campaign builds, QA, reporting, and coordination across internal teams while developing a strong foundation in media planning and activation.The ideal candidate is highly detail-oriented, organized, proactive, and eager to learn in a fast-paced agency environment.
Key Responsibilities
Campaign Support & Execution Assistance
Assist in campaign setup across:
    • Paid Social (Meta, TikTok, Snapchat, Reddit)
    • YouTube & Google Ads
    • Programmatic (DV360, Nexxen, TTD exposure)
    • CTV / OLV
    • Audio
    • DOOH
    • Direct IO, sponsorships, and takeovers
  • Support audience setup and basic targeting inputs
  • Assist with campaign launches and setup validation
  • Help ensure campaigns are built accurately and aligned with specs
Quality Assurance (QA) & Tracking
  • Perform QA checks on:
  • Campaign setup
  • Creative assets
  • Tracking and tagging
  • Support validation of pixels and conversion tracking
  • Flag issues or discrepancies to senior team members
Reporting & Data Support
  • Pull and compile campaign performance data
  • Assist in maintaining daily, weekly, and monthly reports
  • Ensure data accuracy and consistency
  • Support dashboard updates and reporting decks
Performance & Testing Support
  • Support execution of A/B testing under guidance:
  • Creative variations
  • Audience segments
  • Monitor performance and flag notable changes or issues
  • Assist in documenting campaign learnings
Process & SOP Execution
  • Follow established campaign workflows and SOPs
  • Maintain organization across:
  • Campaign naming conventions
  • File management
  • Reporting templates
  • Support consistency and accuracy across accounts
Cross-Functional Collaboration
  • Work with:
  • Creative teams → receive and organize assets
  • Analytics teams → support data pulls and validation
  • Media Ops → track timelines and deliverables
  • Support coordination across teams to ensure campaigns stay on track
Team Support & Learning
  • Support Associates, Senior Associates, and Supervisors with execution tasks
  • Actively learn media platforms, tools, and best practices
  • Participate in training, onboarding, and internal knowledge sharing
Day-to-Day
  • Assisting with campaign setup and QA
  • Pulling and updating reports
  • Organizing campaign assets and files
  • Supporting pacing and performance tracking
  • Coordinating with internal teams on deliverables
  • Learning platforms and tools through hands-on experience
Strategy, Data & Tools Exposure
  • Exposure to media strategy tools:
  • eMarketer, Comscore, platform insights
  • Exposure to tagging, pixels, and conversion tracking
  • Basic understanding of first-party and third-party data
  • Introduction to attribution and measurement concepts
  • Excel / Google Sheets for reporting and data entry
  • Google Docs and Slides / PowerPoint for reporting support
Qualifications
  • 0-2 years of experience in media, marketing, or related field
  • Internship or academic exposure to digital marketing is a plus
  • Strong attention to detail and organizational skills
  • Analytical mindset and willingness to learn
  • Ability to manage multiple tasks in a fast-paced environment
  • Strong communication and collaboration skills

What We Offer
  • Competitive Medical (subsidized), Dental, and Vision insurance
  • 401K
  • Flexible Time Off (FTO) Policy
  • Holiday Flex Time
  • Company-observed paid holidays
  • Monthly mobile phone stipend
  • Annual professional development stipend
  • Annual fitness stipend
  • Employee referral program
  • Pet-friendly office (LA)
  • Company-sponsored events and activities
About Our Culture
UNFOLD is a minority-owned business led by diverse founders who value different perspectives and backgrounds. We are committed to building an inclusive, respectful, and collaborative environment, with zero tolerance for discrimination or harassment of any kind.

Apply